by Ace Concierge | Virtual Assistant | Feb 17, 2013 | Small Business, Social Media
Listening in on the digital chatter is essential to your social media success and company expansion. You need to know about your industry, brand, competitors and trending topics but where do you start? There are hundreds of tools to help you to listen more, engage on a deeper level, troubleshoot, follow trends that influence your business, identify prospects, increase your ROI and to develop your network, all enabling you to grow your business and manage your online reputation as a thought leader.
Creating your online brand and reputation requires active listening, not just pushing content. The variety of platforms is exhaustive so choose a few, set up keyword alerts and monitor the content and voice in your stream. Test drive some of the FREE tools listed below to begin listening and analyzing your social media marketing efforts.
Develop your goals and strategy with a few tips in “Social Media Monitoring: Horton Hears a Whos”
Here is a great infographic about social media monitoring tools. If you scroll to the bottom of the image, you will see many of the ones mentioned in this post.
FREE Social Media Monitoring Tools
Bottlenose Real-time social intelligence engine searching social media with up to the minute news
Engag.io Monitor and engage in your online conversations on one platform. “Your Inbox for Online Conversations and Relationships.”
FollowerWonk Find, analyze and optimize your Twitter following
Google Alerts Receive email alerts based upon your keywords
Google Reader Harvest relevant content, RSS feeds, blog posts and websites
Guzzle Topic based news aggregator monitoring hundreds of feeds
Monitter Twitter real time keyword search
Social Mention Monitors 100 + social media sites bringing you all social media results relevant to your search query (keywords)
Topsy Search and analyze the social web
Twazzup Real time Twitter search engine
TweetLevel Keyword search, analyze and engage: Identify top Twitter influencers, real time keyword and hashtag insight, company buzz
Twtrland Visualizes social footprints; use keywords, hashtags @ name
Twubs Search industry and trending hashtags
Uvrx Social search using keywords, hashtags, names, brands
WhosTalking Social Media search tool, combining data taken from over 60 of the internet’s most popular social media gateways
Your turn: what are some of your favorite tools or suggestions?
by Ace Concierge | Virtual Assistant | Jan 6, 2013 | Entrepreneur, Small Business, Virtual Assistant
You don’t generate revenue by posting on your blog, scheduling social media updates, searching for relevant content or images for your e-newsletter, creating Google keyword alerts, content curation, editing/proofing your website or sending appointment reminders. While these sample tasks are vital to your daily business operation, they are all low payoff activities that do not directly produce income. They inhibit your “real” productivity. Sustainable growth is derived from doing more of what creates growth and less of what seizes your time in the name of growth. You must determine the most profitable use of your working hours.
“Simplify, delegate, or eliminate other low payoff routines and activities that absorb too much of your time. This common-sense approach frees you for productive work on high priority items.” Strategic Essentials
Your valuable time is best spent focusing on your core genius, doing what only YOU can do to produce revenue for your business. Essentially, your income is limited by your time. If you are hindered with all of the backend details and daily minutia, you are not able to concentrate on business development, customer experience, creating relationships, engaging with your tribe, creating new products, planning your goals and action steps or networking with other industry thought leaders.
Case Study
Social Media Woes:
You are set up with some basic social media platforms, but realize that to create engagement, increase visibility, generate a sense of trust and build your tribe, you need some assistance.
Enter the Virtual Assistant:
- Discuss key market initiates, where do your clients commune, who is the competition
- Important industry keywords
- Create keyword alerts across multiple services
- Enhance social visual image of social media pages
- Set up news aggregators to deliver targeted content
- Create RSS feeds for industry blogs for post commenting or content generation
- Design content calendar
- Find/follow pertinent groups or lists
- Research, write and deliver relevant posts
- Edit/proof your blog content
- Regularly monitor and update your social media
- Other VA industry secrets employed! 🙂
In reviewing this list of a few of the social media management processes we administer, how much time do YOU have to spend to successfully handle your online reputation and brand?
These are low payoff activities but in the digital world, they are crucial essentials to building your positive online presence.
If you want to operate at your maximum efficiency level, focusing on only your high payoff activities, please contact us today!
Let’s create your strategy together.
by Ace Concierge | Virtual Assistant | Dec 27, 2012 | Virtual Assistant
Tight schedules, daunting To Do lists, endless commitments, overload of emails, phone calls, appointments and an ever expanding digital world makes it extremely difficult to effectively and efficiently manage our busy lives. We all know how important delegation is in relation to the success of our businesses. It is virtually impossible to execute all aspects of our daily grind, expecting gargantuan growth, innovation and revenue. There just aren’t enough hours in the day to focus on the back end admin tasks in addition to business development, forward expansion, generation of revenue, or creating the sought after customer experience.
“So unless it’s possible for you to get 10x more productive or work 10x harder, it’s physically impossible to grow your business without more people. Your business requires the hours that only more human beings can give you! Delegation is essential for hyper growth in a business.” Laura Roeder
Have you ever considered keeping track of every task or project that you work on during the week? How many of these represent your core genius or your passion? Do they generate income or are they simply some of the necessary tasks, marketing, social media or administrative duties that are part of your daily business operations?
Seriously, are these the best use of your time? Do you need to be uploading your blog posts, scheduling your e-newsletters, proofing/editing documents, responding to all emails, searching for article content, creating PowerPoints, calling vendors, confirming appointments, or managing all aspects of your social media posts? You know that this is just the tip of the iceberg of the activities that must be managed on a daily basis – all part of marketing, online reputation, visibility, customer engagement, loyalty building and so on. BUT, as vital as they all are, YOU don’t need to be doing them all. These activities are time consuming, sometimes tedious and certainly take you away from your core objectives.
Everybody needs a team to thrive and prosper. “The fact is this: Delegating tasks to others can save you a great deal of time and allow you to focus that time on the highest value-added tasks,” states Dave Lavinsky in Do Less, Achieve More: The Beauty Of Effective Delegation This excellent article posted on Fast Company clearly reiterates the fact that as an entrepreneur, you should be focusing your time on the tasks that ONLY you can do and outsource the rest. All of the low payoff day to day things are not a valuable use of your time. With only one person wearing multiple hats, there is only so far you are able to evolve.
“If you are the one consulting, you need someone else to handle client expectations, emails and scheduling. It’s always sticky if you are the one who is answering questions, invoicing and dealing with the smaller details. It can not only be disruptive to your work, but it can give the impression that you’re wearing too many hats.” Angela Jia Kim in How a One-Person Show Can Look Bigger to Clients. “You can hire a virtual assistant for just an hour or two a day to check customer-service emails, follow your process of welcoming new clients and issue invoices. If you go this route, set yourself up as if you are already a bigger firm.”
“Delegation doesn’t come naturally to many small-business owners. However, if we want healthy, sustainable business and personal lives, delegation is a critical art to master.” Nellie Akalp, “6 Tips to Master the Art of Delegation.
As mentioned above, spend one week recording every task or project you worked on and the time required to complete it. Along with that, note if it was a direct income generator (IG) or simply a day to day activity (D2D). Tally up the hours for the 2 categories IG or D2D and think about what should have been the best use of your time. What could you have delegated? If you had spent 8 hours on low value projects, imagine what you could have accomplished in that time.
What is your strategy for growth? How will you institute change for 2013?
by Ace Concierge | Virtual Assistant | Dec 18, 2012 | Entrepreneur, Life Thoughts
Feeling like you live in a shadow but dream of success requires that you don’t merely step out of your comfort zone, but you LEAP, JUMP, SCREAM or otherwise take some real concrete actions to ensure your aspirations become realities. Sitting on the sidelines with an “oh poor me” will NOT take you to the mountain top.
You must decide what is it that you truly want! Something definitive and tangible.
If you have been floating within mediocrity, feeling just reasonably comfortable but suddenly realize there is more. YOU WANT MORE! Well, what are you willing to do for it? What will you commit to?
There can be some harsh revelations during the eye opening beginning. Learning what you did wrong, to teach yourself what you can do right.
What you can do better!
Some of us may not want to admit mistakes or past errors, but until you see the failures, it is more difficult to plan your successes.
You may see other industry colleagues thriving, flourishing, while you are only treading water. You know your legs are tiring from the constancy of monotony.
Your recognition needs to act as a positive upsurge, your motivator. Create your strategy; your plan to achieve your goals.
Envision your end result and work backwards with a detailed outline of how you will make it all happen. Record timelines, players, procedures, activities and any other structures or elements that will drive you toward your end result.
- Make a vision board
- Partner with your task force
- Seek a mentor
- Create a daily schedule/To Dos
- Write out your processes
- Enlist “industry experts
- Enhance your skill-set
- Measure or track your successes/failures
- Have a deadline
It is your playing field and if you want that touchdown you must write the playbook to score.
Now get in the game.
Learn the action steps, the stakeholders and commit to creating the life you want and deserve.
”Unless commitment is made, there are only promises and hopes… but no plans.” –Peter F. Drucker
by Ace Concierge | Virtual Assistant | Sep 11, 2012 | Delegation, Time Management, Virtual Assistant
As an entrepreneur, your success depends on you, your time and your efforts. Yes, you have heard me say this before, but when we choose to manage every task or project that comes across our desk, we become less efficient, effective as well as stressed out because things are not getting done. Our high priority tasks fall by the way side while we end up doing busy work or more mundane tasks that are essentially a waste of our valuable time.
The actions you take today determine the outcomes of tomorrow.
Delegating the non-income producers is a sure fire way to strike up your productivity and output, generating a spark in your bottom-line. Your virtual assistant can be a tremendous asset to you and your company. Starting with a strong foundation and understanding is key your mutual success.
When partnering with a virtual assistant:
- Know your core genius and delegate other low payoff activities, leveraging your valuable time on essential business functions
- Share your long term and short term company goals as well as those for your VA partnership
- Provide a clear outline of project details, expectations and deadlines
- Define your most desired and effective means of communication
- Utilize your virtual assistant as a brainstorming partner, your own personal sounding board
- Understand that a virtual assistant is not an employee but a business colleague, a collaborator, helping to ensure your business goals are met
- Don’t be afraid to ask about other service solutions just because your need is not listed on their website
- Be prepared to use a variety of web-based tools that will help streamline your communications, social media and project management
- Develop a rapport and positive working relationship with open communications and accountability
- Provide feedback on all projects
Your turn!! What do you feel is most important when working with a virtual assistant?
