Ace Tidbits

Get Focused and Increase Your Productivity! Tune out your distractions and turn off notifications to get some work done. Have a great day.
"It's all about the quality of life and finding a happy balance between work and family and friends." -Philip Green
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“Time, like a snowflake, disappears while we're trying to decide what to do with it." - St. Louis Bugle
Planning and creating action steps will help increase your productivity. Tune out distractions of all kinds and stay focused to complete your To Do list.
" You will never find time for anything. If you want time you must make it." - George Buxton
40% of employees work overtime or bring work home with them at least once a week.- Xylo Report, Shifts in Work and Home Life Boundaries
Put the power back into your presentations! Have your VA create your PowerPoint presentations.
“How you spend your time is more important than how you spend your money. Money mistakes can be corrected, but time is gone forever." - David B. Norris
"Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it.” Donald Rumsfeld
Are you double booking or missing key appointments? A VA can help manage your calendar and schedule appointments for you.
To Do list in place for the day! Creating action steps and priorities to ensure timely delivery and efficiency for our client's projects!! Have a productive day.
"The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
Want a stronger Social Media presence? Your VA can help create, schedule and manage your posts, tweets and social media accounts.
"Productivity is less about time management than it is about mind management.” David Kadavy
"The whole life of man is but a point in time; let us enjoy it." – Plutarch
“When asked what their number one concern was about their career in 2002, 32% of the respondents said Work/Life balance" -Office Team Specialized Administrative Staffing Survey, 2002
“Although your time and attention are finite, the demands on your time and attention are infinite.” Merlin Mann
Want to blog more often? Have your VA post and schedule your blog posts for you, allowing you more time to write and create.
"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” Napoleon Hill
Spell check may not be enough, have a VA proof and edit your important document before you send it out.
Wish you had a form for that? Give the details to your VA to create a custom form for your business.
"Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill
Small business can look BIG when a VA manages VoiceMail, Email Inbox and Social Media. Have a bigger presence with VA support.
“Doing more things faster is no substitute for doing the right things.” Stephen R. Covey
“Companies need to shift their focus to grow engagement with their fan base, not just to collect more fans.” Mike Hotz
Stay in touch with your customers, have your VA create and send your newsletter for you on a regular basis.
A VA can help you to focus on the bigger picture.
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter
Tune out and turn off to maintain your focus!!! Get those projects done with 100% of your attention.
Your Virtual Assistant can create business letters, spreadsheet, and presentations your clients will adore!
The Ace plate is full of wonderful diverse client projects for the week. Productive working on events, doc edits/proofing, social media mgmt, blog posts, writing, e-newsletters and more. What are you doing?
Thanks so much for visiting Ace Concierge. Please let us know how we can best assist you with your time management and productivity.
A Virtual Assistant is YOUR vested business partner.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
"It's not just about consuming content, but sharing it, passing it on, and adding to it." - @ariannahuff
"Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli
How many hours do you think you spend searching and reading sharable content? Outsourcing your content curation gives you more time to focus on relationship building.
“Companies that blog get 55% more web traffic and 70% more leads than those that don’t.” -Hubspot
“Do what you do best and outsource the rest.” Robert G. Allen
"I’m convinced that virtual assistants are the future. Honestly, it’s one of the best decisions I ever made.” Michael Hyatt
“The first rule of management is delegation. "Don’t try and do everything yourself because you can’t.” Anthea Turner
"In order to grow a successful business, it’s important to let go of some perfectionism and delegate certain tasks so you can focus on your strengths." Diana Adams
“You cannot grow your business all on your own so stop trying to. It’s time for you to trust others to help you. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
"Most entrepreneurs have great talents but many times they think they can do it all. That can really stall the growth of the business. By outsourcing the day to day back-office tasks, the business owner has more time to focus on generating income." Laura Lee Sparks

Latest Ace Tweets

RT @ValueIntoWords: To accelerate your life, you must learn how to CREATE VALUE in every interaction + more key skills that will accelerate your life + career in 2018! dlvr.it/QBxpbf by @TrippBraden dlvr.it/QBxpcZ pic.twitter.com/j4B1CE85IJ

About 37 minutes ago from ♥ Suzie ♥'s Twitter via Hootsuite

Testimonials

“I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. She also stays current in the latest technology; every time I work with her, I pick up several new time-saving tips to benefit my business.” J.V. Miller Partner/Founder
“Susan has provided virtual assistance to my business for a number of years. Initially the work was ad-hoc, however I soon began to delegate more of the routine work and Susan became an integral part of running important functions in our business. Susan is hard-working, diligent and honest. Susan has done everything from researching trade-mark law, market research, document and presentation preparation to managing an overflowing in-box. I highly recommend Susan (Ace).” M. Field Pres/CEO
"Suzie is one of those rare gems that I honestly couldn't recommend highly enough. Not only does she possess fabulous strategic and social media skills but she's just a joy to work with. She's creative, unbelievably responsive, timely and proactive, and she's also really interested and invested in her clients' successes. Hands down rave reviews for Suzie and all of her talents!" Christine A. Founder/CEO
“I personally and highly recommend Susan Kummins-Poirier and her company Ace Concierge. As a result of her tireless and professional efforts, we have grown our Social Media coverage and our web presence dramatically. Suzie is very professional, attentive to detail, intelligent and resourceful. She took the time to study our company and our industry and in the process has become an indispensible part of our team. Through her efforts we have been asked to be part of a national TV show on wood fired cooking, we have given several interviews on wood fired cooking to internet radio stations, and her efforts have brought on several new dealers. On a personal side, Suzie, with her cheery disposition, is always a delight to talk with, but professionally and socially. She is very timely in her responses and in our opinion is a top ranked Virtual Assistant who would be a great addition to any company or team.” - Jeffrey H. Pres/CEO
“Hiring Suzie to take care of my admin tasks is one of the smartest business decisions I've ever made! She is very responsive to my needs, in a professional, confidential manner. She is always ready to help me with whatever needs doing, with a can-do attitude. She saves me thousands of dollars by doing the work I have no business doing. I recommend Suzie and her work without reservation! She is fun, intelligent, efficient and a joy to work with.” - Charrise M. CEO/Business Coach
“Susan's the best. I shy from absolutes, especially in recommendations. But in this case it is absolutely true that she's the best. She's attentive, detail-oriented, relentless until she delivers the best results for you, clear, always striving to find a better solution for you, well-connected as everyone seems to know her and she has a great sense of humor which is so valuable in these stressful times of constant change. Susan's the best.” - Zane S. CEO
“As a business owner, my time and energy are valuable. I could spend time sending out client contracts, confirming appointments, doing mailings, automating newsletters, sending invoices or doing marketing research. As a business coach, I encourage entrepreneurs and business owners to outsource as much as possible so they can do what they do best, serve their clients and close business. Outsourcing to Ace Concierge has allowed me to grow my business by 36% this past year and the trusting, dependable professional service is a small investment in comparison to the return. Thank you Susan for your continued professionalism.” - Debora M., President- Nashua NH
“Ace Concierge made the impossible possible. My boss requested that I arrange for a bottle of champagne to be delivered to one of the partners of the firm I work for in Washington, DC. It wouldn’t have been a difficult task except he wanted this done on a Saturday and this particular partner happens to live in New Hampshire, where it is prohibited to ship alcohol. Luckily, I found Sue. She picked up the bottle of champagne within an hour of my call and had it successfully delivered before I was even out of bed on Saturday morning! Thanks, Sue— you were a lifesaver.” - Amy C, Washington, D.C.
“We have been using Susan for the last few years as our primary virtual assistant. She has done an outstanding job for us. Quick to follow up and very thorough. We are quite pleased with her work. S. Buser, MD Founder/Pres.
“I hired Suzie as a virtual assistant but over the last few months helping with my social media presence and my blog, she's become a friend. She is extremely organized, very capable, creative and helpful. She brings great skill and a wonderful attitude to everything she does. She created some processes for the way things worked with guest bloggers that streamlined and simplified the way our multi-author blog operated. I highly recommend Suzie and Ace Concierge! You can trust her to do what she says on time, with quality, energy, and a passion for excellence!” M. Henry. Sr. Pres/CEO
"If you're a solo-preneur and think it's best to do everything yourself, think again. And talk to my VA @AceConcierge. She rocks my world!" ~C.M.
"Rarely have I met, much less hired, a more organized, efficient, and thoughtful professional than Susan. She goes the extra mile, exceeds expectations on every assignment, and demonstrates time and again that her ideas and creative strategies are inspired as much on her own time as on her client's time. I would strongy commend Susan's expertise and vibrant personality to any Senior Manager or Top Executive choking on family vs. work responsibilities." - Alan B., President/CEO - Durham NH
"An amazing human being, an incredible friend, and it all started when she became my VA. The business would not be as far along as it is without her!" Patti B - President/CEO
Suzie has done work for me and I've been very happy with her service, responsiveness and sense of humor. If you need help, don't miss the opportunity to work with Suzie. D.E.
Suzie's energizing, creative personality and razor-sharp, organizational focus drive ROI for your company. She proved to me that 2 heads and sets of hands are better than one in helping me create sustainable marketing, prospecting, sales and scheduling systems. As Steve Urquhart articulated well, her 'on-demand' offerings relieve the pressure of daily delegating. I know that if next week a new project or marketing need arises, I can reach out to Suzie, and she'll alleviate the work load as a true partner to business, while also offering unexpected value adds along the way. For service, quality and enthusiasm, call or write Suzie! JBP
I've been working with Suzie for almost 2 years now and I couldn't have built my brand without her! She's been there to help with everything from posting blog posts and Twitter feeds to getting my doctor's appointments arranged while I've been going through both cancer treatment and business start-up. She's awesome! LJL
I am pleased to be the first one to post a review for Suzie and Ace Concierge services (on Facebook) ... even if you don't think you need a virtual assistant or you aren't sure what you could delegate, you need to give Ace Concierge a look. You will be amazed by the level of service and quality of work! And with value pricing that lets you set up support services in blocks of hours, you will have the ability to delegate on demand and get outstanding work on time and above expectations. Be prepared to be thrilled! S.U.
"I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. In the four-plus years we have worked together, Suzie has stayed current in the latest technology - no easy feat! Every time I work with her, I pick up several new time-saving tips to benefit my business." Jennifer M. Founder/CEO

How to Create an Effective Social Media Strategy for 2018

To successfully promote your business with social media, you need a strategy in place. A well-built strategy provides your business with a path that works. It also makes it easy to measure results and check if what you are doing is working or if you need to make changes.

Therefore, in this post I am going to show you how to create an effective social media strategy for 2018. Read my tips and implement them to ensure you get positive results from your social media marketing in the new year…

Choose goals:

A strategy only works if it is results oriented. Hence, before you create your strategy you need to choose goals. For example, if you are running a business the main goals of your social media strategy should be to generate more revenue or things that contribute to boosting revenue like traffic and leads.

Most people make the mistake of choosing apex goals like increasing engagement and followers. These goals are important too and should be part of your strategy, but they shouldn’t be your apex goals. Only have apex goals that have a direct impact on your revenue. After that begin choosing the secondary goals that can have an impact on your apex goals.

Research your audience, social networks and competitors:

Once you know your goals you need to conduct plenty of research to learn as much as you can about your audience. For this you should conduct interviews and surveys.

Conduct social media research

write longer posts

Also, checkout the latest social media demographics research put out by credible organisations like Pew.

Once you know your audience and the networks they use you should conduct research on the social networks they are most active on. Next figure out which ones you would like your business to be active on.

Once you know the social networks you want to use you can learn the best practices and use social media analytics tools to spy on your competitors. See what type of content they create and how it is working for them.

Practice visual content creation skills:

If you look at the fastest growing social networks right now (Pinterest, Instagram and Snapchat) you will realise that they are very visual centric (you can only post visuals on these networks). Also, if you checkout recent research on established networks like Facebook you will see that images drive the highest engagement here.

This is why you should invest plenty of your time to learn as much as you can about creating visual content. This should include understanding basic design principles and the types of images that fare well on different networks.

Once you understand this, creating great visual content shouldn’t be a problem as there plenty of online visual editors that make the process of design easy. They come with premade templates and design ideas too.

Create social media visuals

Create social media visuals Ace Concierge

A company that certainly understand the importance of visual content is Whole Foods. Make sure you checkout their Pinterest and Instagram pages to gain some inspiration.

Incorporate blogging and other content:

Building a social presence with engaging content is an important step, but along with this you must share content from your blog. This lets you transfer some of the engagement onto your blog where you will have the opportunity to convert traffic to leads and sales.

Write longer posts

write long top quality posts

For best results you should step away from creating short blog posts as a study by Buzzsumo found that long posts between 3,000 and 10,000 words get the most shares. But make sure the entire post is filled with quality information. Just beefing up a blog post with filler content won’t do.

Write long top quality posts

 

Conduct social media research Ace Concierge LLC

An example of a quality post is Social Media Marketing Made Simple by Neil Patel. It is over 3,000 words long, but every inch of it is filled with quality information.

You should publish long posts like this a few times a week. But if you are pressed for time try you can write them once a week or once every 2 weeks.

Along with the blog post create other forms of content like ebooks, white papers and webinars that can convert blog traffic into leads.

Regularly modify your strategy:

No matter how carful you are with the initial research, you won’t set up the perfect strategy in your first attempt. On top of that industry trends change and social networks are redesigned with the introduction of new features. Hence, you should use a good analytics tool to regularly analyse your strategy and make any modifications if necessary.

Gradually you will be able to build the perfect social media strategy. Of course, you will need to make modifications every few months as trends and features change.

Now go and set up your strategy for the new year…

These are all the steps you must follow while creating an effective social media strategy for 2018. Start by choosing your goals and gathering as much data as you can on your audience and the social network they frequent. Next spy on your competitors and see what’s working for them.

After that get active and begin creating visual content and blog content that will help you accomplish your business goals. And don’t forget to regularly analyse your results and determine if what you are doing is working.

Guest Author

Mitt Ray
Mitt Ray is the founder of Social Marketing Writing, where you can download 100 free social media background images.

Connect with Mitt

Twitter: https://twitter.com/mittray
Linkedin: https://uk.linkedin.com/in/mittray
Facebook: https://www.facebook.com/socialmarketingwriting

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