by Ace Concierge | Virtual Assistant | Jan 6, 2013 | Entrepreneur, Small Business, Virtual Assistant
You don’t generate revenue by posting on your blog, scheduling social media updates, searching for relevant content or images for your e-newsletter, creating Google keyword alerts, content curation, editing/proofing your website or sending appointment reminders. While these sample tasks are vital to your daily business operation, they are all low payoff activities that do not directly produce income. They inhibit your “real” productivity. Sustainable growth is derived from doing more of what creates growth and less of what seizes your time in the name of growth. You must determine the most profitable use of your working hours.
“Simplify, delegate, or eliminate other low payoff routines and activities that absorb too much of your time. This common-sense approach frees you for productive work on high priority items.” Strategic Essentials
Your valuable time is best spent focusing on your core genius, doing what only YOU can do to produce revenue for your business. Essentially, your income is limited by your time. If you are hindered with all of the backend details and daily minutia, you are not able to concentrate on business development, customer experience, creating relationships, engaging with your tribe, creating new products, planning your goals and action steps or networking with other industry thought leaders.
Case Study
Social Media Woes:
You are set up with some basic social media platforms, but realize that to create engagement, increase visibility, generate a sense of trust and build your tribe, you need some assistance.
Enter the Virtual Assistant:
- Discuss key market initiates, where do your clients commune, who is the competition
- Important industry keywords
- Create keyword alerts across multiple services
- Enhance social visual image of social media pages
- Set up news aggregators to deliver targeted content
- Create RSS feeds for industry blogs for post commenting or content generation
- Design content calendar
- Find/follow pertinent groups or lists
- Research, write and deliver relevant posts
- Edit/proof your blog content
- Regularly monitor and update your social media
- Other VA industry secrets employed! 🙂
In reviewing this list of a few of the social media management processes we administer, how much time do YOU have to spend to successfully handle your online reputation and brand?
These are low payoff activities but in the digital world, they are crucial essentials to building your positive online presence.
If you want to operate at your maximum efficiency level, focusing on only your high payoff activities, please contact us today!
Let’s create your strategy together.
by Ace Concierge | Virtual Assistant | Jan 4, 2013 | Delegation, Entrepreneur, Social Media
Welcome to the first week of 2013 and what a productive week it was: new clients, consults and projects!
As a Virtual Assistant, part of my day is content curation and this affords me the opportunity to do quite a bit of reading. While some days it seems like a digital overload and my bandwidth has far exceeded it’s elasticity. I love to find relevant content to put into play or share with my network to help demonstrate the positive growth opportunities that can be achieved via outsourcing.
I am very passionate about it and not just because it is my business, but because it works; because it is true; because there is “science” to prove it. With 168 hours in the work week, it is important to choose your activities and projects that make the most sense for yourself and your business. The Sales Blog said: “Successful people spend their time where they create value. They delegate, eliminate, or defer activities where they cannot create value.”
Three of my favorite topics are time management, productivity and delegating as they all support you, your organization and goals for success. This theme seemed to be very prevalent across many news platforms and blogs this week which further supports the evidence that in order to experience growth, you need these key elements.
Weekly Words of Wisdom
“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy
“As a business owner it can be difficult to let someone else take care of your baby, but it is almost always in the business’s best interest to create a team with diverse and useful skills to improve processes.” Curt Finch
“If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got.” Lee Iacocca
“Smart outsourcing means remembering just because I can do something, doesn’t mean I should be doing something.” Trista Harris
“Discipline is the bridge between goals and accomplishment.” Jim Rohn
Weekly Relevant Content
The Productivity Issue Fast Company: an incredible compilation of resource articles
Delegate and Know When to Let Go of Small Business Operations Small Business Trends
30sec Tip: Identify Your Peak Hour of Productivity Life Hacker
4 Fantastic Time Management Quotes & How To Put Them Into Practice Pick the Brain
80% Is Good Enough: Grow Your Business By Delegating Forbes
How To Outsource Your Most Dreaded Tasks Fast Company
My New Productivity Tweaks for 2013 Ray Edwards
These are just a few of the articles that delighted me this week. They truly are eye candy or should I say brain candy for me and further exemplify the clear need for time management, productivity tools (plans) and delegation in order to experience personal and professional growth.
Wishing you a successful and productive 2013.
by Ace Concierge | Virtual Assistant | Dec 30, 2012 | Entrepreneur, Small Business
From the time I was little, I can always remember my parents preparing meals from scratch. I don’t think I had ever seen a “box” of anything used as an ingredient or a starter. From the cooking to the presentation and even the table setting, everything was not only visually beautiful, but divinely delicious. Whether it was a holiday, family celebration or a simple dinner, they expended great effort, love and care in every morsel! This love and passion for food represented more than merely the building blocks for a gastric feast, but generated a powerful role model for each of their children’s drive for success, character development and yearning for business acumen.
To this day, everything I make is from fresh, whole ingredients. Last week I was boiling a chicken carcass to make homemade soup and as I watched it simmer, it was one of those Ah Ha moments realizing that being an entrepreneur is similar to cooking. If you want the best flavor from your soup, you must simmer the bones in chicken broth for about two days to extract the flavor of the marrow, chill the soup, remove the fat, pull the meat off the bones, add your vegetables and fresh herbs and simmer again. It is a much longer process than simply popping open a can, but if you want the best outcome, then begin with the making the time and incorporating top ingredients. There are no shortcuts or quick fixes to build the company of your dreams. It requires an extensive amount of dedication, commitment and full-time effort. My soup exploded with flavors, great pride and passion for doing my best.
“Build it and they will come” will not propagate a thriving business. When you choose to become an entrepreneur, you not only commit to yourself, but to your stakeholders as well. You have a responsibility to them to grow and generate the best company you can and this requires a 365 day a year dedication and perseverance. It is not just a whim or a hobby. It is a perpetual cultivation process of business development, goals, service, leadership, insight, customer experience, troubleshooting and so on to ensure prosperity and success on all levels.
Your eyes are not fooling you. The image above is not my chicken soup, but my father’s famous cheesecake which takes 2.5 days to create and you will NEVER find any other cheesecake as richly and sinfully phenomenal.
Serve your business with the passion and all of the time it deserves.
by Ace Concierge | Virtual Assistant | Dec 26, 2012 | Entrepreneur, Time Management
What impedes your productivity? For many, it can be outside distractions or lack of dedicated focus. Here is a quick exercise to help you learn where you may need to improve.
When you find your mind straying or you wander off task, make a hash mark # on a piece of paper, noting what you were supposed to be doing and how much time you allowed yourself OFF task. At the end of the day, review how many times you were distracted and how many hours you squandered on non-core activities.
What did you fully accomplish or complete? Any work that is not advancing you toward your professional or life goals should not be counted as “work.” These activities account for many wasted hours during your day. Much of the busyness that usurps your time may give you a sense of productivity, but being busy does not mean you are being productive or effectively contributing to your life’s work.
Part of being effective during your work hours is the discipline to spend time on what is truly important even if other things try to steer you off course. During your review of the hash marks, where did you spend most of your time? If you end the day with several half finished projects or other important activities that merely were pushed to the back burner because Facebook, text messages, Twitter or other more “fun” interactions, you may want to re-evaluate your focus and productivity levels.
Efficiency is learning about your awareness to, acceptance of and ability to determine your real work, the actual tasks and projects that propel you forward versus time suckers, bad habits, procrastination or other low payoff activities that take you away from your personal and professional aspirations. It is a continual building process and without a strong sturdy foundation, you may find yourself with a few cracks, leading to disaster, lost time or missed opportunities.
How will you commit to improving your productivity and limiting your distractions?
by Ace Concierge | Virtual Assistant | Dec 18, 2012 | Entrepreneur, Life Thoughts
Feeling like you live in a shadow but dream of success requires that you don’t merely step out of your comfort zone, but you LEAP, JUMP, SCREAM or otherwise take some real concrete actions to ensure your aspirations become realities. Sitting on the sidelines with an “oh poor me” will NOT take you to the mountain top.
You must decide what is it that you truly want! Something definitive and tangible.
If you have been floating within mediocrity, feeling just reasonably comfortable but suddenly realize there is more. YOU WANT MORE! Well, what are you willing to do for it? What will you commit to?
There can be some harsh revelations during the eye opening beginning. Learning what you did wrong, to teach yourself what you can do right.
What you can do better!
Some of us may not want to admit mistakes or past errors, but until you see the failures, it is more difficult to plan your successes.
You may see other industry colleagues thriving, flourishing, while you are only treading water. You know your legs are tiring from the constancy of monotony.
Your recognition needs to act as a positive upsurge, your motivator. Create your strategy; your plan to achieve your goals.
Envision your end result and work backwards with a detailed outline of how you will make it all happen. Record timelines, players, procedures, activities and any other structures or elements that will drive you toward your end result.
- Make a vision board
- Partner with your task force
- Seek a mentor
- Create a daily schedule/To Dos
- Write out your processes
- Enlist “industry experts
- Enhance your skill-set
- Measure or track your successes/failures
- Have a deadline
It is your playing field and if you want that touchdown you must write the playbook to score.
Now get in the game.
Learn the action steps, the stakeholders and commit to creating the life you want and deserve.
”Unless commitment is made, there are only promises and hopes… but no plans.” –Peter F. Drucker
by Ace Concierge | Virtual Assistant | Aug 28, 2012 | Entrepreneur, Life Thoughts
Timely commitments speak volumes about your intentions. If you are consistently missing time limits or deadlines, delaying outcomes or otherwise just holding off on completing promised projects, what message are you giving to the recipient?
“When you find someone who you think is an ‘A’ player and effective, you should go back and see if they were an A player and effective previously. And if you can see that he or she was accountable, collaborative and inspiring in his or her previous work, you can expect the same kind of performance going forward.” Jim Schleckser
As business owners, we are inundated with unlimited requests for our time and expertise but when you overcommit or plainly don’t back up your word with actions, you are shortchanging yourself, your clients, partners or colleagues. Consider the nonverbal communication you are sending when you don’t deliver the promised results in the appropriate timeline.
Meeting your demands in timely manner is good service on deliverables. It demonstrates your committed resolve to get the job done; a dedication to responsibility. If you can remember a time of disappointment or frustration when you were waiting for a response, final product, contract or any other form of collateral and you perceived an extensive delay, what thoughts consumed you about the contributor?
“Do unto others as you would have them do to you.”
As said in the Freelance Switch article 14 Essential Tips for Meeting a Deadline, “Your reputation as a freelancer is pretty much the only thing you have to go on — your bread and butter.” As we continue to build and foster relationships, both online and off, your reputation will become a predictor of future business and partnerships.”
While we may hit a few roadblocks in the process: technical issues, data requirements, brain-cramp, logistics, team members faltering, with proper planning, insight and time padding, you should meet or beat every deadline, whether explicitly implied or merely an unspoken exchange of expectations.
When you evaluate your “proficiency” for meeting deadlines, you must also review your level or reasons for procrastination. Putting something off only perpetuates additional anxiety and stress. We all may procrastinate on occasion. It could be a chronic issue for some while for others; it’s only a problem in certain areas of their life. Procrastination is continuously frustrating because it creates a domino effect in wasted time, lost opportunities, disappointing work performance, and generally a bad perceived feeling of self.
Procrastinating allows less important tasks to usurp your time and space when you should be more focused on projects that take a higher precedence. Most people don’t have a problem finding time for the things they want to do, but once a task is presumed challenging, time consuming, or boring, procrastination takes over.
If procrastination produces negative results, then why do we allow this behavior? Procrastinating actually reinforces itself in two ways. 1. It is difficult for most to institute change or accept that a real change is required. We tend to divert our attention away from a task to do something we want to do, something that is more desirable. 2. Procrastination can help to feed ego when the deadlines are met at the very last minute and you or others pat yourself on the back for getting it done. If the project isn’t as acceptable as you had wanted, you blame it on time restraints. Either way, you are reinforcing the habit of putting things off.
University of Cambridge states: “Often we try to disguise our avoidance by being very busy doing things that may be interesting, and even useful, but don’t contribute towards the main goal – even doing something we normally hate – rather than writing, for example, just before an essay deadline!”
Recognizing your behaviors and tuning into the purposes will guide your future actions and reactions. Learn what drives you and if change is needed, then start with simple steps. Persevere, knowing that change is a positive tool affecting your personal and professional relationships.
- Honor your words, unspoken guarantees and anticipated recipient results
- Plan your time and projects with dated action steps
- If required, seek assistance early on, don’t wait until the last hour
- Over deliver
- Don’t keep someone waiting or wondering
- Correspond and update as needed
Harvey Mckay: “Deadlines aren’t bad. They help you organize your time. They help you set priorities. They make you get going when you might not feel like it. And meeting deadlines successfully is one of the best motivating factors out there.”
