by Ace Concierge | Virtual Assistant | Jul 10, 2018 | Social Media, Time Management, Virtual Assistant
Whether your business is real estate in Michigan or SEO services in Chicago, virtual assistants (VAs) can be major game-changers — at least if you know how to use them properly. Designed to support you remotely, a virtual assistant handles the same kinds of tasks that traditional assistants do: clerical work, marketing assistance, web design help, etc. But, as an added benefit, they handle those tasks in their own locations, saving you the costs of office space or equipment. What’s more, 91 percent of them can handle those tasks more efficiently when remote, according to a study from TINYpulse.
So, what’s the key to make the most of these assistants? The answer is strategy. Rather than hiring a VA and waiting for benefits, what you need is to think intentionally about the partnership. With that in mind, here are some key tips for knowing how to get the most out of your virtual assistant!
- Know what tasks to delegate. According to Natalie Sisson at The Suitcase Entrepreneur, one of the best ways to make use of a virtual assistant is by delegating several time-consuming tasks — and saving yourself at least two hours each day in the process. What tasks add up to big savings? Sisson suggests letting your VA manage your calendar, use social media, manage your emails, handle minor blogging tasks, take care of basic bookkeeping, manage your email marketing list, and take on customer support. Other resources suggest tasks such as researching data, updating membership sites, writing transcriptions, creating images for blog posts, moderating forums or creating quick redirects on your site.
- Always give thorough instructions. No matter what tasks you give your VA, aim to overcommunicate about their instructions. This is especially true upfront when you’re beginning to train your assistant. According to an article at EOFire, “you should set aside specific time each day during those first few weeks to train them on [the tasks you’re delegating].” In other words, rather than sending minimal information and hoping your VA figures out what you mean, provide clear, detailed information that answers potential questions before they arise. Think about this: The better you communicate with your VA, the less likely you are to deal with repetitive follow-ups and back-and-forth emails that waste time and lower business efficiency.
- Set deadlines when appropriate. If you give your VA tasks that need to be completed in a certain time frame, set deadlines. This helps set expectations for how quickly work needs to be done, keeping your assistant on track.
- Follow up in the early stages of a project. After giving your VA a larger project, follow up about 10 to 20 percent into the job. Ask how things are going, see if there are any questions, and adjust as needed. This small step can save you big headaches down the road if some part of the project didn’t get communicated.
- Share documents. Avoid miscommunications or lost work by using cloud storage for all documents. Whether you go with Google Drive, Dropbox or another solution, you’ll never have to worry that your VA’s latest work is hard to access.
- Respect their schedules. VAs are not employees. They often have more than one client. As such, you can’t expect them to be available round the clock or to respond right away whenever you contact them. Find out what their typical work hours are, and respect their schedules. This can help you make the most of your relationship over time.
- Consider time-keeping software. Just because someone works remotely doesn’t mean you shouldn’t monitor them the way you would any employee. Consider using time-keeping software to track hours and projects.
- Empower your VA with more involvement. To truly maximize the potential of a VA partnership, encourage proactive behavior. How? Instead of thinking of your VA as a contractor, think of him or her as a partner. So, rather than only delegating minor tasks, you can let your VA grow in responsibilities and the accompanying sense of ownership that comes with them. Instead of just having your assistant update spreadsheets, for example, have him or her follow up with prospects.
- Keep an open dialogue. Check in with your VA from time to time to see how things are going. Ask for questions, concerns, comments or other suggestions. You may be surprised what you learn through this kind of follow-up. Likewise, try to be available via email or Skype for quick questions that come up for your VA, especially in the beginning when he or she is still learning about your business.
As an entrepreneur or small business owner who wants to save money, scale your business, boost efficiency, and work smarter, you can’t afford to ignore the potential of virtual assistants. So, to make the most of your relationship with one, keep the nine tips above in mind! By thinking strategically about your VA, you can maximize the benefits of using one.
Author bio: Shanna Mallon is a contributing writer for Straight North, one of Chicago’s top Internet marketing agencies providing SEO, web development and other online marketing services. Shanna has been writing professionally online since 2007.
by Ace Concierge | Virtual Assistant | Jan 12, 2017 | Entrepreneur, Executive Administration, Small Business, Time Management, Virtual Assistant
Greeting the day as an overwhelmed entrepreneur has become part of the norm for many first-time business owners. The hats we wear are numerous and can present unexpected challenges in our day-to-day operations. It can be suffocating trying to figure out where to turn or what to do next.
Becoming more productive and being able to free up more time and leveraging your existing time, is one of the most skills that can literally multiply your success. Tor Refsland
You are an executive who worked hard, paid your dues and now you are sitting in the seat of responsibility. With responsibility comes an increased need to manage your time effectively. You cannot spend hours of your time formatting documents, writing business letters, building forms, writing and responding to emails, and editing or proofreading marketing material. Your decision-making, client relationships, and management of the company’s fiscal responsibilities take precedence. Hiring someone full-time is just not in the books yet.
What can you do? Is there a simple solution to help you achieve more by doing less?
Delegating
The purpose of delegating is to enable you to focus on your core genius, the tasks and projects that ONLY you can do; the revenue generators.
If you are being busy with many of the back end, admin tasks, you not using your expertise to the best of your ability; thereby further impairing your business advancement and opportunities. You’re potentially hindering your own growth which is counterproductive to starting your business. Let go to grow.
Tracking Hours
How much valuable time is used for follow up emails, searching/scheduling social media posts, writing/editing content, travel planning, document reviews, calendar reminders, project management, or presentation prep, just to name a few?
Track your time for the rest of the week, including the project, time on task, distractions, task completion, new additions to your list, items that were dropped to a lower priority or simply forgotten and how you felt at the end. In your review, what tasks clearly represented your core genius? What tasks were a low value?
Infinite list of responsibilities
All of the above are just a few of the basic yet necessary components to your business operations. It can be exhausting and frustrating to manage all of these tasks on your own. Unless you’re a super hero, it’s nearly impossible to be all things, to all people, all of the time.
In his blog post “The Way To Measure Your Productivity As An Entrepreneur”, Dan Martell suggests you:
- Create 4 buckets of activities: Admin, Work, Mgmt, Strategy
- Measure each with a monetary value: $10, $100, $500, $5000
- Focus on moving your way up the value chain (working ON vs. IN)
Measure each activity for what it is, then tally up your time for the day to get your daily value creation score.
The goal of these activities is to nudge you to work ON your business, rather than IN it. Typically, the IN does not generate revenue but keeps you busy. Busy isn’t necessarily productive. Busy can be frittering time. You don’t have time to waste.
When you love what you do, you want to do more of it!
Delegating gives you the flexibility you need to keep the company momentum going. Unburden yourself of these time consuming, the low payoff tasks/projects that keep you from the core of your business.
Stop doing stuff that isn’t valuable. So much of what people do in attempting to be productive involves just trying to fit more low value tasks into the same amount of time. Being productive means accomplishing more with the same or less effort. Mark Shead, Productivity 501
ACTION STEP
What’s on your To Do list right now that you’re ready to outsource? Do it and discover for yourself why so many other entrepreneurs embrace the power of delegating. What do they know that you don’t?
by Ace Concierge | Virtual Assistant | Dec 20, 2016 | Delegation, Entrepreneur, Time Management, Virtual Assistant
Let’s get real about time management. Sure, scrolling through social media and completing daily to-dos are satisfying, but will they translate to success? Likely not! These activities are like sidekicks, important to keep the business chugging along, but they won’t be the superhero bringing in the major cash.
What is the best use of your time and expertise?
Your core genius: something you love to do, is effortless, creates a sense of joy and contentment, generates a fire within and time disappears. It could be coaching, writing, graphic design, speaking, leading, selling, training, motivating, marketing or whatever your passion is. When you are focused on your CG, you are alive, vibrant, and producing outcomes.
As an entrepreneur, when you can maximize your potential by focusing on your core genius, you not only follow your passion but can devote your time ON your business rather than IN it. You become more productive and efficient. While many daily business tasks require attention, it doesn’t necessarily have to be on your time. Delegating the lower return projects and tasks gives you back your time to build your business, develop strategy, nurture relationships, foster loyalty, seek partnerships, and focus on your bottom line.
Compare the individuals, the business owners, who dedicate their time to every task, every project, even those that they don’t like, don’t truly have time to do, or the ones that are more menial “time robbers.” These people are taken away from their core genius and focused on the back end, admin-type projects instead of building their companies and concentrating on income-generating projects.
“Most entrepreneurs spend less than 30% of their time focusing on their core genius and unique abilities. In fact, by the time they’ve launched a business, it often seems entrepreneurs are doing everything but the one thing they went into business for in the first place.” Jack Canfield
Everything we do is an investment of our time. When you choose to watch television or engage on Facebook that is an investment of your time. In many ways, time is more valuable than money, as you always have the opportunity to make more money, but you cannot recreate lost or wasted time. It is gone forever. If you think of time as a commodity and all of your actions/choices as an investment, it may change how you approach your daily activities.
Think about the return on your time invested. In a recent article by Anthony Iannarino, “Return On Time Invested,” he suggests measuring each activity, the time you spent, and the return. If there was no return on your time, then you must realize that that task or activity is not worth doing. A better use of your valuable time is to focus on those activities that produce a desired, profitable, and rewarding outcome.
Leveraging your time and effort is a fundamental strategy for success. There are only so many hours in the day that you can work and by only using your time, you can only accomplish so much. When you choose to utilize other people’s time via delegation, you intensify your productivity and efficiency to an extraordinary magnitude. It feels great to do more in less time.
- Eliminate unnecessary activities
- Prioritize so you focus your energy on those tasks that provide the highest rate of return
- Set long and short-term goals with action steps, motivating you and keeping you on target
- Learn how to effectively delegate
- Outsource non-core tasks/projects
Action Step:
- Identify the daily activities that are devouring your time by keeping a journal: logging activities, projects, and time spent
- Build a plan to delegate the time robbers that are taking you away from your CG
- Call Ace Concierge to discuss your delegation strategy and project timeline
by Ace Concierge | Virtual Assistant | Jun 28, 2016 | Delegation, Leadership, Productivity, Virtual Assistant
Stop Controlling and Allow Your Business to Grow
How to master the art of letting go
Many entrepreneurs face an ongoing internal battle when it comes to letting go and delegating certain tasks and projects to others. If you find yourself keeping a five finger death grip on every decision and project, you’re probably your own worst enemy.
When you first launched your startup, you needed to have your hands in everything that went on. But if your ultimate goal involves scaling your business beyond startup and into a full-fledged company, you need to master the art of letting go.
Mindfulness Over Multitasking – The Key to Success
By now, you’ve probably heard or read about the harmful effects of multitasking on just about, well, everything – including the health of your business. Multitasking doesn’t help you get more done. In reality, it causes you to scatter your focus and constantly shift mental gears. In effect, you’re working harder, certainly not smarter.
In contrast to the disaster of multitasking, mindfulness involves taking on one task, one thought, one action at a time. Not only will you perform at a higher level and make better decisions, but mindfulness can also improve your capacity to cope with change and manage stress.
But, in order to practice mindfulness in your work life, you’ve got to let go and delegate.
Why Is Letting Go so Hard?
Let go. Delegate. Why is it so hard for small business owners like you? A couple of reasons come to mind.
- Control seems to somehow give you peace of mind.
- When you’re in control, you feel free. When you relinquish control feelings of frustration and even anger may emerge.
- Control gives you a feeling of security.
Chances are, if you’re a control freak at work, you probably exhibit the same behaviors in your personal life. It all comes down to fear – fear of what might happen if you give some of the control over to another person. After all, your business is like your baby, and no one can love and nurture your baby the way you can. Wrong. It’s hard to face it, but it’s the truth.
Now that you’ve faced the cold, hard truth, it’s time to get to work at not working so much.
Kill Your Inner Control Freak to Awaken the Slumbering Leader
As your business grows, daily tasks to support operations increase as well. You take on what seems like an ever-increasing number of projects and tasks. The scope of your responsibilities widens so much; keeping up with it all becomes impossible. This can lead to overwhelm, longer hours, tightening that grip on control even more.
At this point, something has to change or you, and your baby (business), will crash and burn.
Five ways to empower yourself and others by letting go:
- Face your fear. Know that when you begin delegating, not everything will get done exactly the way you would have done it. That’s ok. In fact, by allowing others to find new ways to do things, you empower them to perform better for you and your business.
- Take an honest inventory of things only you can do. Ask yourself if someone else could complete this project with acceptable results. Ask yourself if all of your new responsibilities keep you from performing the critical, high-value activities of a business owner.
- Defer to others as often as possible. Think of deferring, as delegating is a close cousin. When you delegate, you hand off responsibilities already on your radar. Deferring involves passing tasks and work off to appropriate parties before they ever get on your to-do list. Outsourcing social media, executive administrative duties, travel planning, and similar responsibilities to a virtual assistant represent one example of smart deferral.
- Develop a reliable follow-up system. When you delegate duties that directly impact how others perceive you or your brand — such as a presentation or social media marketing campaign — it’s critical that you receive status reports on progress. You might use project management software so that you can view progress and get notified at certain milestones. Or, you could simply use a shared Google Drive task list.
- Just say no to taking back control. Paradoxically, letting go of control actually gives you better, more consistent control. You may start wavering if a final project result simply doesn’t meet your standards. You may experience frustration, anger, and the fear that makes you want to get your death-grip working again. Resist the urge. Instead, investigate what went wrong and help those who worked on the project understand what went wrong.
There’s an easy way and a hard way to everything in life. If you make yourself busier than necessary, you run the risk of trading a meaningful life for a barren existence of busy-ness. Smash the control freak and lead by delegating, instead.
“No person will make a great business who wants to do it all himself or get all the credit.” ~Andrew Carnegie
by Ace Concierge | Virtual Assistant | May 17, 2016 | Delegation, Virtual Assistant
Entrepreneurs are accustomed to doing it all from changing printer ink, uploading tweets, proofing blog posts, and ordering supplies to curating content, creating images, travel planning, retweeting, and sharing content, and testing the latest social media apps. Owning and operating a scalable business takes a team to fortify the back end, the daily routines, the foundational systems, and processes. It’s not a solo act to grow your business.
My client’s advice to other business owners and start-ups: “Cultivate the business mindset for growth and profit. You don’t have to go it alone, nor should you”.
When you keep yourself buried in the day to day minutia, this is time you are not working ON your business. If you aren’t, then who is? With only one person at the helm, there is only so far that you can scale. While it isn’t easy to relinquish some of your daily demands, it is a tremendous benefit to free up your valuable time and avoid burnout.
Entrepreneurs have great talents but many times they think they can do it all. That can really stall the growth of the business. By outsourcing the day to day back-office tasks, the business owner has more time to focus on generating income. Laura Lee Sparks
Identify the essential and eliminate the unnecessary
Delegating will help you to:
- Focus on your core genius: Do what you must do: the tasks and projects that ONLY you can and should be doing. The mainstay of your company.
- Increase your productivity: You can work on more high-level business operations instead of the routine and mundane day to day necessities.
- Eliminate distractions: There are many daily tasks that don’t require your immediate attention. Moving those off of your plate diminishes notifications and multi-tasking.
- Be client/company-centric: You have more time to dedicate to building your business structures and relationships.
- Reduce your stress: You’ve got a vested partner working behind the scenes to ensure that everything is efficient, successful, and administered in a timely fashion.
- Bolster your work-life balance: The more you are able to move off of your desk, the more time you gain for your personal life. Nix the nights and weekends.
Effective Steps to Delegating
DETERMINE WHAT YOU CAN OUTSOURCE
Typically, at Ace Concierge, LLC we assess the type of tasks associated with your business functions and daily management. They might fall under two categories: highly repetitive tasks, such as data entry, social media management, and blogging; or more specialized knowledge, such as accounts payable or web design. To help determine your delegation list ask yourself the three questions below.
- What are THE most important core business activities that I should be doing?
- What generates revenue?
- What leverage points produce the greatest results?
CREATE A PLAN AND EXPECTATIONS
Clearly plan, understand, and outline for accountability and outcomes, keeping all lines of communication open. We try to stress the importance of a strategy to ensure that all needs and requirements are met or exceeded. It is often difficult enough to give up what you have always done so it’s vital to create a solid foundation with dialog, expectations, and feedback.
RELINQUISH CONTROL
The hardest step business owners tend to have is relinquishing control and letting the person or business you’ve hired do their job. Remember, you’re outsourcing for a reason. You need to focus your time and energy on other more important, high payoff activities relative to your business. It doesn’t make sense to outsource a project or task and then micromanage it. Trust and release.
For some entrepreneurs partnering with a virtual assistant is unfamiliar territory and you may not fully comprehend the wide scope of work that can be efficiently outsourced to help free up your time. You may create mental roadblocks or perceived hurdles to prevent yourself from seeking assistance with your business. These alleged barriers can be easily overcome with a little in-depth thought and evaluation to conquer your objections.
A greater fear to consider is how much are you actually holding on to that is stopping you from focusing on the core of your business? What isn’t getting done? What is being shuffled under the rug?
Embrace delegation, don’t run from it. It is a low-cost high payoff tool to help you scale your company and focus on the core of your business – what ONLY YOU can do.
Delegating is a key management strategy that will benefit you and your company.
In order to grow a successful business, it’s important to let go of some perfectionism and delegate certain tasks so you can focus on your strengths. Diana Adams
Are you ready to grow? Contact your Ace today to start the dialog.
by Ace Concierge | Virtual Assistant | Sep 10, 2015 | Delegation, Virtual Assistant
Whether you are a budding entrepreneur or an established business, you can’t do it all yourself. Who can possibly wear all of the hats required to operate a successful viable business? Not many that I know of. It takes a cohesive team to manage each division of your business. You may already work with an attorney, a CPA, or even a graphic designer, but what about the balance of your everyday business operations? The daily administrative and backend details that keep you flowing, productive, and focused on your core genius?
A virtual assistant can change your life, giving you back your day so you can work on the tasks that will take your business to incredible new places. Brandon Turner
Partnering with a Virtual Assistant is a low cost, high payoff solution to enable you to work ON your business rather than IN it. This is such a cliche, but it holds true. If you are buried in the everyday, mundane activities then you don’t have the time or energy to focus real efforts on business development, client retention, troubleshooting or building relationships. And, as you know, your online presence depends on developing a human, touchable brand.
What can a Virtual Assistant do for you?
This is the simple shortlist of what you should delegate to a virtual assistant. There are literally hundreds of tasks and projects that you do within your business that aren’t the key drivers to generate income and don’t represent the best value of your time. If you’d like to see where your time is spent (not invested), keep a daily log of what you do, how much time you spend on tasks, and what is accomplished. You may be surprised at the end of the week to realize that you are more “busy” than productive.
“As all entrepreneurs know, you live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Jessica Jackley
Take back your time to scale your business with a Virtual Assistant partnership.
