Besides a Virtual Assistant of course?
It’s your blog.
As a direct communication outlet, your blog helps you to reach your target audience and engage on their level, on their terms. It is THE most valuable piece of company real estate you own so you need to make the most of every post beyond a simple one click, social share.
Leveraging the power of social media platforms is the shortest route to your prospects. It’s not enough just to write rich and relevant content that solves pain points and answers the most sought after questions. You must take the extra steps to reach your target audience by promoting and sharing your blog on a variety of social platforms.
Social media continues to play a very active role in most brand’s marketing strategy due to the expansive reach and opportunities for engagement. This being the case, your content marketing is paramount to driving your online success and revenue. In fact, it generates 3 times as many leads as traditional marketing at cost of 62% less. Blogging retains its space as a key component in your marketing blueprint as the centralized community to keep your audience informed, educated and wanting more. Your content and blogs help to showcase how your products and services solve challenges, answer questions and make life a little less complicated.
- Blogs give websites on average 434% more indexed pages and 97% more indexed links. (Inbound Write)
- Brands that create 15 blog posts per month average 1,200 new leads per month. (HubSpot).
- B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. (HubSpot)
Smart Insights found that 33% of marketers gave social media a medium to high rating as being a cost effective marketing channel, versus 19% for display advertising.
Social media is still by far the most universal approach to connect and distribute information.
We’re living in a saturated marketplace of digital overload with millions of data bytes flowing down stream so if you want a little playtime on the raft, let me toss you a lifeline, direct from Mike Allton at The Social Media Hat.
Strategic content distribution is the spider web to disseminate information and capture attention and further drive higher conversion rates. There’s no roll of the dice, passing Go or collecting $200.00 without some time, effort and creative work.
Mike’s post “Blog Promotionology, The Art & Science of Blog Promotion” is a comprehensive checklist of the best (IMHO) blog promotion tools and tactics. Yes, as Mike states, it is a science but the return on investment pays off with:
- Increased traffic
- Wider exposure
- List building
- Online authority
- Relationship building
- Lead generation
Make it easy for your target audience to search and find you online. Remember, at this very instant, people are searching Google for answers and you may be the solution BUT if you aren’t effectively promoting your content, you won’t be able to connect and serve.
Mike’s secret sauce of Blog Promotionology ensures greater success in reaching your target audience not simply because you are adding your post to networks but with each link, you are impacting your SEO to bring your site higher in search rankings and algorithms. Something we all strive for.
Don’t be your own best audience any longer. Grab the wheel and take the necessary steps to drive your posts into the hands OR tech devices of your intended market. They want to hear from you.
Download Mike’s Blog Promotion Checklist and once you’ve digested the essentials and scratched your head about where to start or how much time it make take away from your business, get in touch with your Ace and let us help take your blog promotion to the next level.
Don’t leave it to Chance.
What you do after you create your content is what truly counts. Gary Vaynerchuk