If you want to successfully promote your business, you need to know how to create effective landing pages. Distraction free landing pages can help you generate more leads and sales. If set up properly they can achieve conversion rates as high as 60% or more.

Therefore, today I am going to show you how to create landing pages that convert…

Find a landing page software:

The first thing you must do is get yourself a landing page software. Of course, you can always hire a designer to create the landing page for you. But using a tool will save you time and work out cheaper.

Most of the top ones provide access to several templates with which you can design your landing pages quickly. You also won’t need to hire a designer every time you need an edit. A couple of good landing page design tools you can try are Leadpages and Unbounce.

They have templates that will make it easy for you to design webinar landing pages, product landing pages and more.

Design the landing page:

After you choose your landing page software choose a template that will suit your project best. Then you can begin designing your landing page. Start by writing a headline. It should be both attention grabbing and enticing as it needs to convince people to read the rest of the landing page.

You should also optimize it for social media so that the headlines will drive more clicks and shares.

Next, write the body copy. The goal of the body copy should be to convince people that signing up for the content in exchange for their details or buying the product is worth it. The best way to do this is by discussing the benefits of the content or product.

Start with a short paragraph and then continue with bullet points that quickly state the benefits.

After that you can end with a call to action that asks people to ‘Sign Up’ or ‘Buy Now’ to gain access.

Here’s a good example of a landing page from Hubspot that promotes a free marketing assessment…

As you can see it starts with an attractive headline followed by a sub headline. After that you have a couple of short paragraphs which are followed by bullet points that state the benefits of the assessment.

Finally, it ends with a call to action that asks people to fill up the form.

Another important step they have taken here is adding their logo at the top. When people see this they will instantly know that this is a promotion from Hubspot. If you don’t have a logo, you should at least add your company name at the top.

Attach it to a domain:

The aforementioned landing page design tools can host your landing page. So, you can set them up there. But if you want them to have an extra layer of credibility you should host it on your own domain. When people see that the name on the logo matches with the one in your URL they will trust you more.

So, attach it to your website.

If you are a startup and haven’t got a website, you can purchase one using a domain name finding tool.

When you type in the name of your company in the search field it will find all the domain names available and you can buy the one you like most.

Once you have a domain you can attach the landing page to it and it will look very credible. Some landing page design tools have their own WordPress plugins. So, if your website runs on WordPress, adding the landing page to it should be much easier.

Send traffic and test results:

The next thing you must do is send traffic to this landing page. This should be done through both organic and paid methods.

While you do this watch out for the conversion rates to see if they meet the industry standards. If it is not converting well enough you should make some modifications to see if it improves.

Split test different versions:

Another thing you can try is to split test your landing pages right from the start. This is where you create different versions of your landing page and then simultaneously send the same amount of traffic to all of them to see which converts the best. To help with split testing you can use a free tool like Google Optimize.

Now create your landing pages…

This is how you create landing pages that convert. Start by getting a landing page design tool. Next, choose a template and add your copy to it. After that you can attach it to a domain and send traffic.

While you do this you should regularly monitor your page to make sure it is converting well enough.

How do you create your landing pages? Do you use any tools or do you design them from scratch? Please leave your comments below.

Guest Author

Mitt Ray is the founder of Social Marketing Writing, where you can download 100 free social media background images.

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