Your social media marketing efforts are the architectural structure, the blueprint toward creating communities, a positive customer experience, brand image, a following, online reputation and a strong digital footprint for a return on investment. It goes far beyond simply a few posts on various channels; it is a two-way conversation. Interaction. Collaboration. Education. Communication. Community.

Building and maintaining your online relationships will eventually turn into revenue, but it does take time and effort.

It is paramount that your digital footprint, in each platform remain consistent and representative of your goals and mission. Even your content must clearly define and support your company and brand. Everything in life has plan, an outline with action steps.

The Forbes’ article,  “7 P’s Of Social Media Marketing That Drive Results” helps to define and outline some of the basic etiquette and how to’s to build your brand and your digital landscape.

Social media is a powerful brand building tool that can drive long-term, organic growth which is sustainable through any micro- or macro-environmental threat.

Developing the value of your brand should always be a top strategic priority. Brand value has saved more than one company or product from going under in recent years. Playboy and Twinkie are just two brands that survived another day thanks to the value of their brand names.

Click to read more: forbes.com

Image courtesy of forbes.com