by Ace Concierge | Virtual Assistant | Sep 30, 2013 | Delegation, Productivity, Small Business
Business growth depends on your ability to leverage time, money, expertise and “human” power. As you have probably discovered, it is virtually impossible to manage every single task, system and project in your business, all by yourself. There just aren’t enough hours in the day to operate at 100% effectiveness, 100% of the time. Even with your action lists and priorities, you only have two hands and one pair of eyes. Your income is limited by your time.
Can you just imagine how freeing it would feel to be able to count on someone else for support? A team partner? Someone who is vested in the success of your business while still saving you money?
The answer for your small business?
Leverage the power of other people’s strengths and time so YOU can get more done: focus on your core genius to scale your business to the next level. Think of all of the everyday mundane tasks that while necessary, do not represent direct in-pocket revenue for you. Why do you use your valuable time for these low payoff activities?
“Within the first 6 months I added a virtual bookkeeper and personal assistant. I went from making about $4,500/month to making over $15,000/month.” Melanie Benson Strick
- What tasks do you perform on a daily basis that actually generate income?
- What projects or business operations are required, but are not money makers?
- Which of the two take up most of your day?
- What is on your plate, that shouldn’t be part of your steady diet?
Are you truly cognizant of all of the hours you spend on basic office administration? Project management? Social media? inbound marketing?
This is just a small sampling of what you should be outsourcing so you can focus your time on what you do best. How many of these low payoff activities do you manage every day?
- Triaging and responding to emails
- Creating email templates
- Researching statistics and industry data
- Content curation
- Social media best practices
- Social media automation tips and tools
- Sending out client birthday/holiday cards
- Travel planning
- Editing, proofing blog posts
- Image search and creation
- Uploading blog posts and adding SEO
- Creating systems
- Tracking deliverables
- Generating office policy and procedure docs
- Researching online business tools
- Managing your database
- Creating spreadsheets
- Managing your online newsletter
- Tracking web statistics
- Testing new software
- Interface with team members
- Blog promotion
- Cross promoting your content on social media channels
- Calendar and appointment scheduling
“Exceptional leaders, however, understand the importance of and how to surround themselves with exceptional talent and delegate tasks and responsibility to them.” Peter Gasca
How much more do you think you could accomplish if you outsourced just 5-10 hours per week? I am not suggesting anything new to you or something I don’t do myself. I have a phenomenal virtual assistant and without her tremendous assistance, I would go insane. When you continue to do it all, or attempt to, you become the bottleneck to your growth and expansion. If things are falling through the cracks, you have little time to yourself or you are a slave to your business, it is time to re-evaluate your systems.
What are you willing to give up in order to grow?
If you are interested in testing the waters or learning more, please contact us to discuss your business, operations, systems and how we can partner. Working through any apprehensions about working with a virtual assistant is easy with a little guidance and reassurance.
We can do this together.
by Ace Concierge | Virtual Assistant | Jun 27, 2013 | Delegation, Small Business, Virtual Assistant
Yes! I do have one too and I am not sure how I would function without her or the rest of my team. You see, I do practice what I preach. Delegating isn’t just something I recommend for you and your business. I need to do it too.
WHY? Delegating daily tasks and projects enables me to be more productive and efficient. As a solo-preneur, there are only so many hats you can wear before you become overwhelmed and burdened with too many activities on your plate.
Scale for growth: In order to continue a path toward growth, I knew I needed to function at an optimum level. This meant outsourcing to my team enabling me to focus on core tasks that only I can do.
Two Fold Project: I wanted to expand my reach both locally and in my digital universe. In my daily content curation for my client base, I discovered a few articles about RSS feed directories and local online listings. I forwarded these to my trusted virtual assistant, including a few questions, wanting additional research, a compilation of the top sites for each and I also included the approximate time to be spent on each action step.
After a few clarifying e-mails, we had formulated a plan of action. I soon received a list of directories for both queries for approval along with some well thought out details and suggestions.
Results: I am now listed on several RSS feed directories who pull my blog posts while others require manual submission. The local directories have all been updated with my business information and links. Today, I received a spreadsheet containing all of the data, logins and submissions.
“That was easy.”
I can’t tell you how excited I was to have this time consuming project moved off my plate, giving me the time to manage other client business needs as well as other Ace projects.
Outsourcing gives me such great benefits beyond just time. I know I have a team to collaborate and brainstorm ideas. There is accountability. We meet virtually as needed and fully utilize a variety of tools to enhance communications and project management.
Feel the freedom and partner with a virtual assistant. I do.
by Ace Concierge | Virtual Assistant | Apr 16, 2013 | Delegation, Time Management, Virtual Assistant
Image credit: actioncoach.com
As a virtual assistant I try to help educate my clients and prospects on the high value of delegating some of your daily business operations to better leverage your time and your skills. It is a low cost, high payoff activity to maximize your business growth. As entrepreneurs, the amount of hats we must wear can be overwhelming and very time consuming. It is almost impossible to do it all and perform at 100% of our capabilities. We can become worn out, lose track of time, have higher stress levels, become distracted, less focused, inhibit our productivity, have a decreased work life balance, miss deadlines, become backlogged or not complete our To Do lists. These things are not acceptable and will not foster growth and forward movement.
“It’s important to be working on tasks that have the biggest impact on the growth of your business–everything else should be delegated.” Iyla Pozin
I have learned the fine art of delegation as well. I certainly can’t preach the value of outsourcing to my clients if I am not doing it as well. Once I began delegating more of my daily business operations and back end admin tasks, there was a sigh of relief. The “aaahhh” feeling that I knew my team was helping me to be more effective and productive. I am a control freak; however, hand picking my personal virtual assistants gave me the confidence I needed to be able to send them tasks and projects.
Delegating has given me more time to work ON my business rather than IN it. I continually refine and revisit what I will outsource, as there is always room for improvement but if I am going to make suggestions to you, I too must follow the same premise. I have also discovered that the more I read, research, and learn about new tools for you, the more I apply them to my own business. I am grateful that you have chosen Ace as your virtual assistant. It is because of YOU that I too have been able to flourish and become even more productive, which I didn’t think was possible being so OCD about time management and productivity.
“If you are ever going to grow your business beyond what you can contain in the grasp of your outstretched arms, you’ll have to let go of a great deal of what you do to fill each day.” John Jantsch.
What will you delegate today?
by Ace Concierge | Virtual Assistant | Apr 5, 2013 | Delegation, Virtual Assistant
Image credit: timetrade.com
If you have never partnered with a virtual assistant, you may be wondering how can someone who potentially lives across the country actually help you manage your business on a remote basis. It seems so foreign not to have someone in the next office but we are just a call, text or click away from your fingertips. I have been in business since 2002 and thanks to technology, I am fortunate enough to have both USA based clients as well as international.
Virtual assistants use several different platforms to streamline our client projects and communications, keeping us focused, timely and productive. It is no longer necessary to rely upon an in-house team when you can save money and time by working virtually. There are literally hundreds of tasks and projects that you can effectively delegate to a virtual assistant. The possibilities are only limited by your requests. Click “25 Tasks You can Outsource to a Virtual Assistant to Grow Your Business – Today!” by Chris Ducker.
As a busy executive your early morning may begin with a cup of coffee and your laptop (just don’t mix the two). Email, Facebook, Twitter, LinkedIn, blog posts, Pinterest, calendaring, appointment reminders, content curation and a review of your To Do list are just a small part of your daily routine. How much time do you spend on these every single morning? Are these activities the best use of your time? Are they high payoff activities?
As facets of your marketing, branding and a little fun time, they all require attention, but do they need to be managed by you? Probably not.
What can you do?
Calendaring Case Study:
Enter the busy entrepreneur whose days are full with back to back meetings, presentations, phone calls, business development, networking and correspondence. Triaging emails, calendaring and setting up and confirming calls was not only consuming too many hours, but it wasn’t the best use of his time as it took him away from his core genius.
Our Ace Solution:
- Create a Google account, enabling us to manage his calendar, appointments and reminders
- We also created accounts for conference calling and screen sharing programs for presentations and calls
- The client now forwards email threads with any needed appointment details, alerts the client/prospect that Ace will be managing the appointment scheduling and conference details
- Ace initiates the follow up and schedules the meeting using one of the three tools
- Depending on the application, the appointment will be added to the GCalendar or it will self-populate via the conference platform
- GCal reminders are set up to be delivered via email and or pop-ups for my client
- Email reminders can also be sent to the other attendee(s) if the conference software does not offer the service
It is so much easier and more efficient to simply click “forward” than to manage all of this yourself. It takes time and effort to set up the platforms and manage each step while you are trying to work ON your business.
How much time do you lose during the day working on calendaring and similar low payoff activities? Consider delegating your calendar, appointment scheduling and reminders to a virtual assistant. You will have generated more time in your day to focus on what is important, rather than on what needs to be done.
“It’s just plain smart to leverage your time with talented workers on your team, than try and do it all yourself.” Chris Ducker
by Ace Concierge | Virtual Assistant | Mar 27, 2013 | Delegation, Guest Blogger, Virtual Assistant
Have you ever watched popcorn pop?
It appears to be doing nothing and suddenly a loud burst and a hard kernel turns white and fluffy and jumps into the air! Then others begin to follow and the bursts become more frequent. Then the popping gets faster and louder and suddenly you have gone from a handful of kernals to a bowl of popcorn!
My brain works la lot like a popcorn popper. I can be in meetings, in the middle of conversations, reading, watching television or sound asleep and suddenly it as if someone has turned up the heat and the ideas start popping. …Fun but hard to follow – sometimes even for me!
Many times in my life I’ve sat in meetings and had so much popcorn flying around in my brain that it was hard to sort out and articulate it in a way that others could follow. (It can also be hard to listen to others with all of the popcorn flying around!)
Over-time I learned that in order for those kernels to mean anything to anyone else, I need to create bite-sized popcorn balls before I shared them.
• For me that means pulling those kernels from my brain and writing them down.
• Then thinking through what is there and sometimes just letting it sit for awhile.
• It means researching and reading, and listening, thinking and then “balling” the perfect kernels.
• Doing all of that takes time.
• But it helps me turn mountains of data and stories into something meaningful.
• In that process I learn and grow and am better equipped to help others.
As a small business owner I’ve learned that spending my time in that space is one of the most important things I can do. And as a result I’ve decided to hire a Virtual Assistant so that I can stay focused on listening, learning, sorting and “balling”!
Shortly after I made that decision, I read this article about Einstein. Wow! What a powerful way to reinforce that decision!
So tell me: In your position what should you spend more time on?
Guest post via:
Chery Gegelman, President
Giana Consulting LLC
Chery helps individuals and organizations seek truth, connect dots, solve problems and amplify their potential. She is a co-author of the Lead Change book “The Character-Based Leader.”
by Ace Concierge | Virtual Assistant | Jan 10, 2013 | Delegation, Entrepreneur, Virtual Assistant
Now I know you are not living in the dark ages and have read all of the recent articles regarding the prominence of content marketing. as an essential component of your marketing mix. It helps to build awareness, visibility, trust, branding, lead conversion, digital bandwidth and your reputation as a thought leader. Content marketing is delivering relevant and valuable content to your customers and prospects without selling.
In Social Media Examiner’s article, 8 Content Marketing Trends for B2B, they reviewed a recent study of 1,416 B2B marketers to learn how they leveraged content marketing in 2012, as well as the future prospects for 2013. “In 2012, 64% of marketers said that producing enough content was their number one challenge. More than half of the B2B marketers said that they plan to increase their budgets for 2013.”
This is ALL important data! Your customers and prospects are searching for relevant data to help them in their buying decisions. You want to be that driver. You want to stay one step ahead of your competition, even industry colleagues, but to do this, you must be distributing value. Meeting pain points. Making sure your content conveys the information your audience is chasing.
John Jantsch of Duct Tape Marketing created a “Total Content System™” approach which allows you to “plan, delegate, curate, create, collaborate, repurpose and generally get far more out of every piece of content you produce.” If you would like to listen to his instructional podcast click here. His system revolves around creating a monthly list of content themes, choosing your delivery platforms, and then, integrating it with your business goals.
Picture this, you must
- Duct Tape Marketing Content Calendar
1. Create a content calendar (this is John’s example ) The Experience Farm offers you a FREE 2013 Editorial Calendar
2. Choose your delivery platforms. This could be social media, podcasts, webinars, e-newsletters, hardcopy, guest blog posts, ebooks, online newspapers, chat forums or any venues where your audience lives. John lists at least 10 platforms where he will deliver his content to reach his target market.
3. The last step is to integrate your monthly themes and delivery platforms with your company goals
“When you know what your theme is this month and next month all of a sudden books, tools, articles and conversations take on new meaning and seem to somehow organize themselves for the benefit of your ongoing, long-term approach.” John Jantsch
At this point, let’s review your already busy day, full of appointments, business development, revenue generation, client appreciation, troubleshooting, maybe speaking engagements and all the rest of your core competencies. How many other tasks and projects do you manage that represent other low payoff activities that would be better outsourced?
My direction here? You are well aware of the significance of content marketing for your 2013 business growth and exceeding last year’s goals. Correct? So what is next?
The drumroll please!! As an entrepreneur, I certainly understand your excessive use of company hats and believe me, it gets heavy. I wear too many myself, but I will share with you that I too have been outsourcing to my team of Virtual Assistants. I cannot and do not want to do it all myself. If I want to continually expand my business, then I must delegate and so must you.
“The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
Maximize your potential. Focus on your core genius and let Ace Concierge manage the rest. We are not just here for your “one off” tasks and projects. Consider us your vested partner.
Let’s get your content marketing plan in place and kick off this year with a plan and a bang.
