Ace Tidbits

Get Focused and Increase Your Productivity! Tune out your distractions and turn off notifications to get some work done. Have a great day.
"It's all about the quality of life and finding a happy balance between work and family and friends." -Philip Green
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“Time, like a snowflake, disappears while we're trying to decide what to do with it." - St. Louis Bugle
Planning and creating action steps will help increase your productivity. Tune out distractions of all kinds and stay focused to complete your To Do list.
" You will never find time for anything. If you want time you must make it." - George Buxton
40% of employees work overtime or bring work home with them at least once a week.- Xylo Report, Shifts in Work and Home Life Boundaries
Put the power back into your presentations! Have your VA create your PowerPoint presentations.
“How you spend your time is more important than how you spend your money. Money mistakes can be corrected, but time is gone forever." - David B. Norris
"Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it.” Donald Rumsfeld
Are you double booking or missing key appointments? A VA can help manage your calendar and schedule appointments for you.
To Do list in place for the day! Creating action steps and priorities to ensure timely delivery and efficiency for our client's projects!! Have a productive day.
"The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
Want a stronger Social Media presence? Your VA can help create, schedule and manage your posts, tweets and social media accounts.
"Productivity is less about time management than it is about mind management.” David Kadavy
"The whole life of man is but a point in time; let us enjoy it." – Plutarch
“When asked what their number one concern was about their career in 2002, 32% of the respondents said Work/Life balance" -Office Team Specialized Administrative Staffing Survey, 2002
“Although your time and attention are finite, the demands on your time and attention are infinite.” Merlin Mann
Want to blog more often? Have your VA post and schedule your blog posts for you, allowing you more time to write and create.
"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” Napoleon Hill
Spell check may not be enough, have a VA proof and edit your important document before you send it out.
Wish you had a form for that? Give the details to your VA to create a custom form for your business.
"Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill
Small business can look BIG when a VA manages VoiceMail, Email Inbox and Social Media. Have a bigger presence with VA support.
“Doing more things faster is no substitute for doing the right things.” Stephen R. Covey
“Companies need to shift their focus to grow engagement with their fan base, not just to collect more fans.” Mike Hotz
Stay in touch with your customers, have your VA create and send your newsletter for you on a regular basis.
A VA can help you to focus on the bigger picture.
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter
Tune out and turn off to maintain your focus!!! Get those projects done with 100% of your attention.
Your Virtual Assistant can create business letters, spreadsheet, and presentations your clients will adore!
The Ace plate is full of wonderful diverse client projects for the week. Productive working on events, doc edits/proofing, social media mgmt, blog posts, writing, e-newsletters and more. What are you doing?
Thanks so much for visiting Ace Concierge. Please let us know how we can best assist you with your time management and productivity.
A Virtual Assistant is YOUR vested business partner.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
"It's not just about consuming content, but sharing it, passing it on, and adding to it." - @ariannahuff
"Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli
How many hours do you think you spend searching and reading sharable content? Outsourcing your content curation gives you more time to focus on relationship building.
“Companies that blog get 55% more web traffic and 70% more leads than those that don’t.” -Hubspot
“Do what you do best and outsource the rest.” Robert G. Allen
"I’m convinced that virtual assistants are the future. Honestly, it’s one of the best decisions I ever made.” Michael Hyatt
“The first rule of management is delegation. "Don’t try and do everything yourself because you can’t.” Anthea Turner
"In order to grow a successful business, it’s important to let go of some perfectionism and delegate certain tasks so you can focus on your strengths." Diana Adams
“You cannot grow your business all on your own so stop trying to. It’s time for you to trust others to help you. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
"Most entrepreneurs have great talents but many times they think they can do it all. That can really stall the growth of the business. By outsourcing the day to day back-office tasks, the business owner has more time to focus on generating income." Laura Lee Sparks

Latest Ace Tweets

RT @ValueIntoWords: To accelerate your life, you must learn how to CREATE VALUE in every interaction + more key skills that will accelerate your life + career in 2018! by @TrippBraden

About 44 minutes ago from ♥ Suzie ♥'s Twitter via Hootsuite


“I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. She also stays current in the latest technology; every time I work with her, I pick up several new time-saving tips to benefit my business.” J.V. Miller Partner/Founder
“Susan has provided virtual assistance to my business for a number of years. Initially the work was ad-hoc, however I soon began to delegate more of the routine work and Susan became an integral part of running important functions in our business. Susan is hard-working, diligent and honest. Susan has done everything from researching trade-mark law, market research, document and presentation preparation to managing an overflowing in-box. I highly recommend Susan (Ace).” M. Field Pres/CEO
"Suzie is one of those rare gems that I honestly couldn't recommend highly enough. Not only does she possess fabulous strategic and social media skills but she's just a joy to work with. She's creative, unbelievably responsive, timely and proactive, and she's also really interested and invested in her clients' successes. Hands down rave reviews for Suzie and all of her talents!" Christine A. Founder/CEO
“I personally and highly recommend Susan Kummins-Poirier and her company Ace Concierge. As a result of her tireless and professional efforts, we have grown our Social Media coverage and our web presence dramatically. Suzie is very professional, attentive to detail, intelligent and resourceful. She took the time to study our company and our industry and in the process has become an indispensible part of our team. Through her efforts we have been asked to be part of a national TV show on wood fired cooking, we have given several interviews on wood fired cooking to internet radio stations, and her efforts have brought on several new dealers. On a personal side, Suzie, with her cheery disposition, is always a delight to talk with, but professionally and socially. She is very timely in her responses and in our opinion is a top ranked Virtual Assistant who would be a great addition to any company or team.” - Jeffrey H. Pres/CEO
“Hiring Suzie to take care of my admin tasks is one of the smartest business decisions I've ever made! She is very responsive to my needs, in a professional, confidential manner. She is always ready to help me with whatever needs doing, with a can-do attitude. She saves me thousands of dollars by doing the work I have no business doing. I recommend Suzie and her work without reservation! She is fun, intelligent, efficient and a joy to work with.” - Charrise M. CEO/Business Coach
“Susan's the best. I shy from absolutes, especially in recommendations. But in this case it is absolutely true that she's the best. She's attentive, detail-oriented, relentless until she delivers the best results for you, clear, always striving to find a better solution for you, well-connected as everyone seems to know her and she has a great sense of humor which is so valuable in these stressful times of constant change. Susan's the best.” - Zane S. CEO
“As a business owner, my time and energy are valuable. I could spend time sending out client contracts, confirming appointments, doing mailings, automating newsletters, sending invoices or doing marketing research. As a business coach, I encourage entrepreneurs and business owners to outsource as much as possible so they can do what they do best, serve their clients and close business. Outsourcing to Ace Concierge has allowed me to grow my business by 36% this past year and the trusting, dependable professional service is a small investment in comparison to the return. Thank you Susan for your continued professionalism.” - Debora M., President- Nashua NH
“Ace Concierge made the impossible possible. My boss requested that I arrange for a bottle of champagne to be delivered to one of the partners of the firm I work for in Washington, DC. It wouldn’t have been a difficult task except he wanted this done on a Saturday and this particular partner happens to live in New Hampshire, where it is prohibited to ship alcohol. Luckily, I found Sue. She picked up the bottle of champagne within an hour of my call and had it successfully delivered before I was even out of bed on Saturday morning! Thanks, Sue— you were a lifesaver.” - Amy C, Washington, D.C.
“We have been using Susan for the last few years as our primary virtual assistant. She has done an outstanding job for us. Quick to follow up and very thorough. We are quite pleased with her work. S. Buser, MD Founder/Pres.
“I hired Suzie as a virtual assistant but over the last few months helping with my social media presence and my blog, she's become a friend. She is extremely organized, very capable, creative and helpful. She brings great skill and a wonderful attitude to everything she does. She created some processes for the way things worked with guest bloggers that streamlined and simplified the way our multi-author blog operated. I highly recommend Suzie and Ace Concierge! You can trust her to do what she says on time, with quality, energy, and a passion for excellence!” M. Henry. Sr. Pres/CEO
"If you're a solo-preneur and think it's best to do everything yourself, think again. And talk to my VA @AceConcierge. She rocks my world!" ~C.M.
"Rarely have I met, much less hired, a more organized, efficient, and thoughtful professional than Susan. She goes the extra mile, exceeds expectations on every assignment, and demonstrates time and again that her ideas and creative strategies are inspired as much on her own time as on her client's time. I would strongy commend Susan's expertise and vibrant personality to any Senior Manager or Top Executive choking on family vs. work responsibilities." - Alan B., President/CEO - Durham NH
"An amazing human being, an incredible friend, and it all started when she became my VA. The business would not be as far along as it is without her!" Patti B - President/CEO
Suzie has done work for me and I've been very happy with her service, responsiveness and sense of humor. If you need help, don't miss the opportunity to work with Suzie. D.E.
Suzie's energizing, creative personality and razor-sharp, organizational focus drive ROI for your company. She proved to me that 2 heads and sets of hands are better than one in helping me create sustainable marketing, prospecting, sales and scheduling systems. As Steve Urquhart articulated well, her 'on-demand' offerings relieve the pressure of daily delegating. I know that if next week a new project or marketing need arises, I can reach out to Suzie, and she'll alleviate the work load as a true partner to business, while also offering unexpected value adds along the way. For service, quality and enthusiasm, call or write Suzie! JBP
I've been working with Suzie for almost 2 years now and I couldn't have built my brand without her! She's been there to help with everything from posting blog posts and Twitter feeds to getting my doctor's appointments arranged while I've been going through both cancer treatment and business start-up. She's awesome! LJL
I am pleased to be the first one to post a review for Suzie and Ace Concierge services (on Facebook) ... even if you don't think you need a virtual assistant or you aren't sure what you could delegate, you need to give Ace Concierge a look. You will be amazed by the level of service and quality of work! And with value pricing that lets you set up support services in blocks of hours, you will have the ability to delegate on demand and get outstanding work on time and above expectations. Be prepared to be thrilled! S.U.
"I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. In the four-plus years we have worked together, Suzie has stayed current in the latest technology - no easy feat! Every time I work with her, I pick up several new time-saving tips to benefit my business." Jennifer M. Founder/CEO

How To Create Engaging Content That People Love To Share

how to get your content sharedWriting great and ‘share worthy’ content takes time.

It takes effort and isn’t the easiest thing in the world to do.

The problem is that simply writing something that is ‘great’ doesn’t mean that it’s going to get any views.

There’s a lot more to it than that.

In this post I’m going to share a number of things that I do differently when I write content. Using these tips I have been able to generate thousands of social shares on a relatively new blog.

Identify a problem and solve it

In recent years the bar has been raised thanks to the level of quality content that other writers are producing.

The easiest way to compel your audience to share your content is by identifying what problem they are experiencing and then solve it.

When people have been searching high and low to find the answer to a problem and they finally find it, they can be very appreciative.

Get the timing right

Sometimes timing can be a big factor.

A great example is when Google first announced that Google Reader was closing. The keyword ‘Google reader alternative’ became incredibly popular overnight.

Within a short amount of time there was an incredible number of blogs writing about the topic which meant that the competition went up dramatically.

Although the first few blogs to cover this would have seen significant increases in traffic, mostly from organic search.

Also, one thing that I noticed was that even the blogs that were late to cover the topic generated an above average level of social shares.

This type of thing is often referred to as news jacking because that’s essentially what you’re doing.

If you publish a blog post just before journalists are scrambling for information then you have a great opportunity.

David Meerman Scott also published a great book on the topic, learn more about it here.

Keep it easy to read

Readability is an important factor and it’s important to keep your articles at a level where everyone can understand them.

Breaking your sentences up into smaller chunks, writing clear sub headings and utilising formatting are all a good way to do that.

A very helpful tool that I found recently was the Hemingway App that grades your articles readability and offers ways to improve it.

Add value and come up with a unique angle

Before you start writing anything you need to think about how you can add value to your content.

Check out what other people have wrote about the topic in Google and find out what’s missing:

  • Do you have a unique perspective on the subject?
  • Can you add more detail and make a more comprehensive resource?
  • Is there a content type that isn’t used?

There are plenty of things to think about but what you need to identify in most cases is the content gap.

By finding what’s missing you can make sure that your content fills the gap and becomes what people have been wanting.

Mention influencers and tell them about it

There is a form of marketing that is trending right now.

It’s known as influencer marketing.

The idea is marketing directly to those that influence your target audience rather than directly marketing to your target audience.

I’ve found it to be very effective but another thing it can really help with is content distribution.

By mentioning influencers in your content and letting them know (using Twitter, Google+ or email works fine) you can skyrocket the amount of social shares for your content.

People love it when other people say awesome stuff about them.

Finding influencers

There are a lot of tools on the market that can help you, but as a starting point I’d recommend giving BuzzSumo a try. It’s free to get started while the tool is in beta and it’s very straight forward to use.

Contacting influencers works best from a personal account even if you’re working on behalf of a brand – the personal touch works best. Something Jennifer Hanford covered here.

How to incorporate influencers into your content

Simply linking out to influencers can work great and for a lot of people it does.

There is a way to get more influencers to share your content.

That is to involve them directly in the creation of the content – you may have seen this referred to as group interviews or crowd sourced content.

The end result is the same – a group of influencers contributing content and because of that they are more willing to share the content.

Here are a few examples that have generated an impressive number of social shares:

The reality of influencer marketing

Instead of my websites or my clients starting out and having no audience whatsoever we have used this to put tap into the established audience of market influencers to put their content, their brand and their message directly in front of their target audience.

It’s not an overnight strategy, it does take time and there are more steps involved, but that’s the same in any form of real marketing.

Clicking publish doesn’t mean the job is done

The biggest mistake that I see bloggers and marketers make is spending an incredible amount of time creating a really great piece of content but don’t put the time into promoting it.

The truth is that clicking publish maybe all you’ll need to do if you are Tech Crunch or Mashable but most of us have got a fair distance to go until we reach that point.

I’d recommend checking this post out because it goes into a lot more detail (and it’s a very large topic) but ultimately after every post is published you need to spend as much time promoting it as you have done creating it.

Think about your target audience and where they hang out online. Then put your content directly in front of them.

Don’t do it in a spammy way or just drop the link in online communities but actually engage with your audience and start building a discussion.

Engage with your audience, be present and help them.

Soon enough you will develop your own influence.


There are plenty of ways to help get your content shared, this isn’t an exhaustive list by any means.

Now I’ll put the question to you – what do you do to help make sure people share your content?

We would love to hear more in the comments below.

Guest Author Blog Post:
Adam Connell Blogging WizardAdam Connell is the Marketing Manager for a UK based marketing agency; UK Linkology. In his spare time Adam trains people to get better results out of content and social media.

Connect with Adam:



Photo Credit: giulia.forsythe via Compfight cc

5 comments to How To Create Engaging Content That People Love To Share

  • Well hey there Adam! I was coming over to check out Suzi’s blog and here you are writing about one of my favorite topics!

    Creating engaging content isn’t as easy as some people think that it is but I’ve found that when you just be yourself and of course share some amazing information with your audience along with building those relationships then you can start getting that spread around in no time at all. Connecting with influencers though can make our lives a little easier.

    These are some great tips, glad you shared then and I’m going to have to give this post some more love.

    Great seeing you and love your site Suzie! You to have an awesome week.


    • Ace Concierge | Virtual Assistant

      Thank you Adrienne!! I appreciate you stopping in and commenting.

      Adam’s post was phenomenal and I love his writing style as well.

      Writing engaging content is all about and for the audience, not to simply hear our own voice.

      Have a fabulous week as well Adrienne!


    • Hey Adrienne,

      Thanks for checking out the post – thought you would like this one 🙂

      You’re right, it’s definitely not as easy as people first think and like you say, being yourself is incredibly important – trying to be someone you’re not is never going to work.

      You are a great example of someone who has built a hyper engaged audience by doing exactly that – anyone can see just by taking a look at the large number of incredibly detailed comments you get (and respond with too).

      Thanks for the love and have a great week!

      All the best,

  • This is an absolutely fabulous creative thought provoking post!

    And it is absolutely filled with some solid , and extremely doable, proven insider marketing strategies!

    Like strategically leveraging the network of industry influence rs! How can any serious marketer afford to overlook or neglect that type of proven low cost, high impact marketing opportunity!

    Or reminding everyone that’s serious, your real work starts after you hit the publish button!

    Great read and thanks for sharing!I’ll do my part to get the word out as well!

    • Ace Concierge | Virtual Assistant

      Hi Mark,

      Thank you! Yes, Adam wrote a fantastic post (as always). He is a great one to follow as well. Make sure you do look him up.

      Enjoy your day and I look forward to our connections.


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