Ace Tidbits

Get Focused and Increase Your Productivity! Tune out your distractions and turn off notifications to get some work done. Have a great day.
"It's all about the quality of life and finding a happy balance between work and family and friends." -Philip Green
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“Time, like a snowflake, disappears while we're trying to decide what to do with it." - St. Louis Bugle
Planning and creating action steps will help increase your productivity. Tune out distractions of all kinds and stay focused to complete your To Do list.
" You will never find time for anything. If you want time you must make it." - George Buxton
40% of employees work overtime or bring work home with them at least once a week.- Xylo Report, Shifts in Work and Home Life Boundaries
Put the power back into your presentations! Have your VA create your PowerPoint presentations.
“How you spend your time is more important than how you spend your money. Money mistakes can be corrected, but time is gone forever." - David B. Norris
"Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do the reverse. Resist it.” Donald Rumsfeld
Are you double booking or missing key appointments? A VA can help manage your calendar and schedule appointments for you.
To Do list in place for the day! Creating action steps and priorities to ensure timely delivery and efficiency for our client's projects!! Have a productive day.
"The first rule of management is delegation. Don’t try and do everything yourself because you can’t.” Anthea Turner
Want a stronger Social Media presence? Your VA can help create, schedule and manage your posts, tweets and social media accounts.
"Productivity is less about time management than it is about mind management.” David Kadavy
"The whole life of man is but a point in time; let us enjoy it." – Plutarch
“When asked what their number one concern was about their career in 2002, 32% of the respondents said Work/Life balance" -Office Team Specialized Administrative Staffing Survey, 2002
“Although your time and attention are finite, the demands on your time and attention are infinite.” Merlin Mann
Want to blog more often? Have your VA post and schedule your blog posts for you, allowing you more time to write and create.
"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.” Napoleon Hill
Spell check may not be enough, have a VA proof and edit your important document before you send it out.
Wish you had a form for that? Give the details to your VA to create a custom form for your business.
"Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along.” Napoleon Hill
Small business can look BIG when a VA manages VoiceMail, Email Inbox and Social Media. Have a bigger presence with VA support.
“Doing more things faster is no substitute for doing the right things.” Stephen R. Covey
“Companies need to shift their focus to grow engagement with their fan base, not just to collect more fans.” Mike Hotz
Stay in touch with your customers, have your VA create and send your newsletter for you on a regular basis.
A VA can help you to focus on the bigger picture.
Work with a VA to create systems and streamline the reoccurring tasks in your office.
“It’s better to think of social media tools as amplifying customer opinion rather than improving it.” Joshua Porter
Tune out and turn off to maintain your focus!!! Get those projects done with 100% of your attention.
Your Virtual Assistant can create business letters, spreadsheet, and presentations your clients will adore!
The Ace plate is full of wonderful diverse client projects for the week. Productive working on events, doc edits/proofing, social media mgmt, blog posts, writing, e-newsletters and more. What are you doing?
Thanks so much for visiting Ace Concierge. Please let us know how we can best assist you with your time management and productivity.
A Virtual Assistant is YOUR vested business partner.
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart
"It's not just about consuming content, but sharing it, passing it on, and adding to it." - @ariannahuff
"Twitter is not a technology. It's a conversation. And it's happening with or without you." - @charleneli
How many hours do you think you spend searching and reading sharable content? Outsourcing your content curation gives you more time to focus on relationship building.
“Companies that blog get 55% more web traffic and 70% more leads than those that don’t.” -Hubspot
“Do what you do best and outsource the rest.” Robert G. Allen
"I’m convinced that virtual assistants are the future. Honestly, it’s one of the best decisions I ever made.” Michael Hyatt
“The first rule of management is delegation. "Don’t try and do everything yourself because you can’t.” Anthea Turner
"In order to grow a successful business, it’s important to let go of some perfectionism and delegate certain tasks so you can focus on your strengths." Diana Adams
“You cannot grow your business all on your own so stop trying to. It’s time for you to trust others to help you. Without delegation your business will be limited by your own time and energy.” Matthew Swyers
"Most entrepreneurs have great talents but many times they think they can do it all. That can really stall the growth of the business. By outsourcing the day to day back-office tasks, the business owner has more time to focus on generating income." Laura Lee Sparks

Latest Ace Tweets

RT @ValueIntoWords: To accelerate your life, you must learn how to CREATE VALUE in every interaction + more key skills that will accelerate your life + career in 2018! by @TrippBraden

About 40 minutes ago from ♥ Suzie ♥'s Twitter via Hootsuite


“I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. She also stays current in the latest technology; every time I work with her, I pick up several new time-saving tips to benefit my business.” J.V. Miller Partner/Founder
“Susan has provided virtual assistance to my business for a number of years. Initially the work was ad-hoc, however I soon began to delegate more of the routine work and Susan became an integral part of running important functions in our business. Susan is hard-working, diligent and honest. Susan has done everything from researching trade-mark law, market research, document and presentation preparation to managing an overflowing in-box. I highly recommend Susan (Ace).” M. Field Pres/CEO
"Suzie is one of those rare gems that I honestly couldn't recommend highly enough. Not only does she possess fabulous strategic and social media skills but she's just a joy to work with. She's creative, unbelievably responsive, timely and proactive, and she's also really interested and invested in her clients' successes. Hands down rave reviews for Suzie and all of her talents!" Christine A. Founder/CEO
“I personally and highly recommend Susan Kummins-Poirier and her company Ace Concierge. As a result of her tireless and professional efforts, we have grown our Social Media coverage and our web presence dramatically. Suzie is very professional, attentive to detail, intelligent and resourceful. She took the time to study our company and our industry and in the process has become an indispensible part of our team. Through her efforts we have been asked to be part of a national TV show on wood fired cooking, we have given several interviews on wood fired cooking to internet radio stations, and her efforts have brought on several new dealers. On a personal side, Suzie, with her cheery disposition, is always a delight to talk with, but professionally and socially. She is very timely in her responses and in our opinion is a top ranked Virtual Assistant who would be a great addition to any company or team.” - Jeffrey H. Pres/CEO
“Hiring Suzie to take care of my admin tasks is one of the smartest business decisions I've ever made! She is very responsive to my needs, in a professional, confidential manner. She is always ready to help me with whatever needs doing, with a can-do attitude. She saves me thousands of dollars by doing the work I have no business doing. I recommend Suzie and her work without reservation! She is fun, intelligent, efficient and a joy to work with.” - Charrise M. CEO/Business Coach
“Susan's the best. I shy from absolutes, especially in recommendations. But in this case it is absolutely true that she's the best. She's attentive, detail-oriented, relentless until she delivers the best results for you, clear, always striving to find a better solution for you, well-connected as everyone seems to know her and she has a great sense of humor which is so valuable in these stressful times of constant change. Susan's the best.” - Zane S. CEO
“As a business owner, my time and energy are valuable. I could spend time sending out client contracts, confirming appointments, doing mailings, automating newsletters, sending invoices or doing marketing research. As a business coach, I encourage entrepreneurs and business owners to outsource as much as possible so they can do what they do best, serve their clients and close business. Outsourcing to Ace Concierge has allowed me to grow my business by 36% this past year and the trusting, dependable professional service is a small investment in comparison to the return. Thank you Susan for your continued professionalism.” - Debora M., President- Nashua NH
“Ace Concierge made the impossible possible. My boss requested that I arrange for a bottle of champagne to be delivered to one of the partners of the firm I work for in Washington, DC. It wouldn’t have been a difficult task except he wanted this done on a Saturday and this particular partner happens to live in New Hampshire, where it is prohibited to ship alcohol. Luckily, I found Sue. She picked up the bottle of champagne within an hour of my call and had it successfully delivered before I was even out of bed on Saturday morning! Thanks, Sue— you were a lifesaver.” - Amy C, Washington, D.C.
“We have been using Susan for the last few years as our primary virtual assistant. She has done an outstanding job for us. Quick to follow up and very thorough. We are quite pleased with her work. S. Buser, MD Founder/Pres.
“I hired Suzie as a virtual assistant but over the last few months helping with my social media presence and my blog, she's become a friend. She is extremely organized, very capable, creative and helpful. She brings great skill and a wonderful attitude to everything she does. She created some processes for the way things worked with guest bloggers that streamlined and simplified the way our multi-author blog operated. I highly recommend Suzie and Ace Concierge! You can trust her to do what she says on time, with quality, energy, and a passion for excellence!” M. Henry. Sr. Pres/CEO
"If you're a solo-preneur and think it's best to do everything yourself, think again. And talk to my VA @AceConcierge. She rocks my world!" ~C.M.
"Rarely have I met, much less hired, a more organized, efficient, and thoughtful professional than Susan. She goes the extra mile, exceeds expectations on every assignment, and demonstrates time and again that her ideas and creative strategies are inspired as much on her own time as on her client's time. I would strongy commend Susan's expertise and vibrant personality to any Senior Manager or Top Executive choking on family vs. work responsibilities." - Alan B., President/CEO - Durham NH
"An amazing human being, an incredible friend, and it all started when she became my VA. The business would not be as far along as it is without her!" Patti B - President/CEO
Suzie has done work for me and I've been very happy with her service, responsiveness and sense of humor. If you need help, don't miss the opportunity to work with Suzie. D.E.
Suzie's energizing, creative personality and razor-sharp, organizational focus drive ROI for your company. She proved to me that 2 heads and sets of hands are better than one in helping me create sustainable marketing, prospecting, sales and scheduling systems. As Steve Urquhart articulated well, her 'on-demand' offerings relieve the pressure of daily delegating. I know that if next week a new project or marketing need arises, I can reach out to Suzie, and she'll alleviate the work load as a true partner to business, while also offering unexpected value adds along the way. For service, quality and enthusiasm, call or write Suzie! JBP
I've been working with Suzie for almost 2 years now and I couldn't have built my brand without her! She's been there to help with everything from posting blog posts and Twitter feeds to getting my doctor's appointments arranged while I've been going through both cancer treatment and business start-up. She's awesome! LJL
I am pleased to be the first one to post a review for Suzie and Ace Concierge services (on Facebook) ... even if you don't think you need a virtual assistant or you aren't sure what you could delegate, you need to give Ace Concierge a look. You will be amazed by the level of service and quality of work! And with value pricing that lets you set up support services in blocks of hours, you will have the ability to delegate on demand and get outstanding work on time and above expectations. Be prepared to be thrilled! S.U.
"I highly recommend Suzie Poirier, my go-to choice for virtual assistant services. Suzie is efficient, thorough and highly professional. In the four-plus years we have worked together, Suzie has stayed current in the latest technology - no easy feat! Every time I work with her, I pick up several new time-saving tips to benefit my business." Jennifer M. Founder/CEO

A Fresh Perspective for Designing Digital Experiences

Digital Experiences

Let’s Rebel Against Boring  

“I fell asleep reading a dull book and dreamed I kept on reading, so I awoke from sheer boredom.”

I’d like to start this post by sharing one of my greatest fears in my role as a video producer and content developer.   Are you ready?

To have my content be boring…

You Know…

Dull, uninteresting, flat, humdrum, dull, stale, uninspiring, or just plain…


I’m hoping that’s not you.

However, the fact is that the web is full of an ample supply of boring crap interrupting our lives on a daily basis.

Plenty of it comes from businesses in the form of advertising or other repetitious marketing humdrum.

I hope you agree that it’s time to write a new script when it comes to business communications.  Our customers want more.  They expect it.


The single most daunting challenge of every content creator, be it a video producer, web developer, blog author, newsletter designer, social media manager or for that matter any business, is to be memorable, to create a memorable event.

…So memorable in fact that your content actually makes a difference to another person.  You help solve a problem, fill a need, or inspire change.

You rock someone’s world!

Joe Pine and Jim Gilmore, authors of the best selling book, The Experience Economy, call memorable events that ENGAGE people in an inherently personal way, EXPERIENCES.

In this article I’ll share some thinking on how to use some principles of experiences and experience design to create more engaging digital communications.

Let’s begin.

Recently I was attracted to a communications effort that was the opposite of boring- one that I would define as engaging and memorable.

Here are some background details.

I began pursuing this new business-learning program a couple of months ago. The media in the program includes 8 podcast (audio recording) and a corresponding transcript.

The business series is about transforming a business into a media company as a component of a new type of marketing strategy.   The theme is ‘Media not Marketing.’

How engaging is this new content?

I look forward to new weekly episodes and at times have even been excited when announcements arrived in my Inbox.  OK … You might be thinking…Bill needs to get a life.  After all, podcast and webinars are a dime a dozen.  Snooooze City… Right?

But really… when’s the last time you were looking forward to an e-mail announcing another episode of business content, that seemed to talk directly to you and your needs.

There’s a lesson here.  Let’s explore in greater detail.

But first, it might be helpful if I put this experience thing into some context for you.

Another words, why the heck is a video producer writing a blog post connecting experiences to business communication.

My Big Find

My journey into the world of experiences began 10 years ago after re-defining the work I do as a video storyteller, as creating experiences.

My interest in the concept peaked after discovering and reading a book called  ‘The Experience Economy-Work is Theatre & Every Business a Stage’, and a trip into the Mountains of Colorado for the annual 3-day gathering (conference) of ‘Experience Economy’ practitioners and evangelist.

The journey has been on going since that first book and conference ten years ago. I’ve practically lived and breathed experiences and business experience design.

My big find is the discovery that EXPERIENCES have become the center of the new business landscape and the critical component needed for business differentiation.

Applying an experience perspective to the development of your digital content can be a game changer for your communications initiatives.   It will energize the creation process and help create memorable digital experiences, not more boring and meaningless noise. 

Let’s get back to that engaging new program that has me captivated.

Drum roll please…

The name of the program is New Rainmaker from Copyblogger Media, LLC.

I’ll apply a few experience design principles to it, that hopefully will help you start re-thinking the process content creation.

Concept One: Language is Important-An Experience vs. Content

The language you use in defining goals and their specific business outcomes can have a dramatic impact on a project’s success.   My mind goes to a very different place when I think about designing a compelling experience versus writing a newsletter, producing a video or writing a blog post.

The word experience suggests, for me anyway, something more significant, memorable and worth sharing.  It moves the bar in terms of imagining what’s possible.

New Rainmaker is an engaging experience because the program’s producers Brian Clark (The show’s star) and Robert Bruce (co-star) explore new ways, and challenge each other, to be different.  In one their ‘behind the scenes’ episodes, they openly discuss a strategy of using storytelling, theatre, and drama to make their show distinct.

Have you ever thought of your work as theatre or drama  – your business as a stage?

Concept Two: Great Experiences are Intentionally Designed

Robert and Bruce revealed in their episodes that they devoted 6 months planning the design and release of New Rainmaker.  One of their activities during the planning phase included research on current business models and mediums being used by others in the same space. (Competition)

Concept Three: Distinctive Experiences Include Elements from 4 Experiential Realms

The most engaging experiences draw from these four realms.

1. Educational –        to learn

2. Entertainiment – to have fun…. to enjoy

3. Escapist –             to do…to draw in further… to transport guest emotionally

4. Esthetic-               to be… to make your guest want to come in and just hang out…an inviting environment

New Rainmaker emphasizes the educational realm but is more engaging because of the entertainment value that is delivered by the production value designed into the learning experience.  Each episode is scripted and background music edited into the production evoking an emotion of suspense to each learning episode.  Productions are sprinkled with humor, which helps make the learning more enjoyable.

The overall experience is enhanced as it draws from the Escapist Realm.

Brian Clark accomplishes this through the effective use of storytelling.  Most notably, he shares some personal stories that help build trust with his audience.

Often during the 8 episodes, you lose the sense and feeling that you’re listening to a business presentation in front of a computer, to a feeling that you’re in the front row of a theatre.  Great storytelling transports people emotionally.

Finally, there is a touch of the Esthetic Realm mixed into New Rainmaker.  Clark and Bruce deliver a radio like performance in a conversational and personal manner.  Their down to earth style and transparency is inviting and makes you want to hang out and listen awhile longer.

Let me leave you with a final thought and question.

Maybe, business super thinker Tom Peters sums up the importance of business experiences best, in one of his ‘Essentials Book Series called Design.

 “We must understand that experience is a very big word, with far reaching implications, but it is nothing short of the basis for a totally re-imagined organizational life form.”

Are your digital communications defined, fresh, immersive, accessible, significant and transformative?

Let’s rebel against boring communications !  

Guest Author:
William Gibeault of Story Mavericks

Rock your customers- Grow your business






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