When was the last time you performed a real social media audit on yourself and your business? Hopefully you maintain a spreadsheet or some sort of document outlining your social channels and online strategy to support and update your marketing efforts. If not, you may not be unaware of any broken links or possible inconsistencies whether in your email signature, online bios, website or the vast array of social media tools you employ.

When people search for you, what will they find and see about your brand?

Remember, your consumers, clients, colleagues and prospects are searching for you and clicking on your links. Your digital presence needs to be current and sending a uniform message. If there are errors or inconsistencies, consider the message you are sending to your audience.

Here is a recent example from a social media audit: broken links in the email signature and website, some of the navigation buttons returned an error page, the social bios did not match any of the social media posts, the most recent post was 1.5 months ago, there was no indication of the business or industry in anything that was shared, and there was little to no engagement on social channels. This is only the shortlist. I did not understand what the company truly did for their consumers. I was clueless.

“Your brand is the sum total of perceptions about your product in the heads of your relevant audience.” Mahesh Murthy

Every online platform should mirror your brand image, voice and mission. Take the time to review your email signature, bios, channels, content marketing; anything you share should resonate with your industry and your company. The last thing you want to do is trigger any confusion as to what you do or who you serve. There should be no question.

Deliver credibility!

Project a consistent brand image and you will make your brand more identifiable, giving your potential customers a sharper indication of your company’s identity, goals and culture. You will create the know, like, trust factor enabling you to convert your audience into customers and brand ambassadors.

A strong standardized brand image will help you establish your online reputation as a solid professional and reliable company. People will look to you as a valued resource and partner.

Be a thought leader.

Be a connector.

Be a giver.

If you are sending mixed messages, have broken information, or lack frequency and consistency, you won’t have an audience.

Without an audience, you can’t sell anything.

We live in a trust society. And people learn about you from your platforms. All of these things need to be in play if you want to hit a homerun.

Look at the statistics below: If all of these people below are online, don’t you want them to have a clear, concise idea of who you are, what you do, and who you serve?

• Facebook has over 1.15 billion active users.
• Google+ has 343 million active monthly users.
• Twitter has over 288 million monthly active users.
• LinkedIn has now reached 238 million users.
• YouTube has over 1 billion unique visitors every month.
• Instagram has now reached 130 million users.
• Pinterest has 70 Million users.

What’s your message? If you are interested in another pair of eyes to review your channels and marketing efforts, please send us a message.

Let’s clean up your digital footprint so it is more than a shadow in the dark!!