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The Power of Social Proof
Online success isn’t just about generating rich, relevant content and being on social platforms. While all that creates the basic foundation for success, you need to build your relationships and nurture your network. [Tweet "Your community is your...
How to Grow Your Small Business
Starting and growing your business is an exciting and at times, an overwhelming endeavor. The entrepreneurial spirit is a driving force to hang your shingle and as you know, it requires a specific mindset and continued effort to sustain and expand...
Tips to organize your content overload
Bleary eyed and reaching for your coffee, you boot up your computer and start your daily diet of content consumption. It is a filling nourishment of words, intel, fired up neurons and brain overload. Or at least it can be. Personally, I can spend...
Delegating is a Growth Mentality
How often do you just want to collapse at the end of the day; falling into the couch like you’ve become an integral part of the fibers? Letting it absorb all the day’s hectic work, demands, challenges and headaches? It’s like a warm embrace from a...
Are you a social media bed head?
How many times have you started your day feeling a little discombobulated? Out of sorts or otherwise, a hot mess? Maybe your alarm didn’t go off, you’re missing a sock, can’t find your keys or worse, your coffee pot died! Oh yes it did. It’s not...
Where’s the Beef in Social Media?
Back in the day, and yes I’m dating myself here, there was an ingenious advertising campaign devised by Wendy’s using the slogan “Where’s the beef?” Everywhere, from Saturday Night Live to the White House, people were asking “Where’s the beef?” and...
Use condiments to create brand evangelists
What you serve to your customers is what keeps them coming back to you. Feed your audience more than a side dish of products and services. Anyone can make the same entree as you but when you spread on a little aioli love or some spiced up wasabi...
What makes a business owner the CEO of their company
You relish the feeling of owning and operating your own business. You are the boss. The king of your company, controlling your own destiny and driving the success of the organization. You understand the systems and processes required to prosper in...
Market Share is Relationship Share with Patti Blackstaffe
Status quo or stand up and command market share? It isn’t so simple to grab a piece of the pie when there are billions of social media users and companies searching for and sharing information. You need to find your niche, your voice or...
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