by Ace Concierge | Virtual Assistant | Apr 16, 2013 | Delegation, Time Management, Virtual Assistant
Image credit: actioncoach.com
As a virtual assistant I try to help educate my clients and prospects on the high value of delegating some of your daily business operations to better leverage your time and your skills. It is a low cost, high payoff activity to maximize your business growth. As entrepreneurs, the amount of hats we must wear can be overwhelming and very time consuming. It is almost impossible to do it all and perform at 100% of our capabilities. We can become worn out, lose track of time, have higher stress levels, become distracted, less focused, inhibit our productivity, have a decreased work life balance, miss deadlines, become backlogged or not complete our To Do lists. These things are not acceptable and will not foster growth and forward movement.
“It’s important to be working on tasks that have the biggest impact on the growth of your business–everything else should be delegated.” Iyla Pozin
I have learned the fine art of delegation as well. I certainly can’t preach the value of outsourcing to my clients if I am not doing it as well. Once I began delegating more of my daily business operations and back end admin tasks, there was a sigh of relief. The “aaahhh” feeling that I knew my team was helping me to be more effective and productive. I am a control freak; however, hand picking my personal virtual assistants gave me the confidence I needed to be able to send them tasks and projects.
Delegating has given me more time to work ON my business rather than IN it. I continually refine and revisit what I will outsource, as there is always room for improvement but if I am going to make suggestions to you, I too must follow the same premise. I have also discovered that the more I read, research, and learn about new tools for you, the more I apply them to my own business. I am grateful that you have chosen Ace as your virtual assistant. It is because of YOU that I too have been able to flourish and become even more productive, which I didn’t think was possible being so OCD about time management and productivity.
“If you are ever going to grow your business beyond what you can contain in the grasp of your outstretched arms, you’ll have to let go of a great deal of what you do to fill each day.” John Jantsch.
What will you delegate today?
by Ace Concierge | Virtual Assistant | Apr 5, 2013 | Delegation, Virtual Assistant
Image credit: timetrade.com
If you have never partnered with a virtual assistant, you may be wondering how can someone who potentially lives across the country actually help you manage your business on a remote basis. It seems so foreign not to have someone in the next office but we are just a call, text or click away from your fingertips. I have been in business since 2002 and thanks to technology, I am fortunate enough to have both USA based clients as well as international.
Virtual assistants use several different platforms to streamline our client projects and communications, keeping us focused, timely and productive. It is no longer necessary to rely upon an in-house team when you can save money and time by working virtually. There are literally hundreds of tasks and projects that you can effectively delegate to a virtual assistant. The possibilities are only limited by your requests. Click “25 Tasks You can Outsource to a Virtual Assistant to Grow Your Business – Today!” by Chris Ducker.
As a busy executive your early morning may begin with a cup of coffee and your laptop (just don’t mix the two). Email, Facebook, Twitter, LinkedIn, blog posts, Pinterest, calendaring, appointment reminders, content curation and a review of your To Do list are just a small part of your daily routine. How much time do you spend on these every single morning? Are these activities the best use of your time? Are they high payoff activities?
As facets of your marketing, branding and a little fun time, they all require attention, but do they need to be managed by you? Probably not.
What can you do?
Calendaring Case Study:
Enter the busy entrepreneur whose days are full with back to back meetings, presentations, phone calls, business development, networking and correspondence. Triaging emails, calendaring and setting up and confirming calls was not only consuming too many hours, but it wasn’t the best use of his time as it took him away from his core genius.
Our Ace Solution:
- Create a Google account, enabling us to manage his calendar, appointments and reminders
- We also created accounts for conference calling and screen sharing programs for presentations and calls
- The client now forwards email threads with any needed appointment details, alerts the client/prospect that Ace will be managing the appointment scheduling and conference details
- Ace initiates the follow up and schedules the meeting using one of the three tools
- Depending on the application, the appointment will be added to the GCalendar or it will self-populate via the conference platform
- GCal reminders are set up to be delivered via email and or pop-ups for my client
- Email reminders can also be sent to the other attendee(s) if the conference software does not offer the service
It is so much easier and more efficient to simply click “forward” than to manage all of this yourself. It takes time and effort to set up the platforms and manage each step while you are trying to work ON your business.
How much time do you lose during the day working on calendaring and similar low payoff activities? Consider delegating your calendar, appointment scheduling and reminders to a virtual assistant. You will have generated more time in your day to focus on what is important, rather than on what needs to be done.
“It’s just plain smart to leverage your time with talented workers on your team, than try and do it all yourself.” Chris Ducker
by Ace Concierge | Virtual Assistant | Jan 10, 2013 | Delegation, Entrepreneur, Virtual Assistant
Now I know you are not living in the dark ages and have read all of the recent articles regarding the prominence of content marketing. as an essential component of your marketing mix. It helps to build awareness, visibility, trust, branding, lead conversion, digital bandwidth and your reputation as a thought leader. Content marketing is delivering relevant and valuable content to your customers and prospects without selling.
In Social Media Examiner’s article, 8 Content Marketing Trends for B2B, they reviewed a recent study of 1,416 B2B marketers to learn how they leveraged content marketing in 2012, as well as the future prospects for 2013. “In 2012, 64% of marketers said that producing enough content was their number one challenge. More than half of the B2B marketers said that they plan to increase their budgets for 2013.”
This is ALL important data! Your customers and prospects are searching for relevant data to help them in their buying decisions. You want to be that driver. You want to stay one step ahead of your competition, even industry colleagues, but to do this, you must be distributing value. Meeting pain points. Making sure your content conveys the information your audience is chasing.
John Jantsch of Duct Tape Marketing created a “Total Content System™” approach which allows you to “plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce.” If you would like to listen to his instructional podcast click here. His system revolves around creating a monthly list of content themes, choosing your delivery platforms, and then, integrating it with your business goals.
Picture this, you must
- Duct Tape Marketing Content Calendar
1. Create a content calendar (this is John’s example ) The Experience Farm offers you a FREE 2013 Editorial Calendar
2. Choose your delivery platforms. This could be social media, podcasts, webinars, e-newsletters, hardcopy, guest blog posts, ebooks, online newspapers, chat forums or any venues where your audience lives. John lists at least 10 platforms where he will deliver his content to reach his target market.
3. The last step is to integrate your monthly themes and delivery platforms with your company goals
“When you know what your theme is this month and next month all of a sudden books, tools, articles and conversations take on new meaning and seem to somehow organize themselves for the benefit of your ongoing, long-term approach.” John Jantsch
At this point, let’s review your already busy day, full of appointments, business development, revenue generation, client appreciation, troubleshooting, maybe speaking engagements and all the rest of your core competencies. How many other tasks and projects do you manage that represent other low payoff activities that would be better outsourced?
My direction here? You are well aware of the significance of content marketing for your 2013 business growth and exceeding last year’s goals. Correct? So what is next?
The drumroll please!! As an entrepreneur, I certainly understand your excessive use of company hats and believe me, it gets heavy. I wear too many myself, but I will share with you that I too have been outsourcing to my team of Virtual Assistants. I cannot and do not want to do it all myself. If I want to continually expand my business, then I must delegate and so must you.
“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
Maximize your potential. Focus on your core genius and let Ace Concierge manage the rest. We are not just here for your “one off” tasks and projects. Consider us your vested partner.
Let’s get your content marketing plan in place and kick off this year with a plan and a bang.
by Ace Concierge | Virtual Assistant | Jan 6, 2013 | Entrepreneur, Small Business, Virtual Assistant
You don’t generate revenue by posting on your blog, scheduling social media updates, searching for relevant content or images for your e-newsletter, creating Google keyword alerts, content curation, editing/proofing your website or sending appointment reminders. While these sample tasks are vital to your daily business operation, they are all low payoff activities that do not directly produce income. They inhibit your “real” productivity. Sustainable growth is derived from doing more of what creates growth and less of what seizes your time in the name of growth. You must determine the most profitable use of your working hours.
“Simplify, delegate, or eliminate other low payoff routines and activities that absorb too much of your time. This common-sense approach frees you for productive work on high priority items.” Strategic Essentials
Your valuable time is best spent focusing on your core genius, doing what only YOU can do to produce revenue for your business. Essentially, your income is limited by your time. If you are hindered with all of the backend details and daily minutia, you are not able to concentrate on business development, customer experience, creating relationships, engaging with your tribe, creating new products, planning your goals and action steps or networking with other industry thought leaders.
Case Study
Social Media Woes:
You are set up with some basic social media platforms, but realize that to create engagement, increase visibility, generate a sense of trust and build your tribe, you need some assistance.
Enter the Virtual Assistant:
- Discuss key market initiates, where do your clients commune, who is the competition
- Important industry keywords
- Create keyword alerts across multiple services
- Enhance social visual image of social media pages
- Set up news aggregators to deliver targeted content
- Create RSS feeds for industry blogs for post commenting or content generation
- Design content calendar
- Find/follow pertinent groups or lists
- Research, write and deliver relevant posts
- Edit/proof your blog content
- Regularly monitor and update your social media
- Other VA industry secrets employed! 🙂
In reviewing this list of a few of the social media management processes we administer, how much time do YOU have to spend to successfully handle your online reputation and brand?
These are low payoff activities but in the digital world, they are crucial essentials to building your positive online presence.
If you want to operate at your maximum efficiency level, focusing on only your high payoff activities, please contact us today!
Let’s create your strategy together.
by Ace Concierge | Virtual Assistant | Dec 27, 2012 | Virtual Assistant
Tight schedules, daunting To Do lists, endless commitments, overload of emails, phone calls, appointments and an ever expanding digital world makes it extremely difficult to effectively and efficiently manage our busy lives. We all know how important delegation is in relation to the success of our businesses. It is virtually impossible to execute all aspects of our daily grind, expecting gargantuan growth, innovation and revenue. There just aren’t enough hours in the day to focus on the back end admin tasks in addition to business development, forward expansion, generation of revenue, or creating the sought after customer experience.
“So unless it’s possible for you to get 10x more productive or work 10x harder, it’s physically impossible to grow your business without more people. Your business requires the hours that only more human beings can give you! Delegation is essential for hyper growth in a business.” Laura Roeder
Have you ever considered keeping track of every task or project that you work on during the week? How many of these represent your core genius or your passion? Do they generate income or are they simply some of the necessary tasks, marketing, social media or administrative duties that are part of your daily business operations?
Seriously, are these the best use of your time? Do you need to be uploading your blog posts, scheduling your e-newsletters, proofing/editing documents, responding to all emails, searching for article content, creating PowerPoints, calling vendors, confirming appointments, or managing all aspects of your social media posts? You know that this is just the tip of the iceberg of the activities that must be managed on a daily basis – all part of marketing, online reputation, visibility, customer engagement, loyalty building and so on. BUT, as vital as they all are, YOU don’t need to be doing them all. These activities are time consuming, sometimes tedious and certainly take you away from your core objectives.
Everybody needs a team to thrive and prosper. “The fact is this: Delegating tasks to others can save you a great deal of time and allow you to focus that time on the highest value-added tasks,” states Dave Lavinsky in Do Less, Achieve More: The Beauty Of Effective Delegation This excellent article posted on Fast Company clearly reiterates the fact that as an entrepreneur, you should be focusing your time on the tasks that ONLY you can do and outsource the rest. All of the low payoff day to day things are not a valuable use of your time. With only one person wearing multiple hats, there is only so far you are able to evolve.
“If you are the one consulting, you need someone else to handle client expectations, emails and scheduling. It’s always sticky if you are the one who is answering questions, invoicing and dealing with the smaller details. It can not only be disruptive to your work, but it can give the impression that you’re wearing too many hats.” Angela Jia Kim in How a One-Person Show Can Look Bigger to Clients. “You can hire a virtual assistant for just an hour or two a day to check customer-service emails, follow your process of welcoming new clients and issue invoices. If you go this route, set yourself up as if you are already a bigger firm.”
“Delegation doesn’t come naturally to many small-business owners. However, if we want healthy, sustainable business and personal lives, delegation is a critical art to master.” Nellie Akalp, “6 Tips to Master the Art of Delegation.
As mentioned above, spend one week recording every task or project you worked on and the time required to complete it. Along with that, note if it was a direct income generator (IG) or simply a day to day activity (D2D). Tally up the hours for the 2 categories IG or D2D and think about what should have been the best use of your time. What could you have delegated? If you had spent 8 hours on low value projects, imagine what you could have accomplished in that time.
What is your strategy for growth? How will you institute change for 2013?
