by Ace Concierge | Virtual Assistant | Sep 11, 2012 | Delegation, Time Management, Virtual Assistant
As an entrepreneur, your success depends on you, your time and your efforts. Yes, you have heard me say this before, but when we choose to manage every task or project that comes across our desk, we become less efficient, effective as well as stressed out because things are not getting done. Our high priority tasks fall by the way side while we end up doing busy work or more mundane tasks that are essentially a waste of our valuable time.
The actions you take today determine the outcomes of tomorrow.
Delegating the non-income producers is a sure fire way to strike up your productivity and output, generating a spark in your bottom-line. Your virtual assistant can be a tremendous asset to you and your company. Starting with a strong foundation and understanding is key your mutual success.
When partnering with a virtual assistant:
- Know your core genius and delegate other low payoff activities, leveraging your valuable time on essential business functions
- Share your long term and short term company goals as well as those for your VA partnership
- Provide a clear outline of project details, expectations and deadlines
- Define your most desired and effective means of communication
- Utilize your virtual assistant as a brainstorming partner, your own personal sounding board
- Understand that a virtual assistant is not an employee but a business colleague, a collaborator, helping to ensure your business goals are met
- Don’t be afraid to ask about other service solutions just because your need is not listed on their website
- Be prepared to use a variety of web-based tools that will help streamline your communications, social media and project management
- Develop a rapport and positive working relationship with open communications and accountability
- Provide feedback on all projects
Your turn!! What do you feel is most important when working with a virtual assistant?
by Ace Concierge | Virtual Assistant | Aug 28, 2012 | Entrepreneur, Life Thoughts
Timely commitments speak volumes about your intentions. If you are consistently missing time limits or deadlines, delaying outcomes or otherwise just holding off on completing promised projects, what message are you giving to the recipient?
“When you find someone who you think is an ‘A’ player and effective, you should go back and see if they were an A player and effective previously. And if you can see that he or she was accountable, collaborative and inspiring in his or her previous work, you can expect the same kind of performance going forward.” Jim Schleckser
As business owners, we are inundated with unlimited requests for our time and expertise but when you overcommit or plainly don’t back up your word with actions, you are shortchanging yourself, your clients, partners or colleagues. Consider the nonverbal communication you are sending when you don’t deliver the promised results in the appropriate timeline.
Meeting your demands in timely manner is good service on deliverables. It demonstrates your committed resolve to get the job done; a dedication to responsibility. If you can remember a time of disappointment or frustration when you were waiting for a response, final product, contract or any other form of collateral and you perceived an extensive delay, what thoughts consumed you about the contributor?
“Do unto others as you would have them do to you.”
As said in the Freelance Switch article 14 Essential Tips for Meeting a Deadline, “Your reputation as a freelancer is pretty much the only thing you have to go on — your bread and butter.” As we continue to build and foster relationships, both online and off, your reputation will become a predictor of future business and partnerships.”
While we may hit a few roadblocks in the process: technical issues, data requirements, brain-cramp, logistics, team members faltering, with proper planning, insight and time padding, you should meet or beat every deadline, whether explicitly implied or merely an unspoken exchange of expectations.
When you evaluate your “proficiency” for meeting deadlines, you must also review your level or reasons for procrastination. Putting something off only perpetuates additional anxiety and stress. We all may procrastinate on occasion. It could be a chronic issue for some while for others; it’s only a problem in certain areas of their life. Procrastination is continuously frustrating because it creates a domino effect in wasted time, lost opportunities, disappointing work performance, and generally a bad perceived feeling of self.
Procrastinating allows less important tasks to usurp your time and space when you should be more focused on projects that take a higher precedence. Most people don’t have a problem finding time for the things they want to do, but once a task is presumed challenging, time consuming, or boring, procrastination takes over.
If procrastination produces negative results, then why do we allow this behavior? Procrastinating actually reinforces itself in two ways. 1. It is difficult for most to institute change or accept that a real change is required. We tend to divert our attention away from a task to do something we want to do, something that is more desirable. 2. Procrastination can help to feed ego when the deadlines are met at the very last minute and you or others pat yourself on the back for getting it done. If the project isn’t as acceptable as you had wanted, you blame it on time restraints. Either way, you are reinforcing the habit of putting things off.
University of Cambridge states: “Often we try to disguise our avoidance by being very busy doing things that may be interesting, and even useful, but don’t contribute towards the main goal – even doing something we normally hate – rather than writing, for example, just before an essay deadline!”
Recognizing your behaviors and tuning into the purposes will guide your future actions and reactions. Learn what drives you and if change is needed, then start with simple steps. Persevere, knowing that change is a positive tool affecting your personal and professional relationships.
- Honor your words, unspoken guarantees and anticipated recipient results
- Plan your time and projects with dated action steps
- If required, seek assistance early on, don’t wait until the last hour
- Over deliver
- Don’t keep someone waiting or wondering
- Correspond and update as needed
Harvey Mckay: “Deadlines aren’t bad. They help you organize your time. They help you set priorities. They make you get going when you might not feel like it. And meeting deadlines successfully is one of the best motivating factors out there.”
by Ace Concierge | Virtual Assistant | Apr 29, 2012 | Social Media
Social media meets the fundamental need to be heard, to be noticed, to be known and to be validated.
Social Media (SM) is not a trendy marketing tool but rather a key facet in your viral efforts to drive business to your website, enhance company recognition, build your brand, create market segments, meet your clients and prospective client needs for information and customer service, join communities, disseminate news, press releases, product launches, improve customer service, troubleshoot issues and listen to the chatter about your company.
It is hard to believe that Social Media is only 7 years old. Facebook started in 2004. Blogging did too. Twitter was born a few years later in 2006 and LinkedIn, the business networking site began in 2009. It’s unbelievable that something has impacted the marketing world with such a force in such a short period of time.
Social media has evolved from a powerful communication avenue to a key marketing channel. It offers a platform for clients, colleagues or prospects to discover you when they’re looking for reviews, comparing pricing, or researching offers. It is paramount for you and your company to maintain a presence, ensuring the opportunities for listening, effective online communications and increased visibility. It is essential that companies create and utilize a variety of social media platforms to cross promote, market and enhance their organization. Each channel offers an individual as well as combined opportunity for company-wide growth and expansion.
How do I Measure my results?
The ROI on SM is multi-faceted: it is a return on influence and before you have influence, you need visibility. You have the opportunity to increase followers, create deeper meaningful connections, develop relations with industry colleagues and associates, increase web traffic, RTs, “likes,” shares, +1s, and discussions about your company or brand and all this eventually translates into dollars. The list below applies to ALL social networking platforms.
- Return on engagement — the duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement.
- Return on participation — the metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of, social objects.
- Return on involvement — similar to participation, marketers explored touchpoints for documenting states of interaction and tying metrics and potential return of each.
- Return on attention — In the attention economy, we assess the means to seize attention, hold it and as such measure the responses activities that we engender.
- Return on trust — A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.[1]
How much time should I expect to spend each day/ week to get best results?
You could easily spend a few minutes or a few hours per day engaging followers, creating relationships, and searching for content to share and building your brand. You have to be patient. Times builds results.
25 Eye-Popping Internet Marketing Statistics for 2012
The Internet Advantage
- Over 2 billion people use the Internet on a daily basis – this is about 30% of the world’s population, reaching more people, in more demographics than any other marketing tool.
- This represents a 480% increase in 2011 alone
- Over 245 million people or over 80% of Americans, use at least one social network.
- Creating a social media strategy is simple and inexpensive. You can easily integrate it into your existing marketing plan.
Videos:
Social Media Revolution Socialnomics 2011
What Is The Business Value of Social Media? – Advice from @Hubspot
by Ace Concierge | Virtual Assistant | Mar 1, 2012 | Delegation, Time Management
1. Don’t delegate what you can eliminate 
2. Create a plan including accountability and responsibility
3. Delegate things that aren’t part of your core competency
4. Delegate routine activities
5. Outsource non-income generating tasks
6. Create a list of resources if necessary
7. Trust that someone can do the project as well as you
8. Invest in short term training for a strong foundation
9. Provide reasonable deadlines
10. Use the 4 D’s: Do. Dump. Defer. Delegate