by Ace Concierge | Virtual Assistant | Jul 9, 2014 | Delegation, Small Business, Social Media, Virtual Assistant
Do you feel as though your day flies by without a minute to spare? Maybe you even missed lunch, got home late, or forgot to pick up something at the store? Gosh, I am sure you know the feeling. You are constantly on the go and doing something BUT is that “something” productive and getting you closer to your goals? Simply being busy isn’t results oriented.
Being productive means getting things done. As in you’ve actually accomplished something, not just filled out a fake status report marked “complete.” Learn how the work you do makes it to the finish line and how it adds to the bottom line of your company. Craig Golightly
At the end of the day have you reviewed your long laundry list and found that you still have a lot of washing to do? Well, you are not alone. Your entrepreneurial spirit is driving you to do it all and be it all, no matter what the cost. No matter what the activity.
You should seriously consider the busyness and the low payoff tasks versus the real core drivers of your business that produce the income. The tasks and projects that ONLY you can and should do.
If you are entrenched with 10, 20+ hours a week on social media management, curating content, writing, editing, proofing and scheduling blog posts, calendar management, writing newsletters, creating documents and templates or acting as the project manager, then WHO is operating your business?
Value your time!
Honor your skills!
As I mentioned in: “Leveraging Time and Your Core Genius,” when you are able to maximize your potential by focusing on your core genius, you become more productive and effective. While there are many daily business tasks that require attention, it doesn’t necessarily have to be on your time. Delegating the lower return projects and tasks gives you back your time to build your business, develop strategy, nurture relationships, foster loyalty, seek partnerships, and focus on your bottom line.
I received an email from an exceptionally valued long-time client who shared her To Do list with me. She stated: “These are just a few of the things I need to grow my business – and I am failing at doing them, but when I do, it totally pulls me away from the work I NEED to do that is billable.”
Her statement firmly relates back to leveraging time and focusing on what you do best to build and cultivate your company.
The following are some of the tasks and projects that she must faithfully devote her time doing in order to continue to expand her business. What an expansive undertaking! Remember: Time is money! Invest wisely.
Are all of these her core genius? Certainly not, however; they are must do activities for business development and progress.
- Keep my Social Media up to date for all these areas:
- Links, research, updates
- Linking to all other things I do – I.E.: when I write a blog post, making sure it is pushed out to every single place.
- Doing key word searches in Google to make sure key wording is in every article for the most relevant search terms.
- Document management systems – keep all my documents on the shared drive (in the cloud) up to date and in order by first cleaning up the mess I have going now… – including but not limited to:
- Client files
- Website files
- Corporate files
- Marketing materials
- Research documents etc.
- Source potential clients in my geographical location who are in start-up to med-sized businesses, active in Social media and who may or may not need idea sessions to get their business further along
- Requesting a meeting for me
- Setting it up
- Reviewing and updating my calendar so I keep better track because I always fail to put things in calendars
- Meet with me via Skype once a week to see what needs to be done and doing it
- Use my contract template documents for me and update them for each new client as it takes me days to get to these.
- Review and edit all files sent to all clients or outgoing parties
- Do all my research for the topics I write about so they can be backed by data
- All invoicing and receipts for clients
- All sourcing of industry related expert themes
- Managing my LinkedIn polls
- Creating my surveys for clients
- Creating templates for all my follow-up reports for each facilitated session
- Taking all of my current documentation and finding ways of repurposing it
- Taking all of my product development efforts and interviewing vendors
- Responding to and dealing with all incoming email from all websites with initial contact to let them know I am here and I did get their email, and when I will respond
- Setting up of appointments with clients, prospective clients, peers
- Researching all speaker opportunities and sending out my speaker packages and filling out the applications
- Researching all clients who have recently undergone a merger or acquisition and sending the change management brochures out to them
- Develop templates for my processes so I am not reinventing the wheel every time I work with a new client
- Updating my BIO on every single software site I have it listed (and tracking where that is) so I can ensure it is always consistent every time I change it
- Updating the company project software for me at the drop of an email – because I cannot always log in
- Managing the company project software and following up with deadlines of contractors
- Using your network to get them to post my quotes on quote sites so I continue to build credibility
- Sourcing the least expensive book editors to edit my writing of each chapter of the book I never have time to edit.
- Kicking my butt and making sure everything I say I “want to do” becomes an actionable item in the company product software and is due to YOU to review for me – rather than my leaving it in there without a date and just “wishing” it would happen
So, after reading this list, how many of these tasks do you hold on to that keep you working IN your business rather than ON it? We sometimes don’t realize all of the day to day activities that go into growing our companies, as they have become second nature while we are on autopilot.
All of these tasks and projects are NECESSARY but divert your attention from the most important facets of your company which ONLY you can do. These are the low payoff, non-income generators that aren’t the best value of your time.
ACTION ITEM: Record every single task, project or activity for one week, noting which line items are income producers, core genius or something that was a time robber and should have been outsourced.
Come back to me in one week and share your list. Let’s talk strategy and outcomes.
“One of the most critical was the ability to learn how to effectively delegate. It is a skill that every upstart entrepreneur must master if they wish to grow their business. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
by Ace Concierge | Virtual Assistant | May 6, 2014 | Delegation, Entrepreneur, Virtual Assistant
What IF you could free up as much as 20% of your time for responsibilities and core business needs that truly matter? Would you do it? Would you make the investment?
“What tasks do you have to do yourself and what could you have others do? Tasks that have low value for your customers and are time-consuming — such as bookkeeping or administrative tasks — are ideal tasks to outsource.” Jordan Cohen
For some entrepreneurs partnering with a virtual assistant is unfamiliar territory and you may not fully comprehend the wide scope of work that can be efficiently outsourced to help free up your time. You may create mental roadblocks or perceived hurdles to prevent yourself from seeking assistance with your business. These alleged barriers can be easily overcome with a little in depth thought and evaluation to conquer your objections. Delegating is a key management strategy that will benefit you and your company.
1. I need control: It may also difficult to give up control of something you have always done and believe only you can do and do it best. This self-limiting thought process does not allow you the time or full productivity to dedicate to the core of your business. You may be buried and merely just busy doing more menial activities that are NOT the best value of your time. Delegating to a virtual assistant is a learning process for some but I have found that once you begin delegating, it becomes more second nature and such a stress relief to hand off projects. It is certainly more cost efficient as there are no taxes, health benefits, office space, insurances, office supplies or equipment. Your costs are only project based and that is it!! Delegating is a move to expansion, increased productivity, better time management, enhanced work life balance and a little more time in your day to focus on what is important, rather than on what needs to be done.
2. I can do it faster: This may be initially true, but after clear instructions, detailed outcomes, a few tips, your virtual assistant will become proficient at your task or project. They may even have more efficient tools and systems to manage your request. If this is an ongoing task, think about how much time you will free up by outsourcing it. It is the job of the virtual assistant to be expedient, efficient and provide quality work. We do this every day, for ourselves and our clients.
3. I can only rely on myself for the best results: Unfortunately, this does not represent a growth mentality. Your virtual assistant is an established business owner who understands delegating and accountability. Our goal is 100% satisfaction – our business and reputation depends on it. Every task or project is meticulously managed, double checked and triple checked to ensure you are happy with the output. We encourage your feedback and suggestions for our mutual success. As you know, we are only human and errors to do happen, but they are rectified.
4. I don’t know what to delegate: Examine your core competencies, what are you best at or what represents your fundamental business acumen. These are your high payoff activities that only you can do. Anything that is low value or does not generate revenue can be successfully delegated. A simple exercise would be to track all of your daily tasks and projects for one week. Note the time spent, any interruptions, what was accomplished, which items generated revenue and how many things on your To Do list still remain. Upon review, you will be able to more clearly define what you should do, delegate or dump.
5. Remote business operations can’t possible work: Oh but they do. For many of the day to day business tasks, a virtual assistant is your savvy, technological partner to help drive your organizational success. VAs must be able to utilize a variety of cloud based tools, computer software and applications to communicate and manage each and every task that is delegated. We are constantly reading and educating ourselves on a daily basis. We must remain current and ready to tackle any business objective. If we don’t have the skillset, someone on our team or within our industry is will to help. Virtual Assistants are your vested partner.
“Investments pay off over time – and that is what delegation does.” Kevin Eikenberry
A greater fear to consider is how much are you holding on to that is stopping you from focusing on the core of your business? What isn’t getting done? How many hours do you put in on a weekly basis?
Embrace delegation, don’t run from it. It is a low cost high payoff tool to help you scale your company and focus on the core of your business – what ONLY YOU can do.
In a recent article Harvard Business Review article: “The Skills Most Entrepreneurs Lack” by Bill Bonnstetter, he discussed a study which showed that entrepreneurs are lacking in self-management and planning and organization.
“Entrepreneurial-minded people are not proficient in managing themselves and their time. Often they need assistance managing everyday tasks and should hire or delegate them to someone who has mastered this skill. Similar to self-management, if entrepreneurs spent time planning and organizing every task or meeting, they would never get anything else done. Once again, hiring someone to keep their calendar, organize meetings and events, keep the office de-cluttered, and help keep them on schedule can put them at an advantage.“
Think long and hard about the value of your time and your daily To Do list. What should you begin delegating today?
The best way to figure out how to utilize a VA in your life, however, is to take 3 days of your life and for every task that you do, stop for a moment and ask yourself, “Can someone else do this for me and if so, can it be done online?”. You’ll find there are a tremendous amount of tasks that can be accomplished by a VA in this manner. An extremely valuable added bonus with this exercises is that once you start thinking in this manner, you’ll also gain a stronger appreciation for your time and value it more. This may be the most important lesson that you can learn! Stefan Pylarinos
by Ace Concierge | Virtual Assistant | Apr 22, 2014 | Delegation, Entrepreneur, Small Business
Entrepreneur, solo-preneur, small business owner; while each comes with its own clarifying distinctions, one quality remains significant, the opportunities to build and scale your business are better performed with a team.
Your team is available to listen, brainstorm, collaborate, build, generate, troubleshoot or otherwise help you to achieve your dreams a little faster than if you remain a single entity.
“As the business owner, your time is extremely valuable, and you should be focusing on the items that only you can do! If you have the resources, consider hiring a virtual assistant to take care of these administrative tasks that are holding you back”. Brett Relander
Scale Your Business Beyond Yourself with Jason T. Wiser and Rebekah Radice highlights the benefits and value of partnering with a virtual assistant to effectively grow and manage your business.
This isn’t anything new to you, nor is it rocket science. Partnering with a virtual assistant is a simple solution to enable you to expand your company more cost effectively than hiring an in-house team. Where else can you find an entrepreneurial spirit that doesn’t cost you insurances, benefits, office space, training, taxes or supplies? Think of how much that alone will save you on a yearly basis.
However, the world has changed, you don’t need to hire a regular full-time or part-time employee. You can leverage a virtual assistant (VA) for a fraction of the cost. Time Management Ninja
You only have so much time in your day; when you leverage the power and expertise of a virtual assistant, you have just added more hours to work ON your business. More hours to engage with your audience, clients and prospects. Toss the tedious and time consuming to do more of the work you love. The real core and guts of your company.
You can’t do everything that you need to do on your own. It’s impossible. There are not enough hours in a day. And as a business owner, your main focus should be on your clients and customers, how to obtain more of them and networking so you have a growing list of leads to nurture and eventually convert to future clients and customers. M. Shannon Hernandez
Why fill your day with menial administrative and day to day operations that gnaw on your precious time? If it doesn’t produce revenue, consider delegating it.
Can you afford to be buried in;
- Social media management
- Content curation
- Scheduling posts
- Editing and proofing your blog
- Optimizing blog posts
- Drafting content
- Calendaring and appointments
- E-newsletters
- Brand monitoring
- WordPress updates
- Image search/creation
- Daily business management
These are just 12 of the necessary business “nuisances” that you may be doing on your own but don’t generate any income for you. So could they actually undermine your hard work and efforts?
Consider this, each time you are involved in one of these tasks, how many times do you encounter some sort of distraction or roadblock? Are you sidetracked? Does something else come up, like a software or tech issue, and you end up spending even more time on the project which means less time ON your business, building relationships and speaking with clients?
Honestly! Is this the MOST productive use of your time?
In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – that’s HALF of the normal working week – how are they getting anything else done? Chris Ducker.
Ready! Set! GROW!
Let’s hear your thoughts on building a remote team and taking your business to the next level.
by Ace Concierge | Virtual Assistant | Mar 25, 2014 | Delegation, Productivity, Small Business
Part of being effective during your work hours is the discipline to spend time on what is truly important even if other things try to steer you off course. Efficiency is learning about your awareness to, acceptance of and ability to determine your real work, the actual tasks and projects that propel you forward versus time suckers, bad habits, procrastination or other low payoff activities that take you away from your personal and professional aspirations. It is a continual building process and without a strong sturdy foundation, you may find yourself with a few cracks, leading to disaster, lost time or missed opportunities.
What are you putting off today and WHY? There are things we hate to do or aren’t all that much of a priority, but what happens when you continually push things under the rug? For one, your To Do list multiplies to such great lengths that some activities just get buried at the bottom.
Procrastination List or To Do list?
Go look at your list, your calendar or wherever you record your tasks and projects. I’ll wait.
How long have some of the items been on the list? Are there any you just file in your head to do, but never make it to a list to get done?
Be honest!! What are you going to do about it? And WHEN?
Stop running away from your lists and responsibilities.
Learn to take action and manage your procrastination.
Melanie Benson Strick, America’s Leading Business Optimizer gives you tips on how to SQUASH your procrastination habits. They are very simple and easy to implement today! Read what she has to say and see if you can’t change up a few of your activities and get more important things done.
“When you find yourself procrastinating high payoff activities because you don’t have time or don’t enjoy doing them, its time to activate a more powerful approach to getting things done.
Here are the four ways to squash procrastination and get her important tasks done:
Delegate. My favorite way to handle tasks that must be done but that drain my energy is to delegate those activities to someone else who enjoys doing them. My motto is if someone can do it better, faster or cheaper than me, get it off my plate.” Melanie Benson Strick
Click to learn about Melanie’s other three suggestions: successconnections.com
What are YOUR tips to manage procrastination?
by Ace Concierge | Virtual Assistant | Mar 4, 2014 | Delegation, Virtual Assistant
The Virtual Assistant Industry is a vast network of professional entrepreneurs engaged in helping your business meet its goals for growth, increased revenue, online branding, image and exposure. We are your long term vested partners who are truly part of your team, your daily business operations and your second pair of hands and eyes to ensure everything is successfully managed to your satisfaction.
When you are looking for a vested partner, your goal should be someone with an entrepreneurial mindset who understands what it takes to not only get up and running, but who knows how to thrive in business and in the digital marketplace. While you can certainly choose an offshore call center to help manage day to day tasks, you will be missing out on the bigger part of your business success, a trusted like-minded entrepreneur.
My personal network is comprised of amazing women, dedicated virtual assistants, who are so willing to help one another, answer questions, provide assistance, referrals or even brainstorm. There aren’t too many industries with such a tight group of people who don’t fear competition or sharing of information. The client/virtual assistant relationship is based upon many different factors for each individual partnership and there must be a resonance along with the skill set to make them a cohesive productive team. Speaking from experience, my clients and I all work well together – communication, feedback and accountability are key components for success. Being in business since 2002, I have been very fortunate to engage with some amazing entrepreneurs. I think I learn as much from them, as they do from me. I hope so anyway.
Choosing to delegate is not always an easy step because you feel you are giving up control, but when you partner with an established virtual entrepreneur, you are choosing someone who is in business for themselves and know what it takes to succeed. The 365/24/7 mentality of a driven business owner will have a greater impact on your success, than an offshore call center who has one off task managers. Give careful consideration to your long term needs, your goals and what you expect from your delegatee. Established virtual assistants go above and beyond the request. We are always “on” in terms of your business. A task manager does that one task and nothing more. You may be asking about price and cost effectiveness. Just remember the old adage, “You get what you pay for.” Value, effort, dedication and commitment are priceless.
When I chose to build my team, I had several criteria that I would not compromise because my name goes behind every project, every task. I needed dedicated, focused entrepreneurs that I knew I could trust on many levels. Be patient and invest the time to build your team of like-minded experienced business owners to help you scale your company to the next level.
Tips to help you find a virtual assistant
Twitter, Facebook and LinkedIn are just three of the online platforms to help you find the perfect virtual assistant for you and your company. Due diligence is very important and shouldn’t be a shortcut to save time because in the long run, it will cost you.
- Ask questions about their business, history, why and when they got started.
- Review their website/blogs.
- Look for social proof.
- Ask for references.
- Request writing and portfolio samples.
- Follow and engage with them.
- Watch their writing style and shared content
- Are their emails professionally written?
- What software and tools do they use, both online and off?
- Do they respond to your email inquiries in a timely manner?’
- How do you perceive their online brand image?
- Are their social profiles sending cohesive messages?
- What are their greatest proficiencies?
- What are their hours and availability?
- Do they have off hours to meet your needs?
- Schedule a call or two.
- Did you feel a connection on the call?
- Were they engaging?
- Were all of your questions answered to your satisfaction?
- Did you get a feeling of authenticity?
- What are their strengths/weaknesses?
- Do they have an entrepreneurial mindset?
What attributes helped you choose your virtual assistant?
by Ace Concierge | Virtual Assistant | Jan 21, 2014 | Delegation, Entrepreneur, Small Business, Virtual Assistant
I learned to delegate!
Many grew up with the mentality, “If you want something done right, you’ve got to do it yourself.” Well, this is just is one big bowl of misunderstanding and attitude adjustment. There comes a time when you must cut the apron strings and fly.
As an entrepreneur, the CEO of your company, you have a limited number of hours to work both IN and ON your business. Constantly flipping your hats not only takes time, but a shift in focus, a reorganization of your priorities and it disrupts your workflow. You may end up overlooking important business details or even client needs because you are buried in the trenches instead of running the front line. Focus on the high payoff activities that model your organization’s vision, foundation and core competencies.
“Exponential growth is possible when we give up trying to do everything ourselves and allow others to leverage THEIR genius to help us grow.” Melanie Benson Strick
Consider what and who suffers while you try to feebly grasp on to every responsibility, system and process.
At what cost do you realize that it isn’t prudent nor an effective solution to retain every job function in your company? If your goal is to scale, then delegating is one simple tool to enable you to commit and dedicate to your company; your passion!
Building a company requires a team and as one person, while as incredible as you are, you are still not a “team.” We can successfully build your online team to take you to the next level. Solo-preneur doesn’t mean lonely or alone. You have an option, a teammate: enter the executive virtual assistant.
“Almost all of my business transactions are conducted via e-mail and occasionally phone. It really doesn’t matter where my assistant is located. No one knows the difference. I’m convinced that virtual assistants are the future. Honestly, it’s one of the best decisions I ever made.” Michael Hyatt
Outsourcing is not a new age concept. It is a dose of reality especially within the digital community. You might be surprised at just how many people and companies outsource components of their daily business operations and social media. They get it. They want to grow and flourish and to do this, it means giving up some control and trusting in another entrepreneur (Virtual Assistant).
“Do what you do best and outsource the rest.” Robert G. Allen
Delegating Exercise:
(No heavy lifting required) whether you use your computer or paper and pen, the choice is yours, just do it. Design it how it will best flow for you but just track the data. Use sticky notes if you want.
Column one: items that represent working ON your business. (all of the things it takes to manage and propel your business forward……)
Sub-columns: every day, every week, monthly and yearly
Track the time spent on each
Column two: items that represent working IN your business (social media management, administrative, calendaring, writing, curating content…..)
Sub-columns: every day, every week, monthly and yearly
Track the time spent on each
In a week’s time, what does your tally look like? In your honest review, did you spend more time working IN your business rather than ON it?
- What was accomplished?
- Did you meet your goals?
- How many projects were completed?
- Did you engage with clients?
- Were you able to close any sales?
- Did you initiate consults?
- Write new strategies or brainstorm ideas?
- Revise your business plan?
- Create or consider other revenue streams?
- Design new products or services?
- Innovate?
- Think outside the box toward your long term growth potential?
- Read white papers?
- Review the competition?
- Collaborate with colleagues?
- How must time did you allocate to social media? Or get sucked in to the black hole?
- Is social media management the best use of your time (excluding engagement)?
- Did you forget anything or miss an appointment?
- Procrastinate yet another day/time?
- How many tasks were interrupted?
- Did you miss any opportunities?
This simple, yet effective exercise should leave you with a list of tasks and projects you should delegate. They do NOT represent your core genius, but are actually a hindrance to your growth.
I am sure you have your goals written down somewhere. Compare your long and short term goals to everything you worked on this week. Does your work support your vision and aspirations?
You know you need to start delegating if:
- You spend 7-10+ hours online, curating, scheduling and managing your social media and it takes away from time with clients, colleagues, partners etc.
- You need to implement some systems to streamline your business processes
- You have wished for a like-minded brainstorming partner
- You are ready to scale, but don’t have enough hours in the day.
- You find it hard to concentrate and stay focused because there is too much for one person to do.
- You have some projects or platforms that are barely started or only half finished.
- You lay awake at night wondering how you will manage everything.
I don’t think you started your company to stagnate but instead, it is time to actualize your dream and go for it. There is too much at stake for you to stay here, doing what you have always done, day in and day out. If you want different results, then you need to change the experiment.
Give up a few things on your list and experience the benefits of delegation. Partnering with a virtual assistant is a results oriented approach for you and your business. Our intellectual property from years of experience, research and education is invaluable and can be right at your fingertips when you choose to incorporate our expertise into your business operations.
“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
- Consider the sacrifices of holding on to EVERYTHING you do.
- What would you focus on if you have had 5-10 more hours per week?
- How would you change your daily processes and systems?
- Do your daily business operations scream for your undivided attention?
Can you afford NOT to delegate?
