by Ace Concierge | Virtual Assistant | Dec 6, 2016 | Content Marketing, Email Marketing, Marketing, Small Business
Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds. Your personalized message is a cost-effective business tool to touch a larger target market at a much lower cost than hard-copy mass mailings or print ads.
Email Marketing Will:
- Help you build lists
- Increase website traffic
- Generate sales
- Stay in touch with clients
- Share data about your company
- Create an instant call to action
- Enhance your brand or corporate image
As a form of direct marketing in the digital world, your communication is sent directly into the hands of your consumers, delivering impact and content. This isn’t simply a mass broadcast, but a carefully crafted bulls-eye message to your interested audience. Your email marketing campaigns are delivered via different types of email or messaging platforms. Tip: don’t spam your readers and ALWAYS ask permission before you send a newsletter, a text message, or add them to a list. OPT-IN!
- Transactional – triggered by consumer action. When a customer buys a product, pays via credit/debit card, or even makes an online reservation, emails or text messages are generated based upon this activity. This type of communication provides the marketer with an immediate opportunity for another touchpoint with the consumer to deepen the relationship and buyer satisfaction.
The Transactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. Experian
- Email Newsletters – regular emails delivered to opt-in subscribers containing relevant industry content, solutions to pain points, and company news in addition to some promotional news/e-commerce products. These help to keep your audience connected and informed during the purchase or marketing cycle.
- Mobile Messages – text messages for appointment reminders, sales, special mobile opportunities as well as typical campaigns read via a device. Mobile messaging continues to grow at exponential rates – be mobile-ready, mobile-friendly, and responsive.
A fundamental purpose of your email marketing is to make it simple and easy for the consumer to act. You want them to opt-in, click, engage, share, purchase, and be your brand evangelist.
Guide Your Audience
- Add a signup box in your email signature, website, social platforms, and other marketing collateral
- Make your content rich and relevant
- Solve pain points and address gnawing issues (How can you improve their lives?)
- Add share buttons
- Embed links to your blog, products, and services
- Always use a CTA (call to action) in your emails
Engage Your Readers
- Readers want to know, ‘What’s it in for me?’ Make sure your email delivers
- Your email needs to capture their attention immediately. Use a clear and captivating subject title
- Content should be relevant and engaging. It’s too easy for your reader to click the delete button. If either of these two expectations is not met, your reader may delete or unsubscribe
- Encourage your readers to share your e-newsletter by offering incentives
- Keep it short and sweet
- Add links to drive traffic to your site or to reference other attention-grabbing articles
- Develop a reputation as value-added – a resource in your industry
There are many email marketing platforms to choose from so it is important to review the features, benefits and cost structure of each of them, learning which one best suits your company and your needs. Consider your present situation as well as future expansion. What might work now, may not work in a few years. As with any marketing or social media communications, consistency is key, as is your content marketing. You are writing for your reader, not for yourself. Understand their wants and needs. Hold off on sounding spammy and merely pushing products and services – it becomes overkill and annoying. Your marketing efforts should be to not only educate and inform but more importantly, build the relationships with your audience. This is the heart of your business! Thanks for reading. I hope you found this post useful and informative. What successes have you experienced with email marketing? Please leave your thoughts in the comment section below.
by Ace Concierge | Virtual Assistant | Aug 23, 2016 | Entrepreneur, Freelance Economy, Productivity, Small Business, Toolbox
If you want to talk about an explosion of proportions not seen since the Industrial Revolution, simply take a peek at the freelance economy.
Expansion of the freelance economy is growing at exponential rates evidenced by 53 million freelancers representing more than 33% of America’s labor force today. By the year 2020, this number is expected to grow by 50%. That is a significant amount of the workforce in a work-for-hire demographic poised to change business as we know it. While not all freelancers will be full-time independent contractors, they will be part of the fast gig group providing on-demand services from remote offices. These remote warriors may be found behind a desk, at a coffee shop, in a tree top or at the beach because the location simply doesn’t matter. The lifestyle does. Where else can you choose to wear pajamas, sweat pants or a power suit?
The draw here is that freelancers have the opportunity to maintain independence, generate income and enjoy a better work-life balance – all from the comfort of their own “office”. I’ve been in the business since 2002 and have never looked back.
Who Benefits from the Freelance Economy?
The rise of a freelance nation provides a multitude of lifestyle benefits, but it isn’t just advantageous for the worker. The employer and other business owners who “hire” the qualified contractors REDUCE overhead and expenses by NOT paying for benefits, office space, supplies, health/workers insurance, paid vacation/sick time, or training. It is an excellent opportunity to source high-level expertise, leverage costs, and hire for work on a project basis. Since most freelancers work on an hourly or fixed-rate billing system, employers eliminate the need to carry full-time employees through non-project time slots.
The real-time freelance statistics speak for themselves – a way of life has emerged that is changing the landscape of how business gets done.
Hiring independent professionals, virtual assistants included, of course, offers employers a workforce with an increased knowledge base, deep experience, and refined skill sets. Much like a veritable shopping cart full of tools, the mobile assets available and varied technological advances have set the stage for enhanced productivity without the confines of an office. Anyone can provide needed services without being hindered by geographical boundaries or by a lack of equipment. It’s pretty incredible to think about how far we’ve advanced over the last few decades, no longer being tethered to an office and a time clock.
The Freelance Economy: Business Tools for Success
Being fortunate to work remotely does require you to learn or become familiar with a variety of tools, platforms, and apps to maintain your autonomy and earn a living. It may seem like a challenge at first, but without them, business as usual can be incredibly difficult. I for one, am not ready to trade in my mobility for a desk because the lifestyle win over-rides the investment in personal development.
Let’s jump into some of the key tools that have contributed to my success, connected me with remote organizations, and given me the freedom I crave.
Project Management (PM): Operating a business takes dedication and organization. As a freelancer, you are building your personal business and the tools are the face of your brand.
Redbooth is my go-to program for PM. It streamlines all communications, tasks, projects, accountability, files, and timelines. Here’s an overview of their features. It is very user-friendly and simple to set up. Give it a try. I was NOT partial to Basecamp or Trello.
Communications: In my experience, I find it best to have some fallbacks to bring to the table, but more importantly, what technology is your client most comfortable using? Additional features of some of the tools below include secure SSL encryption, file transfers, group and private chats, easy screen sharing, and sync’d mobile capabilities.
I don’t have a preferred platform but I use Slack, Zoom, and of course good old-fashioned text, email, and phone.
Organization: Get your ducks in a row or you will be shaking those tail feathers pretty quickly. Showing the client how organized you are will build confidence and trust.
In addition to using Redbooth, I also like to employ the good graces of Google Drive and Dropbox for cloud storage and sharing documents with clients. Another extremely helpful tip (which came from a client) is to create Chrome user profiles with individual tabs and bookmarks. I cannot say enough about this Chrome feature. The separate profiles enable me to have each clients’ social accounts, Chrome extensions, industry-specific bookmarks, and profiles in their own browser space. This is one of my all time organizational favorites.
This last tool, If This Than That, is a free service of 347 channels with “recipes” to help optimize your business, your life, and your content. You create triggers “if this” happens “than that”, the action, pushes the data to your desired channel. For example, you can create recipes to:
- Push RSS feeds to Twitter, Facebook, LinkedIn or Buffer
- Receive a text message, email or phone call when a particular hashtag is posted
- Have Facebook or Instagram images sent to Dropbox
- Receive a text message if there is a forecast for rain
- Star a Gmail and have it delivered to Evernote
Being organized is a key tune-up for your productivity. If you are willy-nilly about filing, social media strategy, scheduling, or daily business operations, you waste valuable time and energy and you risk appearing unprofessional. Make it a habit to not only create your systems and processes but to use them consistently.
Every digital hero drives their business with a variety of tested tools to help ensure their entrepreneurial success and support of your business. I reached out to some well-respected pros in my network to help give you a broader scope of what they use, how and why.
Cori Ramos, of Not Now Mom’s Busy, a multi-niche blog for women who wants to make money from home, blog like a boss and achieve work-life balance, uses three main tools on a daily basis: Hootsuite, Microsoft Outlook and Dropbox.
I’ve been using Hootsuite Pro for about three years now and I love it. I can access all my social media pages and I get suggested content to share with followers. Not only that but we can schedule posts in advance. This comes in handy when you want to promote your business or product. Sometimes I get caught up in other daily tasks that I forget to promote my blog and product. Now I take time one day (usually on Sunday) out of the week to schedule the days/times I want to promote my blog or eBook.
What can I say about Microsoft Outlook. I’ve had a love affair with it since 2000. Besides accessing my email, I use the calendar religiously to keep up with appointments and deadlines. And I can access other email accounts like Gmail on there as well.
I love the easy access I get with Dropbox. Since I’m on a laptop, desktop and mobile, Dropbox allows me to access files, docs and images from all three places.
And what’s even better is I can access these tools on my mobile phone. So even when I’m out and about, I can still receive emails, check my social media pages and access any document I need.
Jacqui Barrett-Poindexter, Chief Career Writer, Master Resume Writer & Storyteller of CareerTrend.net shares her 3 most favorite tools/program.
1. Desktop Task Timer: A free download that I use on my MacBook that I use daily to track ‘everything I do!
It’s simple, really. A tiny little tool in the corner of my screen where I track client projects, administrative, operational – including sales conversations – and other initiatives every single day, down to the minute.
This gives me a sense of how much of my energy is going to which ‘tasks.’ It also helps me to focus in. For example, if I am writing, and I want to ensure at least XX amount of hours on a certain project for the day – or for the week – I refer to this tool. I can also download results into Excel to calculate time spent over a period of months/year or more and use this for future planning.
2. Droid Turbo with Google/Gmail Interface. It allows me to keep in touch on-the-go without having my MacBook open or even with me (for shorter trips). I can email, review Word documents (where most of my projects are housed), check in on social media and so forth.
3. Evernote. I track blog post and other content development ideas here, as well as a plethora of other random ideas and insights and links, organizing them by topic.
Michael Trow, President of Alderbest Solutions shares his insight, stating:
Although I run a business offering services related to technology, I’m not biased when I say that I don’t know how people can run businesses without embracing the powerful, and affordable, technology at our disposal today. What’s even more important is that technology is becoming interoperable, meaning that one tool is likely to be able to integrate with another providing many benefits to you, and the people associated to your business.
We wouldn’t be able to run on a daily basis without:
- A true Customer Relationship Management solution (Salesforce, Zoho CRM, Microsoft Dynamics etc.)
- A Landing Page Solution (Optimize Press, Lead Pages etc)
- An Email Marketing Service (MailChimp, Constant Contact, Zoho Campaigns)
- An Invoice/Accounting Solution (Zoho Books, QuickBooks, FreshBooks etc.)
- An Online Meeting Tool (Join.me, UberConference etc.)
We use Landing Pages to promote our content pieces, push the data of the people that ‘download’ to our Email Marketing Service which sends a series of automated emails and the email solution simultaneously pushes the data through to our CRM solution so that the prospect and opportunity can be managed from a sales perspective. For all sales we use the Account Solution to manage the Invoice and Payments.
The two biggest benefits of an ecosystem like this are that 1) we have visibility of all customer interactions and actions in one place (the CRM) 2) most actions are automated saving time and meaning we can manually interact with more people on daily basis.
John Lusher, President of John Lusher Consulting and is Team Member and Partner in The Social Buzz Lab says:
One of the main reasons I made the decision to go into business for myself was the freedom and flexibility to work how I wanted, and at the location that worked for me and my lifestyle. Working in marketing consulting and social media management has expanded the ability to accomplish this in my home office, while on the road or even in the middle of the ocean during a vacation cruise.
Some of my favorite tools include tools that help me to manage my schedule, team workflow and managing content distribution and tracking for my own social platforms as well as those for my clients.
Buffer provides a platform to curate and schedule content for multiple social platforms, including Facebook, Twitter, LinkedIn, Google +, Pinterest and Instagram. Buffer also provides the ability to bulk schedule posts as well as provides analytics on the performance of the posts on your social platforms.
Sprout Social offers the ability to schedule content as well as a streamlined method to replying to Tweets and Facebook comments or messages. For my use, Sprout Social is one of the best tools that provides valuable insights on the performance of my content and various social networks.
Google Drive is key for working with multiple team members, especially if those colleagues are working in various geographic locations. With Google Drive we can share photos, files and work on documents together while reviewing with a client or during a planning call.
Dropbox For my business, I use Dropbox to store, share and transfer large files such as videos or photos, but it can also be used to share documents or other types of content. The ease of sharing a single file, folder or my entire Dropbox Drive with someone makes it a key asset in working remotely.
Flipboard is a news gathering content app that provides the ability to follow content from multiple users and content publishers such as magazines or new sites while also providing an avenue to publish client’s content.
Each of these tools provide free versions and paid versions, based on the number of social networks, users or features that you require. While these tools are instrumental to my business, I encourage you to try a variety of tools to see which ones work best for you or your clients.
Ted Rubin, Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovator, Return On Relationships (#RonR) sums it up quite succinctly because it isn’t simply the what you use to perform your job. It’s the person, the impassioned entrepreneur, behind the tools that brings your business to life.
My Most Important Social Media Tools…
1 – My personality
2 – My passion
and…
3 – My obsessiveness with being connected
Each of these colleagues and members of the freelance economy exploit the accessibility of the latest mobile tools and technological advances to effectively operate their business and deliver their expertise to your door.
Where else can you find like-minded driven professionals to support your dream while at the same time, reducing your overall costs?
If you’re still yearning for more freelance tips and tools, check out the list below. You’re sure to find some valuable resources to help support your business, gain some new knowledge and better assist your clients. Self-education keeps you ahead of the curve.
Over to you: What tools or services help make you successful and support your business operations? Please post in the comment section below.
by Ace Concierge | Virtual Assistant | Aug 16, 2016 | Blogging, Small Business
Before I get into the things you should be doing if you want to blog like a boss, I want to take a moment to thank Suzie for inviting me to be a guest author on her blog. Since this is my first time here, I’d like to take a moment to tell you a little about me and how my blogging journey got started.
I had been in Corporate America for over 15 years. My last job was working for a telecommunications company as a sales manager and coach leader for a team of service reps.
The pay was great, the benefits were even better and I was making my way up the ladder but it came with a price.
I was working 12+ hours a day and I was never around for my family. And when I was home all I wanted to do was rest. Eventually, my health was also affected. In 2005, I was diagnosed with depression, anxiety and mood disorder.
Needless to say, I had to make a change and quick.
I finally resigned from my job in 2007 and began working from home taking on different jobs and projects until I found something I really wanted to do.
Then in 2011, I decided I wanted to become a blogger and share what I learned about working from home and the different ways there was to do so.
I had no clue where to begin. I had no writing skills, had no idea how to build a community, I didn’t even know what blogging in general was. And what the heck was a WordPress? Talk about wet behind the ears, I was the poster child for it.
All I knew is that I wanted to show people who wanted to leave Corporate America that it was possible for them to create something they can call their own and do it from home.
My first two years I’ll chalk up to a learning curve. It was longer than I had anticipated but I allowed myself to soak up all there was about blogging and make those newbie blogger mistakes so I can learn from them.
I followed some fab bloggers who showed me the ropes like writing in my own voice, how to write great content that really gets people hooked, how to optimize content for search engines without it coming across as robotic and I learned what it took to build a solid, engaging community.
That’s the condensed version of my story and here I am today on my fifth year of blogging.
How to Blog Like a Boss
The basics I mentioned above are all important and every blogger should learn how to do, right? But what if you’re ready to take your blog and your blogging skills to the next level and blog like a boss?
There is more to it than that. Much more and I’m about to explain.
If you’re at this point in your blogging journey, there are certain things you must do if you want to blog like a boss and be considered as one by your visitors and even your peers.
I put a list together and came up with these ten. If you want to blog like a boss, you want to:
- Bust out with awesome, valuable content for your visitors.
- Blog consistently. Whether it’s daily, weekly, or once a month; decide what your posting schedule will be and stick to it.
- Engage with your visitors and followers on your blog and social media. Remember, without your visitors, your blog posts will never be seen or read.
- Reply to comments on your blog post and social media posts.
- Introduce tools and resources to help visitors and followers.
- Recommend other bloggers for visitors to follow. You can do this in a round-up type blog post. Here is one I did that’s titled 18 Boss Bloggers You Should Be Following Now.
- Share the work of fellow bloggers.
- Always be willing to help a visitor or fellow blogger.
- Be genuine. Blog in your voice and don’t try to be like other bloggers. Trust me, your visitors will see right through it.
- Continue to learn the latest blog trends and improve your writing skills.
And there you have it.
Is there a rule in place that says you have to do these things? Of course there isn’t but if your goal is to someday make money with your blog then yes, you should strongly consider doing these things.
If you’re asking yourself does doing what’s on this list work, take a look at the top bloggers in our community – some who you may be following – and you will notice they not only talk the talk but they walk the walk. And they’ve set the bar for bloggers like you and me who want to grow up to be like them – and their success proves that it does.
There isn’t a 100% guarantee. I’d be misleading you if I said there was. But if you add these ten things in your blogging plan and do it consistently, in time you will see the magic start to happen.
What I can guarantee is if you don’t do these things, they can become the ten reasons why your blog visitors don’t stick around.
Over to You
Thanks so much for letting me share what I think are the most important things to do if you want to blog like a boss. Now I’d like to hear from you, dear reader.
What are you doing to blog like a boss? If it’s something that isn’t on this list, I’d sure love to read about it. Let me know in the comments section below to continue adding to this list.
By the way, if you’re a new blogger and struggling in this area, I can show you exactly what to do to become a boss blogger. I laid it out all on my new eBook called How to Become an Expert Blogger and Blog Like a Boss In No Time available on Amazon.
Guest Author Bio:
Hi there, I’m Cori. I’m a blogger, freelance writer and I do a little web design on the side. I left my job in Corporate America so I could work from home and be with my family.
Now I blog about the different ways to make money from home with anyone who is ready to leave Corporate America and create something of their very own.
I also love helping new bloggers improve their skills. I recently published an eBook titled How to Become An Expert Blogger and Blog Like a Boss In No Time to help new bloggers go from just a blogger to a boss blogger in no time.
I’d love to connect with you. Follow me on Facebook, Twitter, Pinterest and Instagram. And stop by my blog Not Now Mom’s Busy for the latest about blogging and making money from home.
by Ace Concierge | Virtual Assistant | Feb 24, 2016 | Productivity, Small Business
Productivity isn’t rocket science by any means but it does require a little bit of discipline and commitment. If you run your day by the seat of your pants, without any planning or strategy, then your end results may suffer. In keeping with the KISS principle, this brief post (very brief) will hopefully ignite a spark to think where you could make a few changes.
You have 1440 minutes/day or 168 hrs/week; they are priceless bytes of time
- Establish and stick to priorities; you’ll get ahead much faster
- Time block your day
- Create your daily and weekly goals; add action steps and be fully accountable
- Understand your core genius; embrace it; value it
- Focus on income producing work
- Engage in the most vital structures of your business; delegate the rest
- Forget mindless busy work
- Don’t waste your time; it’s too precious
- Construct systems and processes; they add value to your day and your business
- Understand your personal energy rhythms: use them to your advantage
- Turn off distractions and notifications
- Don’t get sucked into the social media abyss. It kills brain cells
- Invest in a timer; stay focused on task
- Pledge to read more; challenge your knowledge and brain power
- Don’t stagnate: plan for personal growth; spiritually, physically and emotionally
- Nature heals; turn off the TV and devices – GO outside
- Schedule appointments with yourself
- Set boundaries for work life balance (or fit)
- Exercise every day: a fit body is a fit mind
- Never skimp on nutrition: eat crap – feel like crap. This ruins your day
Yup, that’s it. There’s no more to this post! Now it’s up to you to evaluate your day, your business and your potential based upon how you operate and tackle each moment.
by Ace Concierge | Virtual Assistant | Oct 14, 2015 | Entrepreneur, Organization, Small Business, Toolbox
Picture this quintessential bit of information that has been picking at your brain and eating you up inside, you remember – someone on a beach with a digital tool, getting their work done while enjoying their family.
Drives you crazy, doesn’t it?
The cool breeze, the aqua green water, the white sand and some cheeky entrepreneur who is making it work! You stop and wonder; “How does she do it?”
Well, working remotely requires Systems, Tools and Technology. It’s not only possible to take a vacation, it’s doable, and within this article are the three things you need to know to make it work.
First, let’s identify a few fears here:
“No way. There’s too much to do and only I can do it.”
“My business would fall apart if I took time off.”
“Vacation? Only if I can have Wi-Fi.”
Put on your grown-up shoes and let’s roll up our sleeves and get you out of your office.
Systems:
Developing your daily operational structures ensures consistency, ease of use, and process management for yourself and those you bring on to your team as you grow. They become your auto-pilot during your absence.
Systems are the rules, policies, and procedures that your team follows and can consistently repeat as your company grows. They can be:
- Customer Support
- Inventory
- Marketing
- Accounting
- Human Resources
- Social Media
- Feedback
- On-boarding
- Meeting Procedures
- Customer Relations
While I admit, it isn’t always easy to walk away or tune out even for a short time, it is possible and you have earned it. Technology has given us 24/7 connectedness and the necessary tools to be able to step away. So, if you can marry your systems AND your tools, with your team, you can hide on an island or at least celebrate some downtime without as much guilt or worry.
Discipline is the bridge between goals and accomplishment. – Jim Rohn
I may not always practice what I preach, but I do operate with systems, a team, and automation tools, enabling me to work from anywhere. On a 2015, 2 week trip, I visited 11 states, mountain biked in at least 7, visited majestic mountains dividing these great states, toured the longest cave system in the world and saw a part of the country that instills a real sense of America, history and the people who fought to establish our great nation.
Tools & Technology:
All of this travel was made possible BECAUSE I have systems, processes, tools, and impeccable organizational skills. I love what I do and do what I love. It’s passion, not work.
The Secret Sauce: Everyone has a few tips and tricks to share – start talking in your community, ask a VA or check with other entrepreneurs who seem to be ‘always on’.
TIP:
I think one of the best time-savers I used was shared via a client. Managing client Gmail accounts can be a hassle if you have to constantly sign in and out of Chrome. The secret sauce is that you can create different user-profiles and never have to login but just keep their Chrome account in your icon tray. I currently have 8 active Chrome browsers in my icon tray for email management, calendaring, social media, and other various client specific projects.
Along with creating the individual user profiles, I also have each client’s daily core programs and most-used apps saved in their own bookmark toolbar. I truly embrace organization and structure; maintaining files and systems for everything! This process not only saves me from needing to keep 10+ tabs open at all times but streamlines each associated platform, tool, page, or required details to operate behind the scenes for each client.
Over the years I have fine-tuned skills, tricks and techniques, as we all do. It is a growth process and so vital for your business as well. I love the tip above. I am able to save/sync client apps, bookmarks, extensions, logins, favorite sites, etc. When a client shares their profiles with me, it provides me access to all of their data and company information. I do recommend the 2-step verification as well. Security is a must for every business.
TIP:
In order to manage all of the projects and clients, my favorite project management tool is Redbooth (formerly Teambox). I feel it is THE tool to use as it is very user friendly, streamlines communications, keeps everything in one central location and provides the opportunity to upload tasks, assign deadlines and a “taskmaster”, engage in real-time communication, share files, have conversations(similar to emails) and maintain editable notes (like Google Docs). Every time there is a project activity, Redbooth sends an email notification with the details. From here, you can reply directly from your email, or you can log in to your account. The dashboard interface is straightforward, displaying the key tools you use every day to effectively manage your projects and time.
Redbooth is very robust and full-featured as they have continued to improve and enhance their offerings to make it the “go-to” app for project management. You can also schedule HD live meetings and have them immediately added to your calendar with the call details. Once your meeting is started, you can also screen share or record the meeting for future reference or for team members that weren’t able to attend.
Other Redbooth benefits:
Reporting for each workspace, calendar, tasks and users
Mobile Apps for IOS and Android
Integration with: Google Drive, SharePoint, Evernote, Office 365, Dropbox, Outlook, Gmail, MS Project
TIP:
In keeping with time management, an absolute must in the day and life of a Virtual Assistant, is time tracking. While there are so many options, some more techie than others, I prefer 2 KISS basics. This FREE stopwatch and timer and a spreadsheet. I keep this handy little tool saved in my personal browser as well as each client bookmark bar enabling me to stop, start and track the time spent on all tasks and projects. Honoring the simple and frankly, the unsophisticated tool is a time saver in and of itself. I don’t need some fancy apparatus with bells and whistles. I need accuracy and accountability. There’s a time and a place for upgraded technology.
Here is the deal, find the right resources you need to make your vacation or working remotely actually work.
Do your OWN research and find what works best for you, your business and your method of working.
I don’t believe there is one set tool, system or process that solves issues for the masses.
We learn and operate in so many different ways, left brain, right brain, hands-on, visual, and so on, that it makes strategic sense to implement your chosen tool not simply because someone tells you to, but because it works for YOU. Test and retest until you it all comes together according to your needs and preferences. Soon you too can travel with your office right in your lap as I do, but just be sure that you’ve got a designated driver.
You might even want to hire a VA to keep track of it all for you!
Over to you: please share your tips for working remotely and having a life.
by Ace Concierge | Virtual Assistant | Jun 9, 2015 | LinkedIn, Small Business, Social Media
LinkedIn isn’t simply a platform for job hunters and recruiters, but also multi-dimensional social media channel to build your circle of influence and network with other professionals.
The stats alone will convince you that LinkedIn is a marketing tool you just can’t ignore.
- There are more than 460 million users on LinkedIn — in 200 countries and territories. That’s quite the global reach.
- 133 million users in the US
- 1 in 3 professionals have a LinkedIn account
- Over 49% of key decision makers are on LinkedIn
- 35% of users access LinkedIn everyday
- Reachforce found that 44% of B2B marketers have generated leads via LinkedIn.
- There are over 1 billion LinkedIn endorsements
- Over 25 million LinkedIn profiles are viewed each day
Your LinkedIn profile will act as your laser-focused billboard, presenting you as the subject matter expert in your field. Writing it may seem like a daunting task, but simply set aside some time, maybe a weekend to brainstorm what you want to share. Gather your information in outline form and dive in. If you aren’t confident with your skills, hire out the creative writing aspect but keep in mind, you’ll have to do some of the heavy lifting as well.
Headline
By default, LinkedIn will populate this field with your current company and job title. You are not obligated to retain this. Mix it up and get creative using robust keywords and phrases. List your expertise and other credentials as well, but don’t overwhelm the header with details. It can be overkill. Try to keep it to about 10-15 words. Less is more.
Summary
Design your killer profile to gain traction with a strong summary, industry keywords and in the first person tense, using “I.” Example: “I facilitated a team of 18 people to drive sales 24% above the previous quarter.” List 4-5 of your principal achievements. It’s important to note that you are writing to your target market, so make sure you are hitting some of the crucial points that would make the most sense to them.
Photo
If you don’t have a professional headshot, make time for a photo shoot. Wear something businesslike, no flash or bling. AND smile. It portrays you as someone who is real, reachable, open and personable. People are influenced by visual images, so keep in mind that you have just a few seconds to make an impression. Make it a good one.
Content
Fill in the blanks: awards, recognition, special achievements, education, associations, volunteer work and so forth. It helps to clearly demonstrate your well-roundedness, diversity in projects and skills as well as making you appear more versatile.
Endorsements/Recommendations
It never hurts to ask. Reach out to people you know, past and present clients, or even colleagues. People are always delighted to share a few kudos. Give it a try. Here’s a small tip for you, reciprocate the kindness.
Claim Your Custom Profile URL
LinkedIn’s default profile URL is not only hard to remember and share but it doesn’t showcase your name or your brand, making it more difficult for Google to display your profile page in the search results. Personalize your custom URL with your name or company name that is consistent with your other social media platforms. Click here to update your profile URL settings.
Status Updates
Everything you share is a direct reflection of yourself, your brand and your company. Your content is the cornerstone of building your digital footprint and circle of influence. It’s how you communicate your expertise with your target audience. It helps establish you as a credible source by nurturing the relationships with real content that drives conversation, educates, and encourages that coveted SHARE. With each post, consider what your audience wants and needs. Don’t get too comfortable on the soapbox because if that’s where you’re shouting your message from – trust me, no one is listening. Always remember that good content solves your customers’ problems. This is what drives your own personal influence. There’s no need to shout how awesome you are. Your content will speak for itself.
Consistency and frequency are key to authenticating your online reputation. It isn’t good enough to share a post on LinkedIn once a week. You won’t be able to develop a watchful audience unless you maintain a visible presence. Sharing content that matters – and doing it often – is the only way to build your personal brand.
To keep yourself in check, outline the topics or themes you’d like to share in support of your keywords and phrases. Write your own posts as a LinkedIn Publisher, in addition to searching for quality content from others to share as status updates. Authoring your posts in the Publisher format allows:
- People to follow you
- You to write long form posts
- Google to index your posts
- Your posts to reach a larger public audience
- Showcase your expertise
You’ve got your posts all lined up but what’s next? When to post? According to HubSpot research, the best times to share content on LinkedIn are on Tuesday’s 10-11 am (via AddThis) while Fannit stated the best times are 7-8 am and 5-6 pm. My suggestion is also to test different days and times to see what produces the best results with your personal audience. Science and social metrics can be a struggle, but pay attention to your engagement, comments, likes and shares. Everyone is different as are their goals and tactics. Find what works best for you.
Start with this as a recipe for posting
- Post 2-3 times per day, 7 days a week
- Mix up your posts with URLs, images, or even quotes
- Comment on other people’s content
- Share in various target groups
- Write long-form posts as “LinkedIn Publisher”
- Search for our keywords and phrases in the “posts” section
Growing your network
The next rung toward your success is to join a few industry groups with like-minded peers, target audience and influencers. Participating in LinkedIn Groups affords you the opportunity to further develop your own thought leadership with professionals in your field. They function as a “private” space to interact with other members that share common interests, skills and industries, further widening your network and affiliations. While you are permitted to join up to 50 groups, it is advisable that you maintain a level of sanity and be a little choosy with the number of groups you join. It can be overwhelming to try and keep up with the discussions as well as share relevant content. Don’t overextend yourself.
Creating your profile, posting and joining groups is the foundation to your LinkedIn success but as with any SOCIAL network, it requires the human touch and by that I mean engagement with your community. Set aside time each day to fully engage in conversations and comment on posts that resonate with you. It is the nurturing of relationships that builds trust in you and your brand. People buy from people. That will never change.
