by Ace Concierge | Virtual Assistant | Nov 19, 2013 | Marketing, Small Business, Social Media
Image credit: Inthenet Marketing
In the last post, Social Media and Your Brand Image, we discussed the significance of creating a cohesive message across all of your social media channels. It isn’t just enough to create your profiles; you must ensure they all clearly communicate your brand image, mission and values without any errors, broken links or poor content.
Your social media marketing efforts are the architectural structure, the blueprint toward creating communities, a positive customer experience, brand image, a following, online reputation and a strong digital footprint for a return on investment. It goes far beyond simply a few posts on various channels; it is a two-way conversation. Interaction. Collaboration. Education. Communication. Community.
“Social Media only serves to amplify the consumer experience.” Jeffrey Summers
Some clients have inquired about different bits and pieces of marketing components without taking into consideration their current online presence or lack thereof. Whether it is an email campaign, YouTube videos, e-books or teleseminars, without an audience, it won’t matter how much time and energy we invest to create these programs, because no one will be listening.
Without the proper foundation and building blocks, other marketing efforts are not nearly as successful because there may not be an audience, credibility, interest or social proof. This is the premise for building your network, being consistent, posting and most importantly, engaging. The engagement and building relationships is what will establish a following and authority.
In the compelling article by Fast Company, 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy they list some valuable stats that should help you to understand why you should plan before you simply “throw stuff” at the wall and expect it to stick. The numbers paint a picture! The data is intriguing but just because you have a widget to sell and some passion to back it up, it doesn’t translate to the digital world jumping on your bandwagon IF they don’t know you’re alive. Consider how many people are online, searching for products and services every single day. You need to think about how YOU will be found amongst the sea of herrings.
- Social media has taken over porn as the No. 1 activity on the web
- The fastest growing demographic on Twitter is the 55–64 year age bracket
- 93% of marketers use social media for business
- 189 million of Facebook’s users are “mobile only
Building and maintaining your online relationships will eventually turn into revenue, but it does take time and effort.
You are able to develop not only your brand image and following but also a level of trust and loyalty. People buy from people and when they can see and follow you online, the relationship building begins and eventually converts to business.
It is paramount that your digital footprint, in each platform remain consistent and representative of your goals and mission. Even your content must clearly define and support your company and brand. Everything in life has plan, an outline with action steps.
- Choose your social channel (s) and have a solid strategy, a blueprint of your goals and desired outcomes.
- Participate on a regular basis. Frequency is key
- Maintain a positive image
- Ensure that your platforms are up to date and mirror your bios
- Nurture your relationships
- Organically grow your audience
- Create supporting content
- Share content of others
- Limit self-promotional posts
- Understand that your efforts are an INVESTMENT
- Build synergistically from the ground up
You can’t expect to construct a fortress by tossing a girders on the ground. Build your foundation first.
by Ace Concierge | Virtual Assistant | Nov 7, 2013 | Small Business, Social Media
Image credit: http://www.mikemccready.ca
Your social media efforts have probably gone through several evolutions since you first began developing your online presence. At the onset, you may have jumped in with both feet while discovering the ins and outs and proper social media etiquette. It was and still is a learning process. The rules change, people maintain different ideas and policies but all the while the main premise still remains, it is about nurturing and growing relationships. It isn’t all that much of a mystery. Unmask your potential, share remarkable content, be authentic and build your brand.
“Tweet valuable content and don’t get caught up in numbers…get caught up in building great relationships!” Lisa Malcom, The Social Suite
In the midst of all of this, is the quest to be on top, showcasing your talents, your knowledge, and business acumen. We all want to be heard, seen and have a voice. What I have noticed over the years is the tremendous increase in the amount of noise and sometimes an unfortunate decrease in engagement. Building your relationships, instilling loyalty and trust within your community is at times forgotten with the push of content and URLs or the blind retweets only because you trust the source.
Proving you’re a reliable thought leader is significant, however willy nilly digital diarrhea can be overkill. Info excess is crushing – our brains are on overdrive attempting to filter all of the data thrown at us and we miss out on personal relationships during the digestion process.
“Activate your fans, don’t just collect them like baseball cards.” Jay Baer
- Mix up your content
- Don’t just post links
- Share posts of your followers and networks
- Add in some inspirational quotes
- Use dynamic images
- Spark the conversation
- Listen, truly listen
- Visit the profiles and websites of your network
- Take a REAL interest because you care
- Learn about your followers and fans
- Give credit where credit is do
- Share more than you promote
BEFORE you retweet, actually read the article.
If you care enough to share it, you should know what you are sharing with your trusting audience. Yes, it’s kind and generous to give back, but blindly posting for the sheer sake of it is almost meaningless. Does the content resonate with you? Spark any thoughts? Do you agree or disagree? What was the catalyst for sharing??
Invest the time and energy to know what you are reposting. Wouldn’t you like it if people actually read your content before they did the same? Speaking from personal experience, after having thanked someone for an RT, I have also asked a question about the post. Some respond and others don’t. Those that don’t could fit into one of 2 categories, they aren’t all that social in social media or they didn’t read the post and didn’t care to go back to it when I posed the question. Of course, there is always the chance that didn’t see my inquisitive tweet??
“You can never go wrong by investing in communities and the human beings within them.” Pam Moore
Take an active role WITH your online universe, getting to know and engage with your followers. You never know who you will meet or where the road may lead. It is a fascinating world when you invest the time and passion to mindfully participate.
by Ace Concierge | Virtual Assistant | Oct 27, 2013 | Communication, Small Business
Communication is an essential human need as well as a right in order to exchange ideas, thoughts, opinions and meanings. It is the foundation for all types of relationships, whether professional or personal. It is a major player in our active lives, social activities and business networks.
Your voice needs to be heard and understood from a place of safety and consideration. Effective communication builds trust and creates an environment conducive to greater success and prosperity.
“Don`t communicate to be understood; rather, communicate so as not to be misunderstood.” Dr John Lund.
How and what you communicate will not only set the tone for your associations but afford you the opportunity to either nurture or hinder the growth. Both your verbal AND non-verbal sentiments clearly express your perspective. Many times what isn’t said speaks volumes because your “actions speak louder than words,” and if the two don’t match, your message screams indifference.
“The most important thing in communication is hearing what isn’t said.” Peter Drucker
Everyone has separate ideas or feelings about the depth of communications during the initial building phase, but unquestionably, openness, honesty and accountability should be at the bottom of the pyramid as your cement.
Unless you begin building from a place of strength with direct communication, you can bet that confusion or misinterpretations will take hold, potentially collapsing your architecture. Structuring your beams should be so simple: just common everyday courtesies out of respect, honor and value for another human being.
Contribute what you expect in return and you will reap the rewards of a successful partnership. Honest communications begin with you.
“Communication – the human connection – is the key to personal and career success.” Paul J. Meyer
Active listening is significant component of communications. If you are only listening to reply, then you aren’t hearing the other party. If you aren’t truly mindful and present at all, then you aren’t hearing the other party.
- Listen and hear what is being said.
- Understand their viewpoints.
- Put yourself in their shoes and think about what they are expressing and take a few minutes before you respond.
- Allow the speaker to maintain an uninterrupted voice.
- Do not communicate from a place of anger. Whether you are in person or attempting to respond through technology, step back, breathe and let the emotions slide until you are more centered.
Create deeper connections: avoid potential conflicts and frustration with clear communication, active listening, compassion and understanding. If you are to create long-lasting partnerships, avoid the common pitfalls of closed lips, closed minds and deaf ears.
“It’s not just hearing the words that are being said but also understanding and connecting with what the person is saying.” Syed Balkhi
Image credit: nitpickersnook.com
by Ace Concierge | Virtual Assistant | Oct 25, 2013 | Entrepreneur, Small Business, Social Media
Can you just imagine the explosion of growth of your online world since its inception? Even reading all of the facts and figures, it is probably much greater than we can even comprehend. Millions and millions of people are online every day, searching, communicating, connecting and networking.
Jeff Bullas recently published a post 46 Amazing Social Media Facts in 2013 stating:
- There are over 10 million Facebook “apps”
- Twitter’s fastest growing demographic is 55-64 year olds
- 60% of Twitter users access it from their mobile
- There are over 343 million active users on Google+
- The +1 button is served 5 billion times per day
- 67% of Google+ users are male
- There are over 3 million LinkedIn company pages
- More than 16 billion photos have been uploaded to Instagram
- Food is the top category discussed on Pinterest at 57%
- There are over 1 billion unique monthly visitors on YouTube
Just mindboggling numbers!!
Keeping all of this in mind, your social media efforts have the potential to reach your infinite target audience almost painlessly. Almost being the operative word.
Social media does require time, planning, tools and energy. You don’t become an overnight sensation just because you created a few accounts and maintain a website. Quality lead generation, customer acquisition, partnership development or your other social media goals are all attainable. You need to actively engage with your audience. Know where they hang out. What they want. What drives them.
Know what your customers want most and what your company does best. Focus on where those two meet. Kevin Stirtz
People devour news and content like it is their last meal. If you want to satiate their hunger pangs, then serve them remarkable content, authenticity, real connections and top quality service. The same that you expect from your network and vendors. There are no short cuts to creating long lasting relationships.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
Define your goals and strategy for your varied social media platforms. You will need to revisit and refine as time goes on, but your initial foundation is a starting point.
Stay current on trends, customer needs and pain points. Interests change and expand every day. Be informed. Give them what they want.
Be able to immediately address and troubleshoot any problems or issues that arise. Word travels fast in social media; don’t simply ignore or delete a negative comment. Step up and resolve it.
Investigate how you can expand your reach. If you are using only one or two platforms, consider where your audience may be spending more of their time. Are they on Pinterest, Instagram, Foursquare or YouTube? There are many options to choose from, however; if you are going to jump in, then you must play in the sandbox. Don’t just build a castle and walk away.
Be social, don’t just do social. Share valuable content and don’t spam. Keep it in the can. While self-promotion is acceptable, if you are doing it all of the time, it becomes obnoxious. Sorry, but yes. Share the content of other industry thought leaders, current topics of interest, news and some of your content.
Respond to comments, posts and RTs. Don’t ignore anyone. You chose to be out there and have a presence so engage. It is not only courteous, but it helps you to develop a rapport toward a long lasting relationship.
Create your community, your network of “real” people. They are invaluable in both personal and professional roles.
Whether you are B2B or B2C, social media is your prime opportunity to meet and greet. Open your arms, welcome your customer, your neighbor, your partner as this playground is here to stay and it will only continue to intensify your growth potential.
If you would like a little more insight, please click on the links below.
The Etiquette of Social Media
Should Your Business Blog
13 Tips to Humanize Your Brand
5 Sources for Social Media Content [list]
Content Marketing | Don’t Make it a Fatal Attraction
Free Social Media Tools | Analyze and Measure
Selling Value | 14 Common Sense Tips
Honest Communication | 30 Tips to Build Trust
Social media isn’t really that much of a mystery even though there are constant changes and updates to many of the perimeters. Simply put, be you. Genuine and authentic. Don’t be pushy and spammy. No one likes me me me. Post consistently. Listen, engage and respond. Yes, this is so basic but why over analyze and critique it down to a crazy science?
by Ace Concierge | Virtual Assistant | Oct 10, 2013 | Productivity, Small Business, Time Management
You have heard it before, being busy is NOT an indication of being productive. Sure, the time goes by, but what did you really accomplish? Did your tasks and projects get you closer to your goals or just help to pass the time.
Organization is one key component to your productivity and time management. You may be hearing: blah, blah, blah, but it is the truth. We read about it all of the time, but do you implement any measures to bring you back to focus?
What are your daily objectives? Trolling Facebook, Pinterest and Twitter updates don’t really count. They may be good distractions and provide entertainment, but how do they help you operate your business?
There are some simple straightforward, no brainer things you can do every day. They don’t cost anything, they will only help you invest more in yourself, your business and your time. Maximize your time to work smarter, not harder.
Productivity KISS
- Wake up early
- Establish morning rituals
- Determine your goals
- Create a To Do list
- Make action steps
- Plan your strategy and priorities: do the most important/most difficult task first.
- Engage or create your team
- Brainstorm and mindmap
- Don’t lose focus: maintain discipline and work ethic
- Figure out where you waste your time
- Time block to batch process your tasks and projects: for example, set aside 30 mins each morning to attack your email. Do this 2-3x per day
- Create an editorial and social media calendar
- Set aside time each week to write your blog posts and content curation
- Keep and sync a calendar with your mobile devices
- Use a timer or app to stay ON task
- Tune out distractions and notifications: every interruption adds more time to your task.
- Know and set time/space boundaries
- Never stop learning new tools or methods. Times change.
- Network with like-minded people
- Maintain a positive attitude about work and life
- Take timed breaks to refresh, but get back to work: no zombies allowed
- Keep everything in its place. An organized workspace is an organized mind with no wasted time.
- Think quality productivity
- Be aware of your core genius and outsource your low payoff activities
- Use project management tools that work for you! If you don’t like an online program, then at least use a basic spreadsheet. I love Teambox.
- Update and use your policies and procedural systems to maintain efficiency
- Do NOT multi-task: it is distracting, harmful to your brain and impedes productivity
- If you telecommute or work from home: change up your office environment: try a café or library
- Automate daily routine items: no need to continually recreate the same efforts every day. This also applies to SOME of your social media efforts. Notice I said some. Never automate personal engagement. That is not social at all
- Store things in the cloud so you can access them when you are away from your computer
- Learn some keyboard shortcuts
- Remembering passwords is a PITA: store them online and keep them safe with LastPass
- If you are working with a team, utilize Dropbox or Google docs to share content and easily review revisions
- Procrastination kills time!!
- Use news aggregators with keywords, favorite RSS feeds and topics to avoid hunting for your daily digital news. It is a time waster. Suggestions: Feedly, Prismatic, Tagboard
What tips can you add to this list?
by Ace Concierge | Virtual Assistant | Oct 9, 2013 | Delegation, Small Business, Virtual Assistant
Operating your own business is a dream. You know all of the ins and outs; what is required; the nuances; your target markets; you have it down pat from sunrise to sunset. It is all second nature that you could run it in your sleep if you had to.
While there is nothing inherently wrong with this scenario, ask yourself is it productive? Is it efficient? Are you and your company operating at 100% in order to experience growth?
I would venture a guess that your responses are probably teetering more toward the “No, not exactly” versus “We are the best and on target to triple our revenues.”
Many of my clients have been in your position, realizing they are not poised for growth and they want to move from entrepreneur to more of a small business status. As I have stated before, being able to effectively delegate represents a readiness and growth mentality. You must relinquish much of the day to day tasks in order to be able to focus on your “real” business goals. “Entrepreneur, Fire Thyself.”
“The whole transition from working in the business to working on the business means letting go of what you’re comfortable doing. You always need to be thinking big and challenging yourself.” Mary Jo Gorman, member of the 2011 North American class of Entrepreneurial Winning Women.
There are several steps or processes to be able to arrive at this juncture and once you do, it is still a matter of understanding and learning how to work with a virtual assistant, when you have always done everything on your own.
I get that! I really do.
- It took me a few years before I was ready to delegate
- I had always done it
- No one could do anything better or faster
- Why should I write out all of my policies and procedures when it is quicker if I just manage it on the spot?
I am over that and value the freedom and ease of having a tremendous virtual assistant. I don’t need to do every single task or project. If I was so bogged down in each and every daily business operation and activity, I wouldn’t have the time to build my business, provide personalized service, work ON it rather than IN it and I wouldn’t have enough hours in the day to write a blog post. I would be a slave to the clock and the company. That is not the kind of business dream I have.
Clients have asked what should they outsource and what is the best way to work with a virtual assistant.
Outsource anything that
- Doesn’t directly generate revenue
- Isn’t your core genius
- Represents administrative tasks
- You don’t like to do
- You don’t want to do
- Is too tedious
- Takes up too much time
- Provides a low payoff
Here is an exercise that may shed some light on your time spent versus invested: for one week track every task and project that you work on.
Note the time spent. What wasn’t completed, what was overlooked, any appointments missed, activities half completed, which ones generated revenue. How many low payoff activities usurped your time?
At the end of the week, review it. What should you move off of your plate?? It should be very clear.
What every day operations are you involved in that also aren’t the best value of your time? Sure, they are necessary, but do YOU need to do them?
Working with a Virtual Assistant (Best idea ever!)
After you have chosen your vested virtual partner be ready to experience outstanding results.
- Understand your daily processes and business operations
- Be well aware of your core genius and high payoff activities
- Clearly outline your goals
- Know what you want to outsource: for example, content curation, proofing/editing/uploading of blogs, email and calendar management, social media and project management
- Outsource one offs, projects, administrative tasks and daily business operations
- Establish your workflow
- Define specifics, desired outcomes, expectations and deadlines
- Prepare documents to support the processes you use to complete tasks. You may also discover that your VA has some other efficient tools and ideas as well. Be open for discussions
- Accountability and communications are a must for success and satisfaction
- Provide valued, honest feedback
- Trust the VA you have chosen – avoid the need to micromanage
- Expect to participate in monthly strategy calls to brainstorm, share ideas and talk about your business
- If they are to interact with your clients or vendors, create an email address for them at your domain
- Recognize that you are part of a TEAM, investing in your partnership and business
- Every month, review what is working and what isn’t. Consider outsourcing additional operations management or projects while you may decide to pull back others
- Continue to foster and nurture your relationship just like you would with an in-house staff member
Thes
e suggested tips may seem a little overwhelming or daunting at first, but once you lay out the foundation or the architecture of your partnership, the coming months and years will prove to be very lucrative for you. It is worth the investment and time to set up your blueprint for success.
If you are ready to talk, let’s give it a shot. Call or send me an email to schedule your free consult.
