by Ace Concierge | Virtual Assistant | Feb 25, 2015 | Entrepreneur, Productivity, Small Business, Social Media
No, not a financial burden imposed by the state, but the tax social media can have on an entrepreneur can feel like a huge time-sucker.
Dictionary.com presents 5 ways to define the word tax, the best fit for this article is:
Too Many Hats
An entrepreneur has a lot to do in a bootstrapped business. They are the person performing the customer service or generating the product they deliver to a client AND they are also every other department such as marketing, creative design, accounting, sales, talent management, and more. Their passion is clear and focused on the service and product, but it can begin to dwindle with the burden of necessary duties to support that business.
Social Media Visibility
Add to this, there is an expectation that all entrepreneurs are online at all times providing continual content to build a loyal audience and that content must live on Social Media platforms. After 6 months to a year of generating content, responding, being conversational to build relationships, and doing everything they can to rise above the noise and be noticed, they grow weary of it all. I heard one woman entrepreneur state that because of social media, she needs a wife, an assistant, and a design team because the weight of her business does not fit into the 24 hours she is given. Some days it feels like a heavy tax and burden on an entrepreneur’s day.
The Anchor
The message seems to be, if you are not on social media, you don’t exist. Yet many feel that being tied to the responsibility of social media keeps them from living, much less working on their business. They want to be there interacting with the people who need their business, but it doesn’t always feel like they are reaching an audience when using social media. It is a tough balance, entrepreneurship, and all it entails. However, there is a strategy that can be implemented to ease the load on a business owner’s time.
Delegation. Plain and simple.
Delegating is the simple act of entrusting authority to another person. While you can’t or shouldn’t delegate every task or responsibility in your business, you should move some of the non-essentials off of your plate. The ones that are the most time consuming, don’t generate revenue and take you away from the core of your business.
According to VerticalResponse, 23 percent of CEOs and business owners spend between six to 10 valuable hours each week on social media.
In a Constant Contact market survey, they found that:
- Small business owners spend at least 20 hours per week on marketing
- 82% market their business using many different platforms, including email, e-newsletters, social media
Wow! That is a big chunk of time to give up. I bet this doesn’t even include those hidden hours when you are sucked into the black hole of searching and link clinking. Before you know it, the day is over.
Who nurtured your business and your clients?
Yes! Your social media efforts represent the architectural structure that leads to brand recognition, credibility, a positive customer experience, brand advocates, increased web traffic, search rankings, and word-of-mouth marketing. There is absolutely NO question that you do need an online presence. It is vital in today’s super socially connected world. Everyone does business online; searching brands and companies, reviews, social proof, connections, tips, tools, apps, and addresses. It is only going to continue to expand.
BUT…..
What about the commitment to your business beyond social engagement?
Are you ready to apply for your social media tax rebate and get back to building your company??
by Ace Concierge | Virtual Assistant | Dec 17, 2014 | Delegation, Small Business, Virtual Assistant
Owning and operating a scalable business takes a team to fortify the back end, the daily routines, the foundational systems, and processes, let alone the everyday task of social media. After you’ve done it all yourself day after day and you’re ready for a business lifeline, take heed of my client’s advice to other business owners and start-ups. Cultivate the business mindset for growth and profit. You don’t have to go it alone, nor should you.
Humbled and honored by a client’s written word, I’d like to share his opinion about our long-time valued partnership.
Besides transcribing shows Suzie helped organize timelines and tasks for my books, edited and proofed them, served as a sounding board giving much-needed feedback, she found online collaboration tools to help facilitate an easier process, she’s schooled me on social media tools, made introductions to other resources and been an avid cheerleader and friend.
Her role has been a key factor in reaching my goals.
You’re hiring a partner, a coach, an employee, even a boss when you hire the right virtual assistant. If you hire the right virtual assistant, your life is made easier and more productive.
Have you truly got the time to build your business, generate revenue, and manage ALL of the necessary components of your company? Single-handedly?
Take some time to investigate your options for growth. If you haven’t already, write out your goals, both short term, and long term, including action steps and a timeline. List every hat in the company with about how much time you SHOULD invest and DO invest in each. Are there places that are falling between the cracks? Projects or responsibilities that never seem to get finished or even started?
Upon review, are you a superhero with a magic red cape who can do it all and be it all to everyone? Make an honest and sincere assessment of your organization? Can it withstand just one person at the helm or would you benefit from a co-pilot? A little scrutiny goes a long way toward your successful longevity.
If you’re still not sure about delegating, here is another client exchange:
I actually found Suzie from internet/social media, her posts and activity was something we were trying to do so I figured if she could do it for herself she could do it for us. Suzie wasn’t my first attempt at a VA, the 1st one didn’t work out mostly because our styles didn’t fit together.
My personality is that I know what I don’t want more than what I do want ….so people who work with us have to be able to think things thru and come up with solutions. I’m not good at giving detailed specific instructions. I tried Suzie on a couple of ugly projects and she worked thru them, she pushed me when I needed pushing and she made the decisions when she knew she was right.
Suzie could do the specific projects faster than we could do them, get them done on time better than us and all though my cost per hour for Suzie vs some of my employees is much higher, I found that it takes Suzie less time and it takes no supervision from me.
Don’t get hung up on a comparison of hourly costs and don’t think a VA is for the grunt work. Hiring a VA is a way to get another smart person on your staff at a low overall cost.
Delegating allows you to:
- Focus on your core genius: Do what you must do: the tasks and projects that ONLY you can and should be doing. The mainstay of your company.
- Increase your productivity: You can work on more high-level business operations instead of the routine and mundane day to day necessities.
- Eliminate distractions: There are many daily tasks that don’t require your immediate attention. Moving those off of your plate diminishes notifications and multi-tasking.
- Be client/company centric: You have more time to dedicate to building your business structures and relationships.
- Reduce your stress: You’ve got a vested partner working behind the scenes to ensure that everything is efficient, successful, and administered in a timely fashion.
- Bolster your work-life balance: The more you are able to move off of your desk, the more time you gain for your personal life. Nix the nights and weekends.
These are some time-saving and life-saving benefits for the entrepreneur. The gift of time is something we all need more of. If you want to seriously focus on what is important, rather than on what needs to be done, delegating might just be the tool for you.
When you do less, you achieve more.
If you’re ready for a few upgrades in 2015, contact us for a free consultation.
by Ace Concierge | Virtual Assistant | Nov 18, 2014 | Business Values, Customer Service, Small Business
Earning a new client takes hard work, effort, and a real understanding of their needs and desires. A couple of posts or knowing your own value isn’t enough. You need to actually demonstrate your expertise, gain trust, and validate your ability to solve their most pressing problems.
Service vs Services
Your service, not services, is one of the key factors that can be your unique selling proposition. Your competitor may sell the same widgets, but it’s YOU who has the opportunity to capture your audience and offer something exceptional and distinctive.
Be compelling.
Putting an end to their troubles is what they want most. This is your real product. It is you, your service, and your ability to meet the customer/prospect needs that will drive your business. Their greatest pains are your selling features; how you’ll add to their lives like the genie in the magic lamp.
You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. Jerry Fritz
As an Executive Virtual Assistant, a few key areas where my clients struggle are:
- Not enough time to contribute to their day-to-day business operations
- Social media management
- Productivity
- Work-life balance
- Understanding the digital environment
- Focus and staying on task
- Project management
- Business development
These all essentially relate back to time; something they don’t have enough of, nor do most solopreneurs. Let’s just say I can create a highly sought-after commodity. Now if I could snap my fingers to solve “world peace” we’d all be better off.
Being in business isn’t just about the sale; it is about fulfilling needs, valuing your customer, and providing impeccable service. Remember, if you aren’t making love to your clients, prospects, or associates, someone else will.
Serve and deliver to generate not only happy customers but brand advocates; the foundation of your success. Shape your organizational culture around real pledges, results, and solutions to encourage the trust of your buyers and potential customers. Your business can’t survive online without it.
Your network is always looking for confirmation to ensure that a potential partnership or connection is dependable, trustworthy, and “real”
- Warrant the trust and loyalty of your audience; your community.
- Cultivate your relationships through trustworthy communications and reliability.
- Remove the feeling of vulnerability and risk of doing business with someone in the digital world.
“When you try to get close to people you build trust. Staying consistent with that strategy will not only build your influence and authority, but it will also help you make true connections! In order to create a personality that people will trust online, you have to learn how to make time to be personal.” Wade Harman
You are the architect of your business growth
Establish trust and comfort to build the foundation for a long-term partnership. Make it evident that you genuinely care about your clients and their goals. Your paycheck comes second to their ultimate satisfaction because, without them, there is no business. No success. Just a sign that says “Open.” You can’t eat that.
According to the report by Customers 2020: “The customer of 2020 will be more informed and in charge of the experience they receive. They will expect companies to know their individual needs and personalize the experience. Immediate resolution will not be fast enough as customers will expect companies to proactively address their current and future needs.”
Don’t be a statistic. Understand and acknowledge the inherent value of creating an impeccable customer experience. Innovate and be intuitive to stay at least one step ahead. Simple everyday measures to honor and respect your clients/prospects will far exceed any type of product you sell. It is the behind the scenes sincerity of thought that generates the win-win.
SERVE up some hearty unsurpassed service
What dining options do you provide?
by Ace Concierge | Virtual Assistant | Oct 1, 2014 | Entrepreneur, Small Business
Starting and growing your business is an exciting and at times, an overwhelming endeavor. The entrepreneurial spirit is a driving force to hang your shingle and as you know, it requires a specific mindset and continued effort to sustain and expand in your marketplace.
Break away: There may be several other businesses like yours and it is up to you to set yourself apart from the competition. It isn’t your widgets that generate the business. It’s you. Your service. Your commitment to your stakeholders.
Business ownership can be a 24/7 job and necessitates forward thinking and as Michael Port says, “thinking big.” Just because you opened your doors and provide a product or service, your job doesn’t end here. Build it and they will come is not enough. You must live in it, on it and breathe it.
Small business isn’t for the faint of heart. It’s for the brave, the patient and the persistent. It’s for the overcomer. Unknown
There is no room for stagnation or complacency if you intend to experience the full benefits of your company, aspiring greater revenues, satisfied customers, WOM marketing, new products/services and success. Embrace your business, your skills and your team on your journey as an entrepreneur.
Small Business Success Tips
- Have a passion for your business, service and product
- Solve an issue or problem, don’t just sell a widget
- Create blueprints to outline your goals, vision and action steps
- Set up systems for components of your business: i.e. marketing, sales channels, customer support, project management, social media and use them consistently. There is too much time and money lost searching for information or testing new tools and systems. Find one and use it
- Provide the service you expect from your own vendors
- Understand that response time to inquiries is very important. Don’t keep the prospect or customer waiting because your competitor is on your heels
- Stay connected and be available
- Never stop learning or reading for ways to help your business, network, customers or prospects
- Learn from failures and push forward, making new inroads
- Underpromise and overdeliver
- Be open to change and new directions based upon the market and your customers
- Know the difference between working ON your business, rather than IN it
- Why are you making yourself busy? All of the back end, low payoff, admin activities do not represent your core genius or generate income. It is important to allow delegation to become a strength, in order to grow and expand a business
- Social media and online marketing are here to stay – create a strong presence, understand the medium, know where your customers are
- Authenticity wins. If you aren’t true to yourself and your prospects, it is easily visible or soon to be discovered. Be real or don’t play at all
- Maintainable and consistent growth results from doing more of what produces progression and less of what seizes your time in the name of growth
- You must define the most profitable use of your working hours
- Focus your valuable time on the high payoff activities
- Limit distractions and stay centered on the task – you will be much more productive.
- Create collaborative teams within your company and industry
- Realize that every online action you take lasts a lifetime as your digital footprint. Your personal online brand represents you AND your company. Be cognizant of your posts and comments as your reputation may be determining your social impact
- Giving is better than receiving. Stop singing Me, Me, Me. Share the rich and relevant content of others in your network, industry, trusted circles, family, friends….. you know who. Reach out and ask how you can help. If you find a pertinent article to someone you know, email it. Go the extra mile
- Learn effective time management skills while you can’t manage time per say, you can manage yourself in terms of your priorities and scheduling. Never be late and don’t miss deadlines
- Maintain an organized office and life with productivity tools that work for you; whether it is a pen and paper, an online PM system or a spreadsheet, keep track of what you are doing, the milestones, results, action steps and To Do list
- Have some fun. Laugh a little and most of all, revel in your success as a business owner
Small business success doesn’t just happen overnight with a wish and a magic wand.
What is your secret weapon for success?
by Ace Concierge | Virtual Assistant | Sep 24, 2014 | Content Marketing, Organization, Productivity, Small Business, Time Management
Bleary eyed and reaching for your coffee, you boot up your computer and start your daily diet of content consumption. It is a filling nourishment of words, intel, fired up neurons and brain overload. Or at least it can be. Personally, I can spend hours reading all of the articles on social platforms, news aggregators, daily digests, emails and newsletters. Sometimes I think my head will explode.
Research demonstrates that we take in five times as much information as we did 30 years ago, raising huge challenges to organize it all.
We are drowning in data.
In a 2010 LexisNexis study, 62% of workers felt as though their quality of work suffered at times because they couldn’t sort through the information they needed fast enough.
There is so much to digest and learn. I could be bookmarking and saving content all day long. There are hundreds of talented bloggers and business owners sharing their incredible knowledge of tools, tips, recommendations and experiences. It can be overwhelming. Think of how many times you get sucked in to the black hole searching, clicking, and redirecting. It’s a vortex.
How do you manage all of the content? There are tools to organize your content or to help you search and save but you also need to decide what you are going to do with the information. Daniel Levitan, author of “The Organized Mind,” says “Whenever we feel overwhelmed by everything we need to keep track of in life, we talk about wanting to get organized.”
You’ve chosen your sources, thought leaders and industry favorites to follow and “study” in your own college auditorium of higher learning. That’s what it sometimes feels like for me and without the outrageous tuition costs.
What is the purpose? Business or personal? How does it apply to your business? Customers? Colleagues?
What are your content goals?
- Self-education
- Curation
- Repurposing
- Inspirational
- Research
- Love of reading
If you’re like most of us, you have a business to run and can’t spend every waking moment culling and sifting through information. It’s a full time job. Who has the time to sit and read all day when you are trying to live the entrepreneurial dream?
Use filters and keywords help to refine your searches.
This will help to save time and improve your overall content management. If you have some systems in place, it will be much easier to sort through all of the posts you want to read and combat your information hangover.
Researchers tend to agree that it’s not the volume of information that is the problem; it’s our inability to organize and process it all without experiencing “information overload, or what neuroscientists like to call “cognitive overload. Saga Briggs
| Research |
Organize |
| Social Media |
Evernote |
| BuzzSumo |
Readability |
| Scoop.it |
Spreadsheets |
| Tagboard |
Swipe files |
| RSS feeds |
Bookmarks |
| ContentGems |
Files and folders |
| Hootsuite Content Feature |
One Note |
| Flipboard |
Feedly |
| Alltop |
Google Drive |
| Inbound.org |
Dropbox |
| Biz Sugar |
Pocket |
| Topsy |
Ubernote |
| Feedly |
Powerpoint |
Design a system that works for you to enhance your time management and productivity as well as minimize on the extreme overload of data and what to do with it all. A method to your madness is guaranteed to keep you on track and focused. Systems and processes are the architectural structure of your success and productivity.
Establish some routines; otherwise you hit a wall, letting things go and opportunities are forfeited. The routines could be time limits or specific times you will be searching, saving and filing. Time block when you will surf. If you discover something important during the day, “save” it somewhere to revisit later. Don’t let it be a distraction and take you away from your current task at hand.
Decide what to keep or implement NOW based upon it’s perceived impact on your goals. Prioritize to your needs. Is it something you must have or must know? If so, how soon will you be needing it? Use your organizing tools to keep track of the data, being mindful of how you will use it and when. Some articles may have a more immediate use while others are purely for reference. You decide, but take action.
Declutter: remember to go through your folders or storage options so they haven’t blossomed into an overload of organized data. Purge the old to make room for the new. There’s no sense in just letting everything pile up and multiply as that will defeat the purpose of your systems.
How do you challenge your content zombie? What helpful tools can you suggest?
by Ace Concierge | Virtual Assistant | Aug 27, 2014 | Customer Service, Marketing, Small Business
What you serve to your customers is what keeps them coming back to you. Feed your audience more than a side dish of products and services. Anyone can make the same entree as you but when you spread on a little aioli love or some spiced up wasabi sauce, it is you who tantalizes the tastebuds.
Add some authentic sizzle.
A true taste of flavor of what it is like to do business with you instead of the competition. What makes you so different, so incredibly unique that your audience should shake your hand in partnership? Step away from the mediocre and predictable to be outstanding in your field.
Make a list of:
- The inspiration for starting your company
- Your most distinctive qualities
- Your company’s assets
- Your solutions to pain points
- Your customer’s needs
- Why does your product or service matter
- Your vision to give back and embrace your audience
Review your list!
- How do you put this into action every day?
- What message do you send to your fans and followers in each of your posts?
- Does your content reflect any or all of the items you listed?
- Do you embrace your followers?
- Does your audience feel valued?
Get into your customer’s head. Be their thoughts, anticipate their actions and feel what they are feeling. Remember, you aren’t writing for yourself, but for THEM. Know what they find meaningful and engage with them on their terms.
If you can be them, you can recognize what they need and it isn’t just your product but a solution to their difficulties. Your condiments are what will make the difference in their lives, their daily routines, or business operations.
Create brand evangelists who want to scream into a megaphone about your business. Don’t just run to the bank with their money. Show them they truly mean something to you beyond a burger and fries. They are the cornerstone of your meal. Without them, you have no business.
No one likes to gag on a dry hard bun. Use a fresh baked baguette. Toss on some garden tomatoes, fresh basil, garlic infused olive oil, some diced kalamata olives, sea salt and ground pepper. This little treat is something that entices the senses. It’s not dry. Boring. Or status quo.
“Here is a powerful yet simple rule. Always give people more than they expect to get.” – Nelson Boswell
Think of the times when a vendor, potential partner or service provider has made you feel special or important. Did you tell anyone about them? Were you a repeat customer? If you know what impacts you to be loyal, to share your experiences with others, then deliver that same “emotion” to your audience. To your customers.
A recommendation from a friend is more credible and noteworthy than a paid advertisement.
It’s that simple.
Go the extra mile and pay attention to every detail, no matter how minute it seems to you, it will generate an impression. Do this with an authentic heart because it resonates deeply within you. Because it comes naturally – it isn’t something that is forced but instead a part of your innate persona. That is being real. That is appealing to the palette.
Don’t fake it and bake it. People can read BS and if you are only “under the cover of kindness” that is what will show through. Your voice is evident in every word you write, every comment, phone call or message. Keep it real or button up your lips.
The quote below by Melissa Bolton embraces the whole concept of service, business and the customer experience. Do it right. Do it because it IS RIGHT.
You leave pieces of your brand behind you wherever you go.
When people love what you do, it shows. They want to see you succeed and will do all they can to help.
Sprinkle your brand seeds to in the right field,
and your brand evangelists will help you grow them through accolades and referrals.
Empower them to WANT to share the word about you, your company and your services with the finest garnishes because they deserve it.
Earn their trust, loyalty and voice.
What condiments do you serve to your customers?
