Earning a new client takes hard work, effort and a real understanding of their needs and desires. A couple of posts or knowing your own value isn’t enough. You need to actually demonstrate your expertise, gain trust and validate your ability to solve their most pressing problems.
SERVICE versus SERVICES
Your service, not services is one of the key factors that can be your unique selling proposition. Your competitor may sell the same widgets, but it’s YOU who has the opportunity to capture your audience and offer something exceptional and distinctive.
Putting an end to their troubles is what they want most. This is your real product. It is you, your service and your ability to meet the customer/prospect needs that will drive your business. Their greatest pains are your selling features; how you’ll add to their lives like the genie in the magic lamp.
You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied. Jerry Fritz
As a Virtual Assistant, a few key areas where my clients struggle are:
- Not enough time to contribute to their day to day business operations
- Social media management
- Work life balance
- Understanding the digital environment
- Focus and staying on task
- Project management
- Business development
These all essentially relate back to time; something they don’t have enough of, nor do most solo-preneurs. Let’s just say I can create a highly sought after commodity. Now if I could snap my fingers to solve “world peace” we’d all be better off.
Being in business isn’t just about the sale; it is about fulfilling needs, valuing your customer and providing impeccable service. Remember, if you aren’t making love to your clients, prospects or associates, someone else will.
Serve and deliver to generate not only happy customers, but brand advocates; the foundation of your success. Shape your organizational culture around real pledges, results and solutions to encourage the trust of your buyers and potential customers. Your business can’t survive online without it.
Your network is always looking for confirmation to ensure that a potential partnership or connection is dependable, trustworthy and “real.”
- Warrant the trust and loyalty of your audience; your community.
- Cultivate your relationships through trustworthy communications and reliability.
- Remove the feeling of vulnerability and risk of doing business with someone in the digital world.
“When you try to get close to people you build trust. Staying consistent with that strategy will not only build your influence and authority, but it will also help you make true connections! In order to create a personality that people will trust online, you have to learn how to make time to be personal.” Wade Harman
You are the architect of your business growth.
Establish trust and comfort to build the foundation for a long-term partnership. Make it evident that you genuinely care about your clients and their goals. Your paycheck comes second to their ultimate satisfaction because without them, there is no business. No success. Just a sign that says “Open.” You can’t eat that.
According to the report by Customers 2020: “The customer of 2020 will be more informed and in charge of the experience they receive. They will expect companies to know their individual needs and personalize the experience. Immediate resolution will not be fast enough as customers will expect companies to proactively address their current and future needs.”
Don’t be a statistic. Understand and acknowledge the inherent value of creating an impeccable customer experience. Innovate and be intuitive to stay at least one step ahead. Simple everyday measures to honor and respect your clients/prospects will far exceed any type of product you sell. It is the behind the scenes sincerity of thought that generates the win-win.
SERVE up some hearty unsurpassed service
What dining options do you provide?