Virtual Assistants Love Delegation

Virtual Assistants Love Delegation

Image credit: actioncoach.com

Image credit: actioncoach.com

As a virtual assistant I try to help educate my clients and prospects on the high value of delegating some of your daily business operations to better leverage your time and your skills. It is a low cost, high payoff activity to maximize your business growth. As entrepreneurs, the amount of hats we must wear can be overwhelming and very time consuming. It is almost impossible to do it all and perform at 100% of our capabilities. We can become worn out, lose track of time, have higher stress levels, become distracted, less focused, inhibit our productivity, have a decreased work life balance, miss deadlines, become backlogged or not complete our To Do lists. These things are not acceptable and will not foster growth and forward movement.

“It’s important to be working on tasks that have the biggest impact on the growth of your business–everything else should be delegated.”  Iyla Pozin

I have learned the fine art of delegation as well. I certainly can’t preach the value of outsourcing to my clients if I am not doing it as well. Once I began delegating more of my daily business operations and back end admin tasks,  there was a sigh of relief. The “aaahhh” feeling that I knew my team was helping me to be more effective and productive. I am a control freak; however, hand picking my personal virtual assistants gave me the confidence I needed to be able to send them tasks and projects.

Delegating has given me more time to work ON my business rather than IN it.  I continually refine and revisit what I will outsource, as there is always room for improvement but if I am going to make suggestions to you, I too must follow the same premise. I have also discovered that the more I read, research, and learn about new tools for you, the more I apply them to my own business. I am grateful that you have chosen Ace as your virtual assistant. It is because of YOU that I too have been able to flourish and become even more productive, which I didn’t think was possible being so OCD about time management and productivity.

“If you are ever going to grow your business beyond what you can contain in the grasp of your outstretched arms, you’ll have to let go of a great deal of what you do to fill each day.” John Jantsch.

What will you delegate today?

Managing Your Calendar with a Virtual Assistant

Managing Your Calendar with a Virtual Assistant

Image credit: timetrade.com

Image credit: timetrade.com

If you have never partnered with a virtual assistant, you may be wondering how can someone who potentially lives across the country actually help you manage your business on a remote basis. It seems so foreign not to have someone in the next office but we are just a call, text or click away from your fingertips. I have been in business since 2002 and thanks to technology, I am fortunate enough to have both USA based clients as well as international.

Virtual assistants use several different platforms to streamline our client projects and communications, keeping us focused, timely and productive. It is no longer necessary to rely upon an in-house team when you can save money and time by working virtually.  There are literally hundreds of tasks and projects that you can effectively delegate to a virtual assistant. The possibilities are only limited by your requests.  Click “25 Tasks You can Outsource to a Virtual Assistant to Grow Your Business – Today!” by Chris Ducker.

As a busy executive your early morning may begin with a cup of coffee and your laptop (just don’t mix the two).  Email, Facebook, Twitter, LinkedIn, blog posts, Pinterest, calendaring, appointment reminders, content curation and a review of your To Do list are just a small part of your daily routine. How much time do you spend on these every single morning? Are these activities the best use of your time? Are they high payoff activities?

As facets of your marketing, branding and a little fun time, they all require attention, but do they need to be managed by you?  Probably not.

What can you do?

Calendaring Case Study:

Enter the busy entrepreneur whose days are full with back to back meetings, presentations, phone calls, business development, networking and correspondence. Triaging emails, calendaring and setting up and confirming calls was not only consuming too many hours, but it wasn’t the best use of his time as it took him away from his core genius.

Our Ace Solution:

  1. Create a Google account, enabling us to manage his calendar, appointments and reminders
  2. We also created accounts for conference calling and screen sharing programs for presentations and calls
  3. The client now forwards email threads with any needed appointment details, alerts the client/prospect that Ace will be managing the appointment scheduling and conference details
  4. Ace initiates the follow up and schedules the meeting using one of the three tools
  5. Depending on the application, the appointment will be added to the GCalendar or it will self-populate via the conference platform
  6. GCal reminders are set up to be delivered via email and or pop-ups for my client
  7. Email reminders can also be sent to the other attendee(s) if the conference software does not offer the service

It is so much easier and more efficient to simply click “forward” than to manage all of this yourself. It takes time and effort to set up the platforms and manage each step while you are trying to work ON your business.

How much time do you lose during the day working on calendaring and similar low payoff activities?  Consider delegating your calendar, appointment scheduling and reminders to a virtual assistant. You will have generated more time in your day to focus on what is important, rather than on what needs to be done.

“It’s just plain smart to leverage your time with talented workers on your team, than try and do it all yourself.” Chris Ducker

 

The Popcorn in My Brain | Why I Need a Virtual Assistant

The Popcorn in My Brain | Why I Need a Virtual Assistant

popcornHave you ever watched popcorn pop?

It appears to be doing nothing and suddenly a loud burst and a hard kernel turns white and fluffy and jumps into the air! Then others begin to follow and the bursts become more frequent. Then the popping gets faster and louder and suddenly you have gone from a handful of kernals to a bowl of popcorn!

My brain works la lot like a popcorn popper. I can be in meetings, in the middle of conversations, reading, watching television or sound asleep and suddenly it as if someone has turned up the heat and the ideas start popping. …Fun but hard to follow – sometimes even for me!

Many times in my life I’ve sat in meetings and had so much popcorn flying around in my brain that it was hard to sort out and articulate it in a way that others could follow. (It can also be hard to listen to others with all of the popcorn flying around!)

Over-time I learned that in order for those kernels to mean anything to anyone else, I need to create bite-sized popcorn balls before I shared them.

• For me that means pulling those kernels from my brain and writing them down.
• Then thinking through what is there and sometimes just letting it sit for awhile.
• It means researching and reading, and listening, thinking and then “balling” the perfect kernels.
• Doing all of that takes time.
• But it helps me turn mountains of data and stories into something meaningful.
• In that process I learn and grow and am better equipped to help others.

As a small business owner I’ve learned that spending my time in that space is one of the most important things I can do. And as a result I’ve decided to hire a Virtual Assistant so that I can stay focused on listening, learning, sorting and “balling”!

Shortly after I made that decision, I read this article about Einstein. Wow! What a powerful way to reinforce that decision!

So tell me: In your position what should you spend more time on?

Guest post via:
Chery Gegelman, President
Giana Consulting LLC
Chery helps individuals and organizations seek truth, connect dots, solve problems and amplify their potential. She is a co-author of the Lead Change book “The Character-Based Leader.”

1 Tip to Maximize Your Content Marketing

1 Tip to Maximize Your Content Marketing

Content Marketing

 

Now I know you are not living in the dark ages and have read all of the recent articles regarding the prominence of content marketing. as an essential component of your marketing mix. It helps to build awareness, visibility, trust, branding, lead conversion, digital bandwidth and your reputation as a thought leader.  Content marketing is delivering relevant and valuable content to your customers and prospects without selling.

In Social Media Examiner’s article, 8 Content Marketing Trends for B2B, they reviewed a recent study of 1,416 B2B marketers to learn how they leveraged content marketing in 2012, as well as the future prospects for 2013. “In 2012, 64% of marketers said that producing enough content was their number one challenge. More than half of the B2B marketers said that they plan to increase their budgets for 2013.”

This is ALL important data! Your customers and prospects are searching for relevant data to help them in their buying decisions. You want to be that driver. You want to stay one step ahead of your competition, even industry colleagues, but to do this, you must be distributing value. Meeting pain points. Making sure your content conveys the information your audience is chasing.

John Jantsch of Duct Tape Marketing created a “Total Content System™” approach which allows you to “plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce.”    If you would like to listen to his instructional podcast click here.  His system revolves around creating a monthly list of content themes, choosing your delivery platforms, and then, integrating it with your business goals.

Picture this, you must

JJ content calendar
Duct Tape Marketing Content Calendar

1.    Create a  content calendar (this is John’s example ) The Experience Farm offers you a FREE 2013 Editorial Calendar
2.    Choose your delivery platforms. This could be social media, podcasts, webinars, e-newsletters, hardcopy, guest blog posts, ebooks, online newspapers, chat forums or any venues where your audience lives. John lists at least 10 platforms where he will deliver his content to reach his target market.
3.    The last step is to integrate your monthly themes and delivery platforms with your company goals

“When you know what your theme is this month and next month all of a sudden books, tools, articles and conversations take on new meaning and seem to somehow organize themselves for the benefit of your ongoing, long-term approach.” John Jantsch

At this point, let’s review your already busy day, full of appointments, business development, revenue generation, client appreciation, troubleshooting, maybe speaking engagements and all the rest of your core competencies. How many other tasks and projects do you manage that represent other low payoff activities that would be better outsourced?

My direction here? You are well aware of the significance of content marketing for your 2013 business growth and exceeding last year’s goals.  Correct? So what is next?

The drumroll please!!  As an entrepreneur, I certainly understand your excessive use of company hats and believe me, it gets heavy. I wear too many myself, but I will share with you that I too have been outsourcing to my team of Virtual Assistants. I cannot and do not want to do it all myself. If I want to continually expand my business, then I must delegate and so must you.

“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner

Maximize your potential. Focus on your core genius and let Ace Concierge manage the rest. We are not just here for your “one off” tasks and projects. Consider us your vested partner.

Let’s get your content marketing plan in place and kick off this year with a plan and a bang.

 

Content Curation: Productivity, Time Management & Delegation

Content Curation: Productivity, Time Management & Delegation

Welcome to the first week of 2013 and what a productive week it was: new clients, consults and projects!

As a Virtual Assistant, part of my day is content curation and this affords me the opportunity to do quite a bit of reading. While some days it seems like a digital overload and my bandwidth has far exceeded it’s elasticity. I love to find relevant content to put into play or share with my network to help demonstrate the positive growth opportunities that can be achieved via outsourcing.

I am very passionate about it and not just because it is my business, but because it works; because it is true; because there is “science” to prove it. With 168 hours in the work week, it is important to choose your activities and projects that make the most sense for yourself and your business. The Sales Blog said: “Successful people spend their time where they create value. They delegate, eliminate, or defer activities where they cannot create value.”

Three of my favorite topics are time management, productivity and delegating as they all support you, your organization and goals for success.  This theme seemed to be very prevalent across many news platforms and blogs this week which further supports the evidence that in order to experience growth, you need these key elements.

Weekly Words of Wisdom

“A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” Brian Tracy

“As a business owner it can be difficult to let someone else take care of your baby, but it is almost always in the business’s best interest to create a team with diverse and useful skills to improve processes.” Curt Finch

“If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got.” Lee Iacocca

“Smart outsourcing means remembering just because I can do something, doesn’t mean I should be doing something.”  Trista Harris

“Discipline is the bridge between goals and accomplishment.” Jim Rohn

Weekly Relevant Content

The Productivity Issue  Fast Company: an incredible compilation of resource articles

Delegate and Know When to Let Go of Small Business Operations  Small Business Trends

30sec Tip: Identify Your Peak Hour of Productivity Life Hacker

4 Fantastic Time Management Quotes & How To Put Them Into Practice Pick the Brain

80% Is Good Enough: Grow Your Business By Delegating Forbes

How To Outsource Your Most Dreaded Tasks Fast Company

My New Productivity Tweaks for 2013 Ray Edwards

These are just a few of the articles that delighted me this week. They truly are eye candy or should I say brain candy for me and further exemplify the clear need for time management, productivity tools (plans) and delegation in order to experience personal and professional growth.

Wishing you a successful and productive 2013.

 

10 Tips to Maximize Your Partnership with a Virtual Assistant

10 Tips to Maximize Your Partnership with a Virtual Assistant

As an entrepreneur, your success depends on you, your time and your efforts. Yes, you have heard me say this before, but when we choose to manage every task or project that comes across our desk, we become less efficient, effective as well as stressed out because things are not getting done.  Our high priority tasks fall by the way side while we end up doing busy work or more mundane tasks that are essentially a waste of our valuable time.

The actions you take today determine the outcomes of tomorrow.

Delegating the non-income producers is a sure fire way to strike up your productivity and output, generating a spark in your bottom-line. Your virtual assistant can be a tremendous asset to you and your company. Starting with a strong foundation and understanding is key your mutual success.

When partnering with a virtual assistant:

  1. Know your core genius and delegate other low payoff activities, leveraging your valuable time on essential business functions
  2. Share your long term and short term company goals as well as those for your VA partnership
  3. Provide a clear outline of project details, expectations and deadlines
  4. Define your most desired and effective means of communication
  5. Utilize your virtual assistant as a brainstorming partner, your own personal sounding board
  6. Understand that a virtual assistant is not an employee but a business colleague, a collaborator, helping to ensure your business goals are met
  7. Don’t be afraid to ask about other service solutions just because your need is not listed on their website
  8. Be prepared to use a variety of web-based tools that will help streamline your communications, social media and project management
  9. Develop a rapport and positive working relationship with open communications and accountability
  10. Provide feedback on all projects

Your turn!!  What do you feel is most important when working with a virtual assistant?