by Ace Concierge | Virtual Assistant | Jul 16, 2014 | Organization, Small Business, Time Management
We have all heard that time and again, but it holds true. If you live and work in disorganization, your mindset and output will reflect your surroundings. Sure, we have some disorder or “organized piles” of stuff, but when there is overload, it overflows.
Clutter influences the way you work and the way you live. It impacts your brain. Learn to effectively manage versus just restyling the mountains of possessions, papers, contracts, or whatever lurks in your office or home. Streamline your physical and digital environment for success and focus.
“A recent survey says a disorganized workspace can lead to decreased productivity and unprofessional behavior.” Inc Magazine.
When you create a more structured environment you become more efficient and effective. You are no longer scrambling to locate important papers, files, emails or even your keys. Your time management increases as does your personal and professional productivity. Your setting is not just about physical space but mental as well. If you reside in chaos or mayhem, it does transmit into your work habits and daily living.
Your surrounding clutter competes for your attention, distracting your focus and thought process. I personally must have a clean and organized environment or I will only be thinking of what may be in the sink or if laundry needs folding. Everything has a place and it must be there when I work. Sure, a little OCD but I run my business the same way.
“When your environment is cluttered, the chaos restricts your ability to focus. The clutter also limits your brain’s ability to process information. Clutter makes you distracted and unable to process information as well as you do in an uncluttered, organized, and serene environment.” Princeton University
According to the National Association of Professional Organizations, paper clutter is the No. 1 hindrance for most businesses. Some studies conclude that the average person wastes 4.3 hours per week searching for papers, which adds stress and frustration to the workplace while reducing concentration and creative thinking. Clutter creates chaos, untidiness and ineffectiveness in every aspect your life and has the great potential significantly influence your personal productivity.
When personal productivity declines, every aspect of your life will be impacted.
Fired up and ready to reclaim your productivity?
- Set aside time weekly to manage and organize information
- Clean out your inbox
- Use cloud storage
- Put things in their proper place when you are finished – don’t merely move away. Put it away
- Always organize your desk at the end of the day
- Establish routines for clearing the mind overload
- If you must file, then do it. Don’t let items sit on your desk, counter or inbox. It is disrupting
- Don’t keep things that aren’t necessary or vital to your existence. Aunt Betty’s tattered hair ribbon won’t garner money on on the open market. Loving memories last longer
- “More” doesn’t mean more – it translates into jumble and disorder which means distractions. Clear off counter tops and desk space so you can function.
- Donate to charity
- When you bring in one new item, throw out two
- Work on one room at a time until it “feels” good
- If you haven’t used or viewed it in 6 months, do you really need it?
- Know that your value is not your stuff. It does not define you
- Create deadlines to ensure you stick to your toss it and organize program
- Once you have cleaned and decluttered a room or space, maintain it
Decluttering and clearing out the chaos, both physically and spiritually will help you gain clarity toward a more productive life. Make the time to invest in yourself.
by Ace Concierge | Virtual Assistant | Jul 9, 2014 | Delegation, Small Business, Social Media, Virtual Assistant
Do you feel as though your day flies by without a minute to spare? Maybe you even missed lunch, got home late, or forgot to pick up something at the store? Gosh, I am sure you know the feeling. You are constantly on the go and doing something BUT is that “something” productive and getting you closer to your goals? Simply being busy isn’t results oriented.
Being productive means getting things done. As in you’ve actually accomplished something, not just filled out a fake status report marked “complete.” Learn how the work you do makes it to the finish line and how it adds to the bottom line of your company. Craig Golightly
At the end of the day have you reviewed your long laundry list and found that you still have a lot of washing to do? Well, you are not alone. Your entrepreneurial spirit is driving you to do it all and be it all, no matter what the cost. No matter what the activity.
You should seriously consider the busyness and the low payoff tasks versus the real core drivers of your business that produce the income. The tasks and projects that ONLY you can and should do.
If you are entrenched with 10, 20+ hours a week on social media management, curating content, writing, editing, proofing and scheduling blog posts, calendar management, writing newsletters, creating documents and templates or acting as the project manager, then WHO is operating your business?
Value your time!
Honor your skills!
As I mentioned in: “Leveraging Time and Your Core Genius,” when you are able to maximize your potential by focusing on your core genius, you become more productive and effective. While there are many daily business tasks that require attention, it doesn’t necessarily have to be on your time. Delegating the lower return projects and tasks gives you back your time to build your business, develop strategy, nurture relationships, foster loyalty, seek partnerships, and focus on your bottom line.
I received an email from an exceptionally valued long-time client who shared her To Do list with me. She stated: “These are just a few of the things I need to grow my business – and I am failing at doing them, but when I do, it totally pulls me away from the work I NEED to do that is billable.”
Her statement firmly relates back to leveraging time and focusing on what you do best to build and cultivate your company.
The following are some of the tasks and projects that she must faithfully devote her time doing in order to continue to expand her business. What an expansive undertaking! Remember: Time is money! Invest wisely.
Are all of these her core genius? Certainly not, however; they are must do activities for business development and progress.
- Keep my Social Media up to date for all these areas:
- Links, research, updates
- Linking to all other things I do – I.E.: when I write a blog post, making sure it is pushed out to every single place.
- Doing key word searches in Google to make sure key wording is in every article for the most relevant search terms.
- Document management systems – keep all my documents on the shared drive (in the cloud) up to date and in order by first cleaning up the mess I have going now… – including but not limited to:
- Client files
- Website files
- Corporate files
- Marketing materials
- Research documents etc.
- Source potential clients in my geographical location who are in start-up to med-sized businesses, active in Social media and who may or may not need idea sessions to get their business further along
- Requesting a meeting for me
- Setting it up
- Reviewing and updating my calendar so I keep better track because I always fail to put things in calendars
- Meet with me via Skype once a week to see what needs to be done and doing it
- Use my contract template documents for me and update them for each new client as it takes me days to get to these.
- Review and edit all files sent to all clients or outgoing parties
- Do all my research for the topics I write about so they can be backed by data
- All invoicing and receipts for clients
- All sourcing of industry related expert themes
- Managing my LinkedIn polls
- Creating my surveys for clients
- Creating templates for all my follow-up reports for each facilitated session
- Taking all of my current documentation and finding ways of repurposing it
- Taking all of my product development efforts and interviewing vendors
- Responding to and dealing with all incoming email from all websites with initial contact to let them know I am here and I did get their email, and when I will respond
- Setting up of appointments with clients, prospective clients, peers
- Researching all speaker opportunities and sending out my speaker packages and filling out the applications
- Researching all clients who have recently undergone a merger or acquisition and sending the change management brochures out to them
- Develop templates for my processes so I am not reinventing the wheel every time I work with a new client
- Updating my BIO on every single software site I have it listed (and tracking where that is) so I can ensure it is always consistent every time I change it
- Updating the company project software for me at the drop of an email – because I cannot always log in
- Managing the company project software and following up with deadlines of contractors
- Using your network to get them to post my quotes on quote sites so I continue to build credibility
- Sourcing the least expensive book editors to edit my writing of each chapter of the book I never have time to edit.
- Kicking my butt and making sure everything I say I “want to do” becomes an actionable item in the company product software and is due to YOU to review for me – rather than my leaving it in there without a date and just “wishing” it would happen
So, after reading this list, how many of these tasks do you hold on to that keep you working IN your business rather than ON it? We sometimes don’t realize all of the day to day activities that go into growing our companies, as they have become second nature while we are on autopilot.
All of these tasks and projects are NECESSARY but divert your attention from the most important facets of your company which ONLY you can do. These are the low payoff, non-income generators that aren’t the best value of your time.
ACTION ITEM: Record every single task, project or activity for one week, noting which line items are income producers, core genius or something that was a time robber and should have been outsourced.
Come back to me in one week and share your list. Let’s talk strategy and outcomes.
“One of the most critical was the ability to learn how to effectively delegate. It is a skill that every upstart entrepreneur must master if they wish to grow their business. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
by Ace Concierge | Virtual Assistant | Jun 25, 2014 | Small Business, Social Media
Participating on social media platforms can present many challenges from knowing when to post, what to post and how to engage. While we all know that utilizing a variety of channels is important to your marketing funnel, it can be a daunting, time consuming task to establish and grow your community. I hear it every day. My clients can spend 20+ hours a week buried in social media, which also takes them away from their business.
It is a big investment of time and energy. So many individuals or companies will create a profile, upload a few posts and then desert their networks. This action does not translate to results. If you are going to set up shop then you must actively participate to reach out and maximize your opportunities. The data clearly defines social media growth and it will only continue to explode over the coming years. Each platform offers you the digital ease of connecting on an infinite scale if done properly.
Social media success is developed on a solid foundation comprised of several components which help to build your credibility, following, loyalty and thought leadership. It takes time to build a loyal following and that is only achieved through mutual dialog and building relationships. Social media is not just a soapbox to taut your company, yourself or your achievements. The old adage, people buy from people holds steadfast.
Social Media Success via Weigh Your Mind
If you were at a cocktail party, you wouldn’t rush up to someone and abruptly hand them your business card and begin to discharge your elevator speech. Refrain from the same ME ME song on social media. Build relationships with an authentic voice and humanize your brand. I know when I have attended networking events or even establish a new connection with someone and they immediately deluge me with websites, posts, things to download, things to sign up for or I receive unsolicited emails, the “hair goes up on the back my neck.” Just don’t do it! It is a tremendous turnoff.
Reduce your angst and free up some time by implementing some systems and processes that will work for you. Test them out and create a schedule that you will adhere to. Don’t jump around – stay on task. There are always ways to work smarter and enhance your marketing efforts. These become your everyday routines, part of your calendar to help maintain not only your sanity but streamline your efforts. If you are all over the board, jumping from task to task or briefly stopping in on your networks when you think of it, you are decreasing your efficiency and of course, effectiveness. Always have a plan of attack.
Social media has to be done right. To execute properly, you have to begin strong, know what to do and what to avoid. Brett Relander
Become the Ninja: Simple Social Media Tips
- Identify your social business goals
- Learn about metrics
- Understand ROI
- Create a social media strategy
- Perform a social media audit
- Discover tools to help you search, curate, share and measure
- Plan your profiles with keywords and custom images
- Set up alerts for keywords, interests, thought leaders AND competitors
- Better engage with your influencers by creating lists and columns on your social channels
- Use and track hashtags
- Review profiles and websites
- Get listed on directories
- Create your content plan with a balance of rich information to share and how you will give back to your community.
- Be authentic and build relationships
- Tailor your content for the right network
- Use humor
- Compliment others and share their content
- Create captivating images
- Post some promotional content
- Automate and push some relevant content leaving you time to engage
- Delegate some of your social media management, saving the personal interactions to build your brand
These are just a few of the suggestions I recommend to my clients either for them to implement or to discuss as part of the Ace solutions. If you’d like a few more ideas, click on: 20 Time Saving Tips for Your Social Media Workflow – The key take away is to design a PLAN to implement and stick to in order to save some time and be more efficient with your social media marketing.
Just start somewhere but T H I N K about what you are doing and why. Always, always be real and give back to your audience. It isn’t just about you, it’s about them and creating the kind of relationships that you desire to be a part of. Yes, of course you need a strategy and tactics. That goes without saying but when you begin from the human standpoint, that is half of the battle to nurture your global network.
“Humility, gentleness, and helpfulness go so much further and open doors you cannot imagine. Think from a higher level and try to see beyond today. Some hard work and insight will bring you to paths that will reward you so highly, it’ll make the little inconvenience you incurred so worth it.” @AnnTran_
Best of success and please do share your thoughts and tips with us. We value your input.
by Ace Concierge | Virtual Assistant | Jun 18, 2014 | Blogging, Small Business, Social Media
Social media experiences exponential growth on a daily basis and with active users in the millions, you need to figure out how to get a little more exposure and engagement. Stand above the noise and be memorable.
It isn’t enough just to create a few profiles, start a blog and schedule content, you need to be an active use, participating in the ongoing, real-time conversations. It can be overwhelming a times but the payoff is there.
Your blog is the signpost for your company and you work hard at creating just the right content to feed and satiate your audience. Many laborious hours can go in to writing your content. Solving the pain points and delivering value, but what do you with it? Are you seeing a return on your investment?
Social Media Examiner offers up some great tips and tools to help streamline your blogging process to flush ideas, brainstorm, generate topics, optimize your posts and even find free images. You can’t go wrong. Know the Erogenous Zones of Your Blog Post and get started today and tap out some successful blog posts.
There seems to be an art, a science to writing the “perfect” blog post. Buffer outlines it for you with clear succinct tips to ensure your success. After you’ve worked on your perfect post as shown below with their 7 suggested elements, your next step is to work on your strategy for increased social shares.
The 7 essential elements of a perfect blog post
- Headline: the 6 words that count most
- Storytelling hook
- Fewer characters per line at first
- Featured image
- Subheads for scanning
- Content and the 1,500-word sweet spot
- Soundbites for sharing
In Easy Steps to a Winning Blogging Strategy, Canva answers the questions below and gives you 5 easy steps to kick start your blogging strategy. Having a strategy is extremely important for the success and exposure of your blog. You can’t simply grab a digital pen and start writing. Your content and message could simply fall through the cracks, wasting your time, energy and efforts. Establish your goals; know your audience; develop original content, use an editorial calendar, tell a story, don’t merely push products/services and incorporate a variety of distribution channels not just your social media networks. With a little knowledge and deeper understanding of the process, you too can have the opportunity to see greater success with your blog and social media.
What is this platform going to do for your brand? Are you selling products? Are you building a community? Is it about building awareness? And most importantly, who’s it for? Canva
Adam Connell of Blogging Wizard has some sure fire tips to get you more social shares and traffic. It’s time to leverage your social shares says Adam and he explains why:
- Leverage social proof to get better results
- Your visibility may reach new heights
- The opportunity to generate more traffic on your blog can skyrocket
- Your engagement can go through the roof
The Blogging Wizard offers up 100+ tips to get more social shares in: 100+ Bite-Sized Tips To Get You More Social Shares (And Traffic) He covers it all: Twitter, Google+, Facebook, Pinterest, and more. Don’t miss out on his fabulous suggestions to grow your audience and get more shares with your engaging content. Adam is a wizard!!
“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute
How do you stand above the crowd? If you have a favorite tip or tool, please share with our community.
by Ace Concierge | Virtual Assistant | Apr 22, 2014 | Delegation, Entrepreneur, Small Business
Entrepreneur, solo-preneur, small business owner; while each comes with its own clarifying distinctions, one quality remains significant, the opportunities to build and scale your business are better performed with a team.
Your team is available to listen, brainstorm, collaborate, build, generate, troubleshoot or otherwise help you to achieve your dreams a little faster than if you remain a single entity.
“As the business owner, your time is extremely valuable, and you should be focusing on the items that only you can do! If you have the resources, consider hiring a virtual assistant to take care of these administrative tasks that are holding you back”. Brett Relander
Scale Your Business Beyond Yourself with Jason T. Wiser and Rebekah Radice highlights the benefits and value of partnering with a virtual assistant to effectively grow and manage your business.
This isn’t anything new to you, nor is it rocket science. Partnering with a virtual assistant is a simple solution to enable you to expand your company more cost effectively than hiring an in-house team. Where else can you find an entrepreneurial spirit that doesn’t cost you insurances, benefits, office space, training, taxes or supplies? Think of how much that alone will save you on a yearly basis.
However, the world has changed, you don’t need to hire a regular full-time or part-time employee. You can leverage a virtual assistant (VA) for a fraction of the cost. Time Management Ninja
You only have so much time in your day; when you leverage the power and expertise of a virtual assistant, you have just added more hours to work ON your business. More hours to engage with your audience, clients and prospects. Toss the tedious and time consuming to do more of the work you love. The real core and guts of your company.
You can’t do everything that you need to do on your own. It’s impossible. There are not enough hours in a day. And as a business owner, your main focus should be on your clients and customers, how to obtain more of them and networking so you have a growing list of leads to nurture and eventually convert to future clients and customers. M. Shannon Hernandez
Why fill your day with menial administrative and day to day operations that gnaw on your precious time? If it doesn’t produce revenue, consider delegating it.
Can you afford to be buried in;
- Social media management
- Content curation
- Scheduling posts
- Editing and proofing your blog
- Optimizing blog posts
- Drafting content
- Calendaring and appointments
- E-newsletters
- Brand monitoring
- WordPress updates
- Image search/creation
- Daily business management
These are just 12 of the necessary business “nuisances” that you may be doing on your own but don’t generate any income for you. So could they actually undermine your hard work and efforts?
Consider this, each time you are involved in one of these tasks, how many times do you encounter some sort of distraction or roadblock? Are you sidetracked? Does something else come up, like a software or tech issue, and you end up spending even more time on the project which means less time ON your business, building relationships and speaking with clients?
Honestly! Is this the MOST productive use of your time?
In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – that’s HALF of the normal working week – how are they getting anything else done? Chris Ducker.
Ready! Set! GROW!
Let’s hear your thoughts on building a remote team and taking your business to the next level.
by Ace Concierge | Virtual Assistant | Apr 17, 2014 | Entrepreneur, Productivity, Small Business, Time Management
Entrepreneurs are always strapped for time! You need more. Want more. Gotta have it but you need to realize the value of your time and how to best use every second, all 86,400 of them.
You can learn to maximize your productivity and feel like a rock star. I’m not talking about just being busy as that isn’t efficient. There is a difference between just using up some time, watching the hours tick by, and truly cranking out some real work that has an impact.
There’s always plenty of tips and tools you can enlist but it really comes down to you and what you are willing to do to best leverage your time, output and true success.
It is a choice. Everyone has the exact same amount of time in their day so it is about how you invest in it. Invest in you.
Achieve your goals and master your To Do list and projects for your greatest accomplishments or merely float through the day, kinda hoping things magically get done. Don’t operate your business like it’s in Disney Land.
You all need some downtime, nap time, and some time, BUT, don’t expect to realize winning results without a plan, focus, and dedication. It just doesn’t happen. Simple as that.
Victory comes at a cost.
Pay it or concede.
Productivity Simplicity
- Determine what is most important: in your day, in your life, in your business. That’s what you need to be doing.
- Make a plan: to achieve these important tasks and milestones. List out action steps.
- Priorities: have them. Understand them. Commit to them.
- Allow time for diversions: it always happens. A sink hole or you are somehow sidetracked but with proper planning, you are prepared.
- Set realistic timelines: if you don’t, you may be scrambling and only half finishing your lists or not putting in 100%. If you can’t give it your all, then it is half ass. Do you want that??
- Tick tock: don’t be ruled by the clock. It doesn’t tell you if you are being more efficient and productive. Your output does. 9-5 doesn’t mean anything if you are just “busy.”
- Create your goals: this helps to keep you on target daily, weekly, monthly. Revisit your list and revise as needed.
- Eliminate your distractions: there is nothing worse than the ping of a notification, TV, phone, etc that will detract your focus. Tune out and turn off. It’s okay. You won’t lose anything but you have everything to gain. Be in the moment and nowhere else.
- Don’t multi-task: it really does impede your productivity, decrease your brainpower, and limits your true attention to get one thing right. Put the emphasis on one project, one task at a time.
- Ask yourself, “how or does this serve my goals?” If something doesn’t really serve you, then STOP!
- Be accountable: yes, your day and how you manage your time is up to you. Own it. Do it.
- Timers: they work! Set a timer for 30 minutes that you will devote to the time on task. Don’t stop. Don’t stray. Just do it. At the end of those 30, take a 5-minute break and then hit it again.
- Break the chains: don’t be a prisoner to your email. Check it at set intervals.
- Review time: every night, review your day, and set your goals/action steps for the following day.
- Sing ME ME: yes, you must give back to yourself and establish a healthy work-life balance. Schedule in a time that is away from work; away from must do’s and have some fun. Refresh and refocus. Your brain needs it.
Michael LeBoeuf: “Waste your money and you’re only out of money, but waste your time and you’ve lost a part of your life.”
There are posts every day about what the most productive people do, 5 minutes to increase your productivity, how the top 10 entrepreneurs get things done, 30-second productivity boost; the list is endless but no matter what the post suggests, it is up to you to find and implement the tips and tools that you will use. The ones that resonate the most to help you increase your efficiency, work-life balance, time management, and productivity. Unless you are ready for a change, to kick it up to rock star status, then all of the recommendations are worthless.
You choose the productivity hacks that work for YOU.
