In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media.

While once the medium for friends to connect, social media now forms an essential part of a company’s digital marketing strategy. Nowadays, not having a presence on social media can hold your business back, preventing you from achieving your best.

Why social media is important to your brand

Social media is no longer an optional benefit for businesses but an essential method of reaching customers. There are many benefits to having a presence on social media, including:

1. Boost your brand awareness

One of the biggest benefits of managing a social media presence is that it can significantly boost your brand awareness. With billions of users utilizing social media, you will be able to place your company into the palms of more potential customers. People do not just follow brands that they know; a recent survey of Instagram users found that 60% of people had discovered a new company while browsing their timeline.

An effective digital marketing campaign across social platforms can help you to develop genuine leads with new customers, enabling you to nurture stronger relationships.

2. Become a thought leader

Alongside helping you reach more potential customers, social media can also help you establish your company as a thought leader for your industry. Regular insightful posts can showcase your company as the go-to brand for information on your industry, and 58% of businesses said they were more likely to choose a company perceived as a thought leader.

3. Reputation management

No matter whether you are using social media or not, your customers will be. Ensuring you are actively utilizing your social channels will help you to respond to your customers, allowing you to maximize your customer service offering.

By using social media, you will be able to control your reputation far more effectively. It will allow you to highlight positive messages and quickly address any negative comments before they become a major issue.

4. 24/7 marketing

Unlike other forms of marketing, your online presence will be able to work to promote your brand 24 hours a day, seven days a week. Potential customers will be scrolling through their timelines at all hours of the day, so regular and high-quality posting maximizes your productivity, ensuring you are always reaching potential customers.

Need help with your social media?

There can be no denying the importance of incorporating social media into your digital marketing. However, many entrepreneurs find they do not have the time or energy to create a successful social media strategy.

Here at Ace Concierge, we know how time-consuming creating a compelling social media presence can be. That is why our executive virtual assistant services have been specifically designed to boost your productivity and time management by providing you with full social media management services.

Our talented team knows what it takes to successfully develop and maintain an industry-leading social media presence. With years of experience managing online communities and creating proven content plans that maximize your reach, we know what it takes to ensure you stand out from your competitors.

Hiring our proven executive virtual assistant will give you the confidence your digital presence is in the best hands possible, ensuring your focus can be on expanding your business. We have helped dozens of entrepreneurs transform their brands, so if you want to find out how we can help you, get in touch today.