by Ace Concierge | Virtual Assistant | Jan 28, 2014 | Entrepreneur, Virtual Assistant
Entrepreneurs and small business owners alike are extremely busy building, generating, troubleshooting and growing their organizations to scale and own a piece in their market share. It can take an army to build a business; a team to orchestrate your success and manage each facet of your internal systems and processes.
Entrepreneurship requires 150% dedication, focus and effort. It is not a part time endeavor to embark upon while meandering through life. If you are choosing to operate a business, then you must live and breathe your corporation, from top to bottom, every day. A strong interrelated component to your company is your online world and reputation as a solid and reputable organization. Your customers are online every single day and you need to be where they are, serving them and providing solutions.
“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination are omnipotent. The slogan ‘press on’ has solved and always will solve the problems of the human race.” Calvin Coolidge
Social Media Marketing is essential platform as part of your marketing mix. Consumer buyer behavior reflects their consistent quest for up to the minute information about your company’s products and services. People buy from people and customers prefer the immediacy of the web, the data they can search, the recommendations they find and a community for their voice. You need to not only have an online presence but to be actively listening to your prospects, colleagues, partners, competition and clients.
“Companies need to realize how important it is to integrate social into every part of their marketing and communications plans of 2014.” Lindsay Bell & Laura Petrolino – Arment Dietrich, Inc.
Keeping a tidy and productive digital office necessitates a visible online presence with consistency and frequency or your voice will get lost within the noise and fundamental chatter. Building and maintaining your networks takes a lot of time, energy and focus. There are literally hundreds of social channels to choose from, which can be overwhelming. You need to evaluate and understand your audience, where they hang out, what they want and what they consume.
Managing your online presence, social channels AND daily business operations requires an extensive amount of time, energy and triaging of tasks and projects. Some days go much smoother than others, averting the challenges and roadblocks.
When you are hit with a few time bombs, take a step back or six, and ask yourself, what is the competition doing that I’m not? Why do they seem to effectively manage their day to day operations and business systems with such ease and simplicity?
They may just have a secret weapon that you don’t. A vested and dedicated partner.
A Virtual Assistant
“If you want to grow your business past a certain level, you’ve got to add more people. You’ve got 24 hours in the day, and you’re never going to get more. So if you need to take care of more stuff. . .because that’s what you need to do to grow a business—do more stuff—you’ve got to add other people’s 24 hours. You’ve GOT to delegate!” Laura Roeder
What does your competitor know that you don’t?
- Too many hats reduce their focus on their core mission. It isn’t about the fashion statement but getting things done.
- There is another entrepreneurial expert who can support their business, brainstorm ideas and share in the passion of building their business.
- They want to work ON their business rather than IN it.
- They understand the virtual assistant offers different strengths and brings a different skill set to the digital world.
- The Virtual Assistant uses a variety of tools and platforms to help enhance and expedite daily tasks and systems.
- They don’t need to stay updated on every single new tool or platform.
- They are better able to prioritize and accomplish their goals.
- Work life balance isn’t just a phrase but an important lifestyle decision.
- Social media is time suck and they need support to gain greater visibility and notoriety.
- An extra pair of eyes and “brain matter” benefits the editing and proofing process.
- Valuable and rich content curation takes hours of time and they want to focus on building relationships instead.
- They would rather be in the field networking and meeting clients than managing their appointment scheduling and reminders.
- They are able to be more organized and have increased time management to focus on what is important, rather than on what needs to be done.
- They save money by delegating because they only pay for project time, not benefits, insurances, training, office supplies or taxes.
- In order to make money and experience the ROI from their online activity, they value and understand the opportunity to partner with an executive Virtual Assistant.
“You cannot grow your business all on your own so stop trying to. It’s time for you to trust others to help you. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
What will be your secret weapon in 2014 to help you drive your business and meet your goals? If you’re looking to take your business to the next level, you’ve got your Ace right here.
by Ace Concierge | Virtual Assistant | Jan 21, 2014 | Delegation, Entrepreneur, Small Business, Virtual Assistant
I learned to delegate!
Many grew up with the mentality, “If you want something done right, you’ve got to do it yourself.” Well, this is just is one big bowl of misunderstanding and attitude adjustment. There comes a time when you must cut the apron strings and fly.
As an entrepreneur, the CEO of your company, you have a limited number of hours to work both IN and ON your business. Constantly flipping your hats not only takes time, but a shift in focus, a reorganization of your priorities and it disrupts your workflow. You may end up overlooking important business details or even client needs because you are buried in the trenches instead of running the front line. Focus on the high payoff activities that model your organization’s vision, foundation and core competencies.
“Exponential growth is possible when we give up trying to do everything ourselves and allow others to leverage THEIR genius to help us grow.” Melanie Benson Strick
Consider what and who suffers while you try to feebly grasp on to every responsibility, system and process.
At what cost do you realize that it isn’t prudent nor an effective solution to retain every job function in your company? If your goal is to scale, then delegating is one simple tool to enable you to commit and dedicate to your company; your passion!
Building a company requires a team and as one person, while as incredible as you are, you are still not a “team.” We can successfully build your online team to take you to the next level. Solo-preneur doesn’t mean lonely or alone. You have an option, a teammate: enter the executive virtual assistant.
“Almost all of my business transactions are conducted via e-mail and occasionally phone. It really doesn’t matter where my assistant is located. No one knows the difference. I’m convinced that virtual assistants are the future. Honestly, it’s one of the best decisions I ever made.” Michael Hyatt
Outsourcing is not a new age concept. It is a dose of reality especially within the digital community. You might be surprised at just how many people and companies outsource components of their daily business operations and social media. They get it. They want to grow and flourish and to do this, it means giving up some control and trusting in another entrepreneur (Virtual Assistant).
“Do what you do best and outsource the rest.” Robert G. Allen
Delegating Exercise:
(No heavy lifting required) whether you use your computer or paper and pen, the choice is yours, just do it. Design it how it will best flow for you but just track the data. Use sticky notes if you want.
Column one: items that represent working ON your business. (all of the things it takes to manage and propel your business forward……)
Sub-columns: every day, every week, monthly and yearly
Track the time spent on each
Column two: items that represent working IN your business (social media management, administrative, calendaring, writing, curating content…..)
Sub-columns: every day, every week, monthly and yearly
Track the time spent on each
In a week’s time, what does your tally look like? In your honest review, did you spend more time working IN your business rather than ON it?
- What was accomplished?
- Did you meet your goals?
- How many projects were completed?
- Did you engage with clients?
- Were you able to close any sales?
- Did you initiate consults?
- Write new strategies or brainstorm ideas?
- Revise your business plan?
- Create or consider other revenue streams?
- Design new products or services?
- Innovate?
- Think outside the box toward your long term growth potential?
- Read white papers?
- Review the competition?
- Collaborate with colleagues?
- How must time did you allocate to social media? Or get sucked in to the black hole?
- Is social media management the best use of your time (excluding engagement)?
- Did you forget anything or miss an appointment?
- Procrastinate yet another day/time?
- How many tasks were interrupted?
- Did you miss any opportunities?
This simple, yet effective exercise should leave you with a list of tasks and projects you should delegate. They do NOT represent your core genius, but are actually a hindrance to your growth.
I am sure you have your goals written down somewhere. Compare your long and short term goals to everything you worked on this week. Does your work support your vision and aspirations?
You know you need to start delegating if:
- You spend 7-10+ hours online, curating, scheduling and managing your social media and it takes away from time with clients, colleagues, partners etc.
- You need to implement some systems to streamline your business processes
- You have wished for a like-minded brainstorming partner
- You are ready to scale, but don’t have enough hours in the day.
- You find it hard to concentrate and stay focused because there is too much for one person to do.
- You have some projects or platforms that are barely started or only half finished.
- You lay awake at night wondering how you will manage everything.
I don’t think you started your company to stagnate but instead, it is time to actualize your dream and go for it. There is too much at stake for you to stay here, doing what you have always done, day in and day out. If you want different results, then you need to change the experiment.
Give up a few things on your list and experience the benefits of delegation. Partnering with a virtual assistant is a results oriented approach for you and your business. Our intellectual property from years of experience, research and education is invaluable and can be right at your fingertips when you choose to incorporate our expertise into your business operations.
“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
- Consider the sacrifices of holding on to EVERYTHING you do.
- What would you focus on if you have had 5-10 more hours per week?
- How would you change your daily processes and systems?
- Do your daily business operations scream for your undivided attention?
Can you afford NOT to delegate?
by Ace Concierge | Virtual Assistant | Dec 18, 2013 | Virtual Assistant
There will come a time in your business when you feel plagued with the never ending amount of tasks and projects required to successfully operate your company. In a state of overwhelm, there is simply too much for one person to achieve while remaining efficient, effective and balanced. You may find that you have numerous responsibilities to complete but not enough hours in the day.
- You don’t have time to focus on your core genius
- Low income tasks usurp your valuable time
- Your work/life balance it out of whack
- You have a set of tasks you need completed that are outside your skill set or expertise
- You have missed deadlines or appointments
- You spend hours updating your social media platforms, taking you away from your high payoff tasks and projects
- You are having trouble finding time to research, update and syndicate your blog posts
- You haven’t published a recent e-newsletter
- There are 5424 emails in your inbox
- Your You Tube channel is collecting dust
- You consistently procrastinate on tasks because you simply don’t enjoy doing them
- You don’t have the time to devote to working ON your business rather than IN it
“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
If Chris Ducker can outline 101 Tasks that you can outsource to a Virtual Assistant, can you just imagine what you are holding on to? For example, he listed categories ranging from email marketing, administrative and blogging, email and schedule management tasks, to content writer, SEO and graphic design. Under each category there were bulleted lists of tasks/projects to be delegated. It was quite extensive and really makes me think about all of the daily non-income producing items that you don’t delegate. I understand you may get into the groove and just keep going with a project, but at what cost to the rest of your business?
Ask yourself:
- Is delegating a logical next step to help grow my business?
- How much time am I spending on tasks that impede my progression and waste my time?
- What are my most pressing issues or pain points that command most of my time?
- Have I been able to accomplish ALL of my daily To Do list items?
- If I delegated tasks, how would I utilize an additional 5-8 hours per week?
- How would I feel if I only worked on income generating tasks and released the more administrative projects to a virtual assistant?
The inability to delegate is one of the biggest problems I see with managers at all levels. Eli Broad
There is no need to struggle with your business operations and daily tasks when you have the opportunity to outsource. It will save you time and money. With 168 hours in the work week, it is important to choose your activities and projects that make the most sense for yourself and your business. If you find yourself in floury of needless activities that aren’t producing desired outcomes or generating revenue, then it may be time to consider working with a Virtual Assistant to give you back your time and passion to focus on your business. If you are still teetering on the fence a bit, you might enjoy reading: 5 Mental Roadblocks to Partnering with a Virtual Assistant
2014 is here. It’s time to do something different. Make new inroads; greater progress.
The Sales Blog: “Successful people spend their time where they create value. They delegate, eliminate, or defer activities where they cannot create value.”
Outsourcing is a low cost, high payoff tool to assist you with your organizational growth. There are only so many hats we entrepreneurs can wear at one time, before our do it all mentality ends up costing us either lost time, opportunities, accounts, business development or free time. Why aren’t you delegating?
“When I am speaking with new business owners, or ones that can’t seem to find the time to get everything done, the very first piece of advice I offer is to partner with a virtual assistant.” M. Shannon Hernandez
Call Ace today to get started! We are waiting to hear from YOU!
Let’s ring in the New Year with a BANG!!!
by Ace Concierge | Virtual Assistant | Dec 16, 2013 | Social Media, Time Management, Virtual Assistant
Social media marketing is not fading away. As 2013 comes to a swift close, SM Marketers are looking back at the year in review and projecting some potential future trends for the coming year.
Brian Solis: “This year marked social media’s move into the mainstream. Social media is now part of our fabric of society, like mobile phones and computers — it’s a staple of our everyday life.”
SMM continues to expand exponentially and you should be on board with the 2014 trends; otherwise you may just be shouting noise with a plugged up megaphone or simply lost at sea. Since its inception, SMM has exploded the opportunities and platforms for both B2B and B2C. The online digital office provides YOU with a GLOBAL reach but only with the right strategy and planning for your brand. It is a mandatory tool for businesses of all sizes. You can’t NOT have a presence if you want to be found, talked about, and grow your revenue. You will want to be “linked in so you are not left out.”
2013 offered a great deal of tools, tips, platforms, and innovations, but what still stood out?
Content Marketing! It is a must have, must do, in your marketing arsenal. Uberflip’s infographic clearly outlines the trends and potential for CM. Remarkable content reaches your audience. It is shared. It is talked about. It has the potential to reach pain points and have an impact on your buyer. As one of the main 2014 trends, you need to consider how YOU will bump up your efforts, your blogging, your website and all of your content, to seize the attention of your audience. If you don’t, your competition will be serving the entree.
In a recent study by MarketingProfs and the Content Marketing Institute their results demonstrated that 93% B2B organizations now use content-based tactics for their marketing promotions and 73% specified they now produce more content than the previous year!
Other projected social media trends
Justin Pearse:
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Brands will start investing in the people, processes and technologies to deliver truly compelling content.
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2014 will be the year job titles such as head of content and content director become common at brands, both B2C and B2B.
Juliet Stott:
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2014 will see more brands embracing social media as an integral part of their content marketing strategy.
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There will be a race for engagement on social across all the channels.
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Brands that delight and reward their followers and harness the invaluable (user generated) content they create will be the most successful.
Ben Barone-Nugent:
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Businesses and agencies are going to more formally recognize distinctive types of content strategists.
Jayson DeMers:
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Investment in social media will become a necessity, not a luxury.
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We’ll see even more companies hiring social media strategists or full-time social media managers.
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Businesses who are finding themselves spread thin with their social media efforts will increasingly turn to Google+ as the closest thing we have to a ‘one size fits all’ social network.
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Visual content will increasingly become a critical piece of any solid content strategy, and social networking site.
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LinkedIn is positioning itself as one of the largest sources of content creation and curation for professionals.
TwinEngine
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Content marketing is the key to attract and retain customers.
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Images outrank words for engagement.
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Companies engage with consumers in real-time.
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Hashtags become a leading search tool.
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Mobile marketing surpasses traditional marketing.
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Digital exceeds a traditional marketing budget.
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Building relationships with inbound marketing is critical to long term growth.
WOW Isn’t that an extensive list of social media projections!? How can a business possibly manage to stay on top of the trends, research the current tips, tools and best practices, never mind maintain all of the social platforms? It sounds so painful and extremely time consuming when you need to run your business, attend to your clients, troubleshoot and every other day to day task. That is just way too much for one person to consider.
BUT what if you had a team?
A vested partner perhaps to help you:
- deal with the overwhelming social media trends
- with your social media plan for 2014
- to execute and manage ALL of it
- invest your valuable time where it should be spent
- become more productive and efficient
- scale your business!
While you are very cognizant of the FACT that social media is a necessity for your business, it may not represent the best use of your valuable skills and talents. It isn’t your core genius! Your passion! Your job! BUT it is a requirement to help promote your online marketing efforts and generate income.
CONTACT us today to discuss how we will kick off 2014 and make it a more profitable and productive year.
by Ace Concierge | Virtual Assistant | Dec 12, 2013 | Small Business, Social Media
“I just don’t have enough time in the day to do it all.”
How many times have you thought that to yourself? I hear it all of the time from prospects and clients. It is almost virtually impossible to do it all and be it all to everyone while still building your business and providing the necessary service (s) to your clients. Entrepreneurs and small business owners alike share the same sentiment whether they are just launching their businesses or living in the trenches. There are so many hats to wear and you can’t afford to remove one of them UNLESS you have a little bit of help.
Keeping a tidy and productive digital office necessitates a visible online presence with consistency and frequency or your voice will get lost within the noise and fundamental chatter. Building and maintaining your networks takes a lot of time, energy and focus. There are literally hundreds of social channels to choose from, which can be overwhelming. You need to evaluate and understand your audience, where they hang out, what they want and what they consume.
“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” Sean Gardner
Choose a few networks and be involved. Actively listening, sharing, engaging and measuring. While you are doing all of this, you still have a business to operate. Duties to fulfill. Responsibilities to manage. Where does it all end? Where does it begin?
It begins with you.
- Create your systems and strategies for your business and your online presence.
- Refine and revisit both to ensure you are on target and meeting your goals.
- Understand that social media is an investment that will reward you but you must do the time.
- Find and USE tools that will enhance your productivity and efficiency.
- Set aside time each day to engage and monitor your social networks.
- Evaluate small business success tips.
- Automate some of your content but NOT your conversations.
- Don’t spread yourself too thin or you will not grow your communities.
- Use an editorial calendar to help keep you focused.
- Learn to unplug and focus
- Generate remarkable, valuable content.
- Know where and how to syndicate your blog posts in addition to your social networks.
- Know your core genius and outsource the low payoff activities.
Delegating is a strength. It helps you to be able to focus and perform your tasks and projects that ONLY YOU can and should be doing.
“Train yourself to stop doing tasks that don’t add much value to your business – admin, repetitive, things you hate and things you aren’t good at.” Ekaterina Ramirez
- Make a list of all of your online efforts with action steps for each.
- How much time you spend managing these tasks.
- Carefully review it.
- Note what does NOT generate income.
- You can visibly see what you can effectively delegate.
- Move those lower payoff items off of your plate and fill it with rich tasty cuisine.
Are you still fighting with a few mental roadblocks to delegating and increasing your efficiency and productivity? Simply send us a message and let’s talk about getting you back on track to scale your business and online presence. There is no sensible need to go it alone, when you have an Ace virtual assistant waiting to be your vested partner.
“Exceptional leaders, however, understand the importance of and how to surround themselves with exceptional talent and delegate tasks and responsibility to them.” Peter Gasca
