by Ace Concierge | Virtual Assistant | Dec 4, 2013 | Entrepreneur, Social Media
If you have ever ventured into the world of online dating then you know how crazy and time consuming it can be. Sifting through the profiles and bios, trying to discover your authentic mate to date. You view the photos and written content, sorting out fact from fiction, never mind grammar and spelling. It can prove to be amusing and confusing.
Your social media presence should follow similar rules and etiquette if you want to meet your match. Your best client. Colleague. Business partner. Co-collaborator or even a mentor.
Make sure your bio represents the REAL you and your company. If you are on several social channels, ensure the same branding otherwise you will create confusion as to who you are, what products and services your business offers and who you serve.
Spelling and grammar do count. If you want to attract the best and be seen as a business professional, then take the time to proofread every piece of content. Don’t depend on spell-check. It isn’t human and certainly doesn’t catch all of the errors.
Every bit of correspondence is a reflection of you, your expertise, your brand, customer service and interest. Choose your subject lines carefully, respond in a timely manner, include methods of contact and again, spelling and grammar cannot be overlooked. There are no shortcuts.
Maintain professionalism on your platforms. Abstain from inappropriate images, content or any other verbiage that may portray you in a less than desirable manner. While each social network has its audience and voice, you still should tailor your speech and photos. You don’t always know who will be watching or searching for you.
93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Brandpoint
Don’t try to be someone or something you are not. Authenticity, honesty, integrity will help your brand and help to define you as a thought leader. Be credible.
Your online reputation will live in the depths of the virtual world for eternity. Don’t stand on pretense and false bravado. Be real.
97% of all consumers search for local businesses online. Relevanza
Upload professional images- fully clothed, nothing risque. No spinach in your teeth either. Just not advisable.
Engage in direct and straightforward communications. People can smell BS!!
Respond in a timely manner.
71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others. (Forbes)
Immediately troubleshoot any issues.
Using Twitter for social media? Great idea, but you’d better be listening. 81% of Twitter users expect a same-day response to questions and complaints aimed at brands. (Forbes)
Don’t simply depend on email or texting. Nurture your relationships via phone or SKYPE.
Do not email incessantly trying to sell yourself, your products or services. It is overkill and very unattractive. It takes time to build a foundation, rapport and relationship. If you are pestering people, or constantly blowing your own horn, you will need another dating service. Ease up. Breathe. Be the person YOU would want to do business with.
The top five social networks used by B2B marketers to distribute content are LinkedIn (83%), Twitter (80%), Facebook (80%), YouTube (61%) and Google+ (39%). (Social Media Today)
78% of small businesses attract new customers through social media. (Relevanza)
Blogs convert readers into buyers. 42% of consumers look to blogs for information about potential purchases; 52% say blogs have impacted their purchase decisions; and 57% of marketers have acquired new customers with their blogs. (leaderswest Digital Marketing Journal)
Social media has a 100% higher lead-to-close rate than outbound marketing. (HubSpot’s State of Inbound Marketing)
Keeping all these social media stats in mind, you can understand the vital importance of maintaining consistency, cross branding and professionalism. Social media is a fabulous tool to build brand recognition, establish credibility, create long-lasting relationships and scale your business, but it takes time, thought, planning and a little creativity.
by Ace Concierge | Virtual Assistant | Nov 12, 2013 | Entrepreneur, Virtual Assistant
When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business. While you can certainly choose an offshore call center to help manage day to day tasks, you will be missing out on the bigger part of your business success, a trusted like-minded entrepreneur.
“Which do you think will build a stronger company over time? A technically competent team of people who share no collective set of motivations, styles or goals – or – a technically competent team of people who are united by a clearly articulated set of values and expectations the CEO has both described to them and tested for during the interview process? It’s not a trick question.” Hunter Walk
Finding the right fit goes beyond technical skills or a likeable personality. It takes a certain kind of individual to start and operate a company. A degree or a previous title doesn’t make you an entrepreneur. It also isn’t about someone who wants to turn a hobby into a 9-5 job or someone who only wants to cut a paycheck. There is more to it than that.
Owning and operating your own business requires a commitment to 24/7/365 days a year. It isn’t something you just dabble in “willy nilly.” In the beginning you may be wearing all of the hats, living and breathing every facet of the business, even in your sleep. There is no rest. No downtime.
The Entrepreneur:
- Methodical
- Courageous
- Strong time management and planning
- Organized
- Productive
- Strategic
- Critical thinker
- Insightful
- Intuitive
- Communicator
- Enthusiastic
- Problem solver
- Overly committed
- Driven
- Innovative
- Ability to pivot
- Open to change
- Ready for failure
- Readiness to begin again
These are innate qualities that you will never learn in business school.
It is what is in your head. What lives in your heart. How you survive and thrive in life.
Dan Schawbel, founder of Millennial Branding says: “To be perfectly blunt, people with hard skills are a dime a dozen. A high-school kid can probably learn most of the hard skills that would be required to do just about any job, but it’s doubtful that he or she would have the emotional maturity and people skills to make it in a Fortune 200 company.”
In the search for your virtual assistant, think about the match that is most important to you. What do you value most?
You are secure on who YOU are as well as the value and expertise you bring to your clients and the marketplace. Don’t you want and need the same type of support from your team? Someone who fully understands your needs, culture and business?
“Formal education will make you a living, self-education will make you a fortune.” Jim Rohn
Who is the best fit for your company? When interviewing your prospective virtual assistants, due diligence is a necessity. Not just a quick SKYPE interaction.
- Learn about them. Why did they get into the business? Here’s my story.
- What struggles have they faced and how did they overcome them.
- What are their goals?
- Speak with their past and current clients.
- Read their online testimonials.
- Google them: what social media platforms do they use? Is their branding consistent? What types of posts do they write? Is their blog up to date?
- What personality traits present most strongly in their online communications?
- Do you feel that they are transparent and open?
Find the real treasure, the driven entrepreneurial virtual assistant who is truly devoted to your dreams of success.
Look for a partner, not an automated task doer.
by Ace Concierge | Virtual Assistant | Nov 5, 2013 | Entrepreneur, Productivity, Time Management
image credit: spokesman.com
Time management is always a hot topic as we seem to think we have so little time to effectively manage our days and have some semblance of work life balance. You too want to get more things accomplished while the clock keeps ticking and more tasks seem to pile up.
What can you do? Get a handle on your time, your interruptions and your distractions. Thanks to technology and the digital world, we are always connected and being bombarded with data overload. Crush the chaos. It can take all of the discipline you can muster to tune out the influx of information coming at you. Time can be an elusive mystery when you are in a constant struggle to find more of it, so it is up to you to invest in your time, in your life, in your business. The best thing you can do is learn to manage yourself to better manage your time. “Choice management.”
We are repeatedly bombarded by data overload via our push notifications, social media notices, text messages, phone calls, e-mails, Skype chats and news alerts on a daily basis. It is marvelous to always be connected, in touch and just a mere keystroke away. You are never alone and continuously up to date in both your personal and professional life. But there is a hitch and that is the negative impact it has on our concentration and stress levels. It hurts our brains!!
As a technologically in-tune society, we must learn to filter the urgency of our incoming communications in order to remain devoted to the tasks at hand. The constant interruptions have a pronounced impact on our productivity and efficiency level, never mind time management. If we continue to allow outside distractions to compete for our time and focus, we are unable to give our absolute attention to our present moment and activities. Interruptions because of too much data in the workplace costs US businesses $650 billion a year!
Computerworld reports that we are now living in a world of “interruption technology.”
In a 2012 study by The University of California, Irvine and the US Army, it was found that frequent email checkers were less productive, less focused and more stressed. On average, these types of email users averaged 37 switched windows per hour compared to a non-email checkers who only switched 18 times per hour. The second group of workers engaged more deeply with teammates, were focused on their tasks, increased their productivity and were less stressed.
Limit Distractions
- Schedule time on your calendar to tune out and turn off
- Let others know you are “off limits” during certain working hours
- Close the door or put on ear buds
- Silence your Smartphone
- Just say NO to social media! (Facebook and Twitter updates are always accessible).
- Shutdown everything that notifies you of an alert, sound, or other announcement (your e-mail will still be waiting for you).
- COMMIT to your decision to focus and jump in with gusto
- Once your project is completed, come up for air, stretch, respond to voicemails, text messages and other communications.
- Grab an energy snack to refuel for your next session
- Hide your tech gadgets
Remember, being offline is an industrious act toward completing your projects, achieving your goals and remaining on task. You will see a considerable increase in your productivity as you continue to shield yourself from outside disruptions and digital noise or as Stewart Baines says: “infobesity.”
Turning off isn’t just for the business world. We are electronically tethered 24/7 and this crosses into our personal boundaries. It becomes too much when we allow technology to consume our time and energy away from the present moment, sacrificing the things that truly matter. In a consumer survey last year, Qualcomm found that 37% of people use their phones while attending a party, 36% do so while eating at a restaurant and 35% use their phones while playing with their children.
Life is available only in the present moment. If you abandon the present moment you cannot live the moments of your daily life deeply. Thich Nhat Hanh
by Ace Concierge | Virtual Assistant | Oct 25, 2013 | Entrepreneur, Small Business, Social Media
Can you just imagine the explosion of growth of your online world since its inception? Even reading all of the facts and figures, it is probably much greater than we can even comprehend. Millions and millions of people are online every day, searching, communicating, connecting and networking.
Jeff Bullas recently published a post 46 Amazing Social Media Facts in 2013 stating:
- There are over 10 million Facebook “apps”
- Twitter’s fastest growing demographic is 55-64 year olds
- 60% of Twitter users access it from their mobile
- There are over 343 million active users on Google+
- The +1 button is served 5 billion times per day
- 67% of Google+ users are male
- There are over 3 million LinkedIn company pages
- More than 16 billion photos have been uploaded to Instagram
- Food is the top category discussed on Pinterest at 57%
- There are over 1 billion unique monthly visitors on YouTube
Just mindboggling numbers!!
Keeping all of this in mind, your social media efforts have the potential to reach your infinite target audience almost painlessly. Almost being the operative word.
Social media does require time, planning, tools and energy. You don’t become an overnight sensation just because you created a few accounts and maintain a website. Quality lead generation, customer acquisition, partnership development or your other social media goals are all attainable. You need to actively engage with your audience. Know where they hang out. What they want. What drives them.
Know what your customers want most and what your company does best. Focus on where those two meet. Kevin Stirtz
People devour news and content like it is their last meal. If you want to satiate their hunger pangs, then serve them remarkable content, authenticity, real connections and top quality service. The same that you expect from your network and vendors. There are no short cuts to creating long lasting relationships.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
Define your goals and strategy for your varied social media platforms. You will need to revisit and refine as time goes on, but your initial foundation is a starting point.
Stay current on trends, customer needs and pain points. Interests change and expand every day. Be informed. Give them what they want.
Be able to immediately address and troubleshoot any problems or issues that arise. Word travels fast in social media; don’t simply ignore or delete a negative comment. Step up and resolve it.
Investigate how you can expand your reach. If you are using only one or two platforms, consider where your audience may be spending more of their time. Are they on Pinterest, Instagram, Foursquare or YouTube? There are many options to choose from, however; if you are going to jump in, then you must play in the sandbox. Don’t just build a castle and walk away.
Be social, don’t just do social. Share valuable content and don’t spam. Keep it in the can. While self-promotion is acceptable, if you are doing it all of the time, it becomes obnoxious. Sorry, but yes. Share the content of other industry thought leaders, current topics of interest, news and some of your content.
Respond to comments, posts and RTs. Don’t ignore anyone. You chose to be out there and have a presence so engage. It is not only courteous, but it helps you to develop a rapport toward a long lasting relationship.
Create your community, your network of “real” people. They are invaluable in both personal and professional roles.
Whether you are B2B or B2C, social media is your prime opportunity to meet and greet. Open your arms, welcome your customer, your neighbor, your partner as this playground is here to stay and it will only continue to intensify your growth potential.
If you would like a little more insight, please click on the links below.
The Etiquette of Social Media
Should Your Business Blog
13 Tips to Humanize Your Brand
5 Sources for Social Media Content [list]
Content Marketing | Don’t Make it a Fatal Attraction
Free Social Media Tools | Analyze and Measure
Selling Value | 14 Common Sense Tips
Honest Communication | 30 Tips to Build Trust
Social media isn’t really that much of a mystery even though there are constant changes and updates to many of the perimeters. Simply put, be you. Genuine and authentic. Don’t be pushy and spammy. No one likes me me me. Post consistently. Listen, engage and respond. Yes, this is so basic but why over analyze and critique it down to a crazy science?
by Ace Concierge | Virtual Assistant | Sep 10, 2013 | Entrepreneur, Small Business, Social Media
Social media isn’t merely about creating profiles on various platforms to broadcast your best content. It has become one of the cornerstones of marketing. It is your opportunity to build a trusted and loyal community. In this community exists partners, colleagues, collaborators, customers and friends. Treat them with the respect and courtesy they deserve and that which you expect in return.
Every day you read about etiquette, best practices and thousands of different tips to engage and build your following. What I find interesting is that much of this content is disseminated from alleged social media experts, marketing and PR firms or social media managers who don’t always follow their own suggestions. Their tweets and posts offer real life recommendations on engagement and proper “politeness” yet they do not care to practice what they preach. I am not sure why, but if they are writing and sharing the content, do they not believe they should follow their own advice?
Acknowledge the voice of your network.
If you want to build a credible authentic network, engage in conversations, thank people for sharing your content, ask questions, post rich and valuable information, don’t ignore anyone, unless of course they are bots, spam or porn.
Simple rule of thumb: treat others the same way you want to be treated. Sure, this is so cliché, but it is common courtesy. Would you just walk away from someone at a networking event or cocktail party after they asked you a question or tried to engage you in a dialog? I think not.
Since you have taken the time to be online, then make the time to learn about your audience. You have the potential to meet and greet some pretty incredible people but only if you choose to actively participate.
We are all a brand: whether it’s personal or business, we have an online reputation to develop and construct if we want a strong presence and ROI. Maintain your relationships. Be authentic. Be human. Be professional.
Sharing: refrain from overselling yourself and your products or services. Constant self-promo is a sure fire way to generate a mass exodus. Make your marketing mix diverse. Share relevant content that is of interest to your network. Solve problems. Be cognizant of trending topics. Repost and respond to the content of others. Share the love with a retweet. Always give back. Be a resource.
“In a recent article about brand identity, Digiday argues that brands need to loosen up and act more human instead of focusing on expertly tailored mass market messages.”
Provide the personal experience: interact with your fans and followers. If they ask a question or have a complaint, respond immediately. Find out what is wrong. Don’t ignore them. Troubleshoot, create trust and provide impeccable service. Social media is your conduit for making human connections. Acknowledge all contact.
“The absolute best way for companies to stay relevant in social media and to effectively engage their followers is to listen to what their fans are saying. Don’t try to steer the conversation; instead, listen to what customers are saying and respond. Reply to user’s feedback and jump into conversations that are already happening.” Lisa Parkin
“Stories that resonate on an emotional level, that put a human face on a global business, drive engagement and amplification.” Brian Pember.
Read: actually click on the links shared in your social media channels. Don’t just blindly repost them. You are probably missing out on some fabulous content. Be able to make a comment or engage more deeply regarding the article. Seriously, don’t just spew it because it is a “pay it forward” thing to do. If you are going to retweet or share, be real about it.
Invest: your digital footprint can be far reaching but it will only be what you make it. Consistency and frequency are two key points to remember. Don’t desert your followers. Be present and invest in the time to generate interest in your brand. You get back exactly what you put in.
Strategy: know your goals and reasons for creating your profiles. Who is your market and what do they need? Create your content and set a schedule for fresh ideas, retweets, quotes, contests and conversation. If you are all over the board, people won’t understand your brand or may question what you actually do.
These are some pretty staggering numbers from Jeff Bullas: 10 Social Media Facts, Figures and Statistics You Need to Know exemplifying exorbitant growth and opportunity to establish trusted relationships with your network.
- Facebook has over 1.15 billion active users.
- Google+ has 343 million active monthly users.
- Twitter has over 288 million monthly active users.
- LinkedIn has now reached 238 million users.
- YouTube has over 1 billion unique visitors every month.
- Instagram has now reached 130 million users.
- Pinterest has 70 Million users.
Don’t just create an account or promote yourself. Meet your community. Generate interest. Engage. Enjoy your network. Be personal – show your human side. Social media isn’t rocket science, although many would like you to think it is. A large portion of it is purely being social, not DOING social.
It is common sense, active participation and thoughtful interactions. Just like you would do in the “real” world.
Don’t trade off personal communications or hide behind a digital persona. Get out there, listen, shake hands, measure, and extend a virtual hug to your network. If you want to see the payoff, just be a human brand.
by Ace Concierge | Virtual Assistant | Sep 3, 2013 | Entrepreneur, Productivity, Small Business
I was listening to a podcast this weekend about sales and service. There is always room for work and personal development when you own your own business. It never stops. Personally, I am always on and eager to learn more for both you and me.
Back to the podcast: You want the best service and products and we want to deliver. That goes without saying but being the best customer goes beyond signing an agreement or clicking pay now.
This post isn’t about creating your buyer personas and identifying the ideal customer. It is about BEING the best customer to ensure complete satisfaction and deliverables.
As the vendor, your vested partner, we have a job to do and most of us strive to be the pinnacle of providers. Our business depends on it because if we don’t, there is someone else who will. Your needs are to be met, better yet, exceeded. But we need YOU to do your part as well.
In your mind’s eye, what characteristics represent your own best client? The kind you love to work with? The one that is so productive, enriching and fun, making your job so much easier?
Sure, there can be daily challenges or differences of opinion, but those can be easily seen as strengths to develop a strong working relationship. It takes two to make it work, efficiently and effectively.
The 4 Cs of being the ideal client:
Cultivation:
Doesn’t it feel wonderful when you establish a new relationship, feeling the vibrancy and synergy? You know it is going to work out. You are excited to move forward. Don’t lose this feeling because of the daily grind and pressures of running your business. A successful partnership, like any connection, requires effort and mutuality. Don’t be afraid to ask questions or schedule strategy calls if you have new ideas or ventures you want to discuss. We welcome that interaction and want to serve you.
“One of the deep secrets of life is that all that is really worth doing is what we do for others.” Lewis Carol
Communication:
It goes beyond just telling us about your plans and visions, which of course are vital to our success ratio, but we also need open communications, transparency and feedback. Creating the initial foundation after the sale, especially when in the service industry, is paramount to our long-term partnership. Clear and succinct details and desired outcomes are important to us. Feedback is necessary on our deliverables.
There are many times we also require more information from you, enabling us to do our best and meet your expectations, but if we as service providers are met with an untimely response or lack thereof, we are unable to give you the service you want and deserve.
- Keep the communication lines open.
- Respond in a timely fashion.
- Provide honest feedback.
Collaboration:
Our partnership requires collaboration, a give and take for us to achieve your goals. In the Virtual Assistant industry, you have contracted with us to assist you with your business management and operations. We need to work closely together, using tools and clear communication to achieve your desired objectives. You may have given us project to complete and to create a sturdy foundation for success, we need to collaborate and discuss the details. We will use a variety of tools to streamline the process, and while you have delegated to us, you are still considered a facet of the job, when and if, we need additional information or approval. When we are able to work together, bounce ideas, outline criteria, and act as mutual associates, the outcomes far exceed expectations. As your vested partner, we drive AND thrive to do our best for you. But again, it takes two.
Let’s work together to master your operations and scale your business to the next level.
“LOVE the WE because as I said before we are a team! :)” Recent quote from an ideal client.
We are a team.
Commitment:
You possibly chose your vendor based upon interviews, recommendations, online brand reputation and research. You selected the best company or person for the job. In doing so, you trust them to provide you with remarkable products and service. You made a commitment to the partnership. Commitment is a big word, reflecting on your trust and value in the service provider. If you have made this pledge, why not be the best you can be, so we can be the best for you?
No one likes to be disappointed or to have to repeat the process to find a replacement. Invest in this partnership in order to see your desired results.
Commitment is also the catchall for:
- Cultivation
- Communication
- Collaboration
This post is NOT to put the onus on you. It is about US!
In your quest for the best, you found a provider who exemplifies each of the characteristics above and is fully accountable for their half of the equation. As entrepreneurs, we opened our doors to provide and serve. To be unsurpassed and please you with our goods and services.
“For us, our most important stakeholder is not our stockholders, it is our customers. We’re in business to serve the needs and desires of our core customer base.” John Mackey
Let’s do this together. Are you ready?
What character traits make you the best client?
