{"id":2065,"date":"2014-02-18T07:12:49","date_gmt":"2014-02-18T12:12:49","guid":{"rendered":"http:\/\/aceconcierge.net\/?p=2065"},"modified":"2014-02-11T13:30:33","modified_gmt":"2014-02-11T18:30:33","slug":"relationship-marketing-for-a-digital-world","status":"publish","type":"post","link":"https:\/\/aceconcierge.net\/relationship-marketing-for-a-digital-world\/","title":{"rendered":"Relationship Marketing for a Digital World"},"content":{"rendered":"

\"Relationship<\/a>My daughter transitioned from Montessori to public school in 4th<\/sup> grade and her first day was harrowing. My little cherub with a head full of blonde curls ran up to a potential classmate on the swing set and asked if she would be her friend. To my daughter\u2019s dismay, the other child gave an emphatic NO and ran away. Of course my heart broke when she got off the bus in tears, telling me she didn\u2019t want to go back to school and no one liked her. She had no friends.<\/p>\n

She did survive, unscathed. She graduated college in May with a degree in Forensic Science and starts training in Tampa, FL next month for her new position as a Forensic Science Technician. Yes, I am a VERY proud mom!!<\/p>\n

Whether on the playground, at a party, a networking event or online, the rules of engagement and relationship marketing all rely on some straightforward human principles.<\/p>\n

Create a meaningful, personalized experience and you will be remembered when it is THE time to do business. Business results come from fostering and enriching your online connections within your community.<\/p>\n

“When you try to get close to people you build trust. \u00a0Staying consistent with that strategy will not only build your influence and authority, but it will also help you make true connections! In order to create a personality that people will trust online, you have to learn how to make time to be personal.” Wade Harman<\/a><\/p><\/blockquote>\n

No one likes a spammy self-serving salesman. \u00a0Forget the schmoozing and big talk. Focus on creating long-term relationships based upon trust, not broadcasting content to your community. Just because someone liked or followed you does not mean you have relationship.<\/p>\n

RELATE!<\/b><\/p>\n

It is pretty simple. Nurturing a relationship of any kind requires you to relate<\/b> to another individual. To engage in dialog, share ideas and have rich conversations without an ulterior motive as your frontline purpose.<\/p>\n

    \n
  1. Listen and learn about them<\/li>\n
  2. Visit and READ their profile and business pages<\/li>\n
  3. Engage in online conversations<\/li>\n
  4. Generate a personalized experience with you and your brand<\/li>\n
  5. Use their first name<\/li>\n
  6. Comment on their blog posts<\/li>\n
  7. Reshare their content<\/li>\n
  8. Ask questions and express REAL interest<\/li>\n
  9. DEVELOP the connection<\/li>\n<\/ol>\n

    SERVE!<\/b><\/p>\n

    You can\u2019t run around wondering what everyone can do for you. Think about how you can serve others. What value do you bring to the table? Social media isn\u2019t ME ME ME! If you aren\u2019t serving and offering value then you are taking. Be a giver instead.<\/p>\n

      \n
    1. How can you solve their problems?<\/li>\n
    2. Are you able to educate or inspire?<\/li>\n
    3. How can you offer support?<\/li>\n
    4. If you happen to see an industry related article they might enjoy, pass it on<\/li>\n
    5. Make introductions to other like-minded colleagues and followers<\/li>\n
    6. Serve others as you want to be served<\/li>\n<\/ol>\n

      \u201cRelationships are the new currency.\u201d Ted Rubin<\/a><\/p><\/blockquote>\n

      Relationship Marketing<\/strong>: You and your brand are the face of your company, the connector to deliver service, value and meaningful relationships.<\/p>\n

      \"Relationship<\/a><\/p>\n

      YOU are the CRO: Chief Relationship Officer.<\/span> <\/strong><\/span><\/p>\n

      Now get out on the playground and push that swing like you mean it.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

      My daughter transitioned from Montessori to public school in 4th grade and her first day was harrowing. My little cherub with a head full of blonde curls ran up to a potential classmate on the swing set and asked if she would be her friend. To my daughter\u2019s dismay, the other child gave an emphatic […]<\/p>\n","protected":false},"author":4,"featured_media":2068,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[108,36],"tags":[212],"class_list":["post-2065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-2","category-social-media","tag-relationship-marketing"],"yoast_head":"\nRelationship Marketing for a Digital World<\/title>\n<meta name=\"description\" content=\"Relationship marketing isn't rocket science. 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