by Ace Concierge | Virtual Assistant | Jun 12, 2013 | Small Business, Time Management
How many hours do you spend online checking email, reading posts, searching for information, checking sports scores, reviewing competitors, tweeting, sharing content or setting up reminders? These activities are necessary but also very time consuming and at points, a distraction away from business. What if there was a simple tool to help you automate some of this work, have it delivered to your communication channel of choice and was at no cost to you?
Launched in 2010, “If This, Then That” is FREE service that allows users to connect 62 different channels with “recipes” to help optimize your business, your life and your content. You create triggers “if this” happens “then that” which is the action, pushes the data to your desired channel.
Sample recipes:
- Push RSS feeds to Twitter, Facebook, LinkedIn or Buffer
- Receive a text message, email or phone call when a particular hashtag is posted
- Have Facebook or Instagram images sent to Dropbox
- Receive a text message if there is a forecast for rain
- Star a Gmail and have it delivered to Evernote
- Add Foursquare check-in history to Google Calendar
- Receive a text message for new Gmail notifications
- Send email attachments to Dropbox
- Send an email to IFTTT to call your phone if it is missing
- Automatically create a Twitter list of new followers to review at a later date
- Twitter keyword search to your email
- Schedule tweets using Google calendar
- Have ESPN sports scores and breaking news delivered to your inbox
As you can see, the possibilities are almost limitless. By creating your recipes, you will save time and be a little more productive and organized. It is one of my favorite tools, simplifying content curation and automating a few of my daily projects.
“Time is really the only capital that any human being has, and the only thing he can’t afford to lose.’” – Thomas Edison
How do you use IFTTT?
Image credit: IFTTT
by Ace Concierge | Virtual Assistant | Feb 17, 2013 | Small Business, Social Media
Listening in on the digital chatter is essential to your social media success and company expansion. You need to know about your industry, brand, competitors and trending topics but where do you start? There are hundreds of tools to help you to listen more, engage on a deeper level, troubleshoot, follow trends that influence your business, identify prospects, increase your ROI and to develop your network, all enabling you to grow your business and manage your online reputation as a thought leader.
Creating your online brand and reputation requires active listening, not just pushing content. The variety of platforms is exhaustive so choose a few, set up keyword alerts and monitor the content and voice in your stream. Test drive some of the FREE tools listed below to begin listening and analyzing your social media marketing efforts.
Develop your goals and strategy with a few tips in “Social Media Monitoring: Horton Hears a Whos”
Here is a great infographic about social media monitoring tools. If you scroll to the bottom of the image, you will see many of the ones mentioned in this post.
FREE Social Media Monitoring Tools
Bottlenose Real-time social intelligence engine searching social media with up to the minute news
Engag.io Monitor and engage in your online conversations on one platform. “Your Inbox for Online Conversations and Relationships.”
FollowerWonk Find, analyze and optimize your Twitter following
Google Alerts Receive email alerts based upon your keywords
Google Reader Harvest relevant content, RSS feeds, blog posts and websites
Guzzle Topic based news aggregator monitoring hundreds of feeds
Monitter Twitter real time keyword search
Social Mention Monitors 100 + social media sites bringing you all social media results relevant to your search query (keywords)
Topsy Search and analyze the social web
Twazzup Real time Twitter search engine
TweetLevel Keyword search, analyze and engage: Identify top Twitter influencers, real time keyword and hashtag insight, company buzz
Twtrland Visualizes social footprints; use keywords, hashtags @ name
Twubs Search industry and trending hashtags
Uvrx Social search using keywords, hashtags, names, brands
WhosTalking Social Media search tool, combining data taken from over 60 of the internet’s most popular social media gateways
Your turn: what are some of your favorite tools or suggestions?
by Ace Concierge | Virtual Assistant | Jan 6, 2013 | Entrepreneur, Small Business, Virtual Assistant
You don’t generate revenue by posting on your blog, scheduling social media updates, searching for relevant content or images for your e-newsletter, creating Google keyword alerts, content curation, editing/proofing your website or sending appointment reminders. While these sample tasks are vital to your daily business operation, they are all low payoff activities that do not directly produce income. They inhibit your “real” productivity. Sustainable growth is derived from doing more of what creates growth and less of what seizes your time in the name of growth. You must determine the most profitable use of your working hours.
“Simplify, delegate, or eliminate other low payoff routines and activities that absorb too much of your time. This common-sense approach frees you for productive work on high priority items.” Strategic Essentials
Your valuable time is best spent focusing on your core genius, doing what only YOU can do to produce revenue for your business. Essentially, your income is limited by your time. If you are hindered with all of the backend details and daily minutia, you are not able to concentrate on business development, customer experience, creating relationships, engaging with your tribe, creating new products, planning your goals and action steps or networking with other industry thought leaders.
Case Study
Social Media Woes:
You are set up with some basic social media platforms, but realize that to create engagement, increase visibility, generate a sense of trust and build your tribe, you need some assistance.
Enter the Virtual Assistant:
- Discuss key market initiates, where do your clients commune, who is the competition
- Important industry keywords
- Create keyword alerts across multiple services
- Enhance social visual image of social media pages
- Set up news aggregators to deliver targeted content
- Create RSS feeds for industry blogs for post commenting or content generation
- Design content calendar
- Find/follow pertinent groups or lists
- Research, write and deliver relevant posts
- Edit/proof your blog content
- Regularly monitor and update your social media
- Other VA industry secrets employed! 🙂
In reviewing this list of a few of the social media management processes we administer, how much time do YOU have to spend to successfully handle your online reputation and brand?
These are low payoff activities but in the digital world, they are crucial essentials to building your positive online presence.
If you want to operate at your maximum efficiency level, focusing on only your high payoff activities, please contact us today!
Let’s create your strategy together.
by Ace Concierge | Virtual Assistant | May 16, 2012 | Social Media
Most companies have realized the tremendous benefits of creating communities and becoming involved in social media. It is a vital component to your business, marketing, sales and customer service strategies.
Some companies fear creating a social media presence because they believe that if they do, they may provide their audience with a platform to complain or otherwise post negative feedback. Whether you create your community or not, the “talk” is still out there and if you are not listening, then you are missing the opportunity to troubleshoot and amend any potential detrimental comments about your organization.
The Internet is a vast abyss of content and if a customer or prospective buyer is having an issue with your company, they will surely voice their opinions and with the viral reach of social media, you need to be able to counteract and turn the situation around before it spirals out of your control.
Your company can create alerts using Google, YAHOO, Twitter or other social media tools for keywords to monitor the chatter about you and your business. Isn’t it better to know what is being said than to hide from the conversation?
Be proactive and take the opportunity to listen and respond to what your audience is saying. It will help to create loyal customers, increase sales, provide customer service, instill goodwill, and give your company the chance to provide the best service and industry voice.
Real Life Example:
Recently I was having issues with AT & T and I chose to utilize social media to reach out vs continuing to endlessly remain on hold or deal with offshore techs. After 3 months of conventional methods, I chose to tweet and post on Facebook. My voice was heard- loud and clear!! I received responses on Twitter and Facebook and shortly thereafter, 3 phone calls from their corporate offices. My problems were solved, I received credits and now have direct phone numbers of people who can make a difference.
This was not the first time I used social media to get in touch with organizations who were not responding to phone calls or emails. These companies are listening to the conversations and responding. Social media proves to be a valuable customer service tool.
You don’t have to tweet, or Facebook, or even blog. But choosing not to embrace social media, even minimally, is choosing to be invisible.” Cindy Kraft
Your customers are talking, are you listening?
